Road-trip to Technology for Start-Ups

Transcript

1. Tech Route 66
   A tech road trip towards your next iteration
   Image
   Placehol
   +JoseLuisUgiaGonzalez
   @Jl_Ugia
   

   View Slide

2. Beautiful
   Challenging
   Enjoyable
   Which road do you take when?
   Unattractive
   Easy
   Boring
   

   View Slide

3. Let your kid drive for you
   and free up some time for
   Finding & fitting your market
   Challenging assumptions
   Addressing product challenges
   Finding supporters
   Pivottng if necessary
   Iterating over
   Interviewing your users
   Having lots of fun
   Breaking it
   Persevering
   

   View Slide

4. Keep on driving
   

   View Slide

5. Deliver the promise, but take the short route
   5
   1 client can be
   enough
   y
   Don’t reinvent things
   a
   Don’t worry about
   rules / conventions
   

   View Slide

6. Nobody cares about you …yet.
   

   View Slide

7. Google - Concrete Value Proposition
   UI Design
   UX
   

   View Slide

8. Facebook - Fast Development
   [ 1 month
   Time to market first audience
   s Entry audience
   Selected students as beach head
   

   View Slide

9. w
   Keep it simple
   Code as few as you can
   z
   Go around problems
   e
   Discard unnecessary
   features
   

   View Slide

10. Twitter - Tweet & SMS
    U Message length
    Option A
    Analyze tweets
    Split into parts
    Send in different batches
    Word splitting
    Option B
    Limit tweet length
    

    View Slide

11. Momenta - Picture processing
    A Image quality
    Option A
    Crop images
    Resize images
    Store different sizes
    Extra processing on
    clients
    Option B
    Unique size for images
    

    View Slide

12. You are not alone
    leanstack.io
    https://github.com/cjbarber/ToolsOfTheTrade
    Github/ToolsOfTheTrade
    $
    Save on resources
    [
    Save time
    å
    Increase quality
    

    View Slide

13. You are not alone
    Training PaaS / BaaS
    Documents + Code
    

    View Slide

14. My stack, my stories
    Life in Auto mode
    Build web service / API in few days
    Build clients in few weeks
    No down times
    

    View Slide

15. Comparing stacks
    IMAGE PLACEHOLDER IMAGE PLACEHOLDER
    

    View Slide

16. Time to market
    6 months
    Time to market 2 years
    AFNetworking
    SVProgressHUD
    Facebook SDK
    TheAmazingAudioEngine
    JASidePanels
    !
    Google App Engine
    Crashlytics
    GitHub
    TestFlight
    GraphicalHttpClient
    Trello
    PhraseApp
    Facebook SDK
    !
    Own hosting
    Backend PHP Zend
    GitHub
    TestFlight
    GraphicalHttpClient
    !
    !
    !
    !
    !
    

    View Slide

17. Your stories?
    Your stories are yours.
    …but I’ll be watching you.
    

    View Slide

18. Image Placeholder
    @Jl_Ugia
    +JoseLuisUgiaGonzalez
    [email protected]
    THANKS

    View Slide