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Bring Lean UX to your Product and Engineering C...

Bring Lean UX to your Product and Engineering Cycles (Workshop)

Lean UX workshop at RailsConf 2016

John Athayde

May 05, 2016
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  1. LEAN UX BRING TO YOUR PRODUCT AND ENGINEERING CYCLES JOHN

    ATHAYDE VP of DESIGN, CARGOSENSE @BOBOROSHI RAILSCONF 2016 KANSAS CITY
  2. X

  3. LEVEL OF SATISFACTION THEY ATTAIN FROM USING IT THE PROMPTNESS

    WITH WHICH USERS LEARN TO USE SOMETHING THE EFFICIENCY THEY ATTAIN WHILE MAKING USE OF IT REMEMBERHOW TO USE IT HOW EASY IT IS FOR THEM TO ERROR-PRONEIT IS HOW
  4. “[Design thinking is] innovation powered by … direct observation of

    what people want and need in their lives and what they like or dislike about the way particular products are made, packaged, marketed, sold, and supported.” —Tim Brown, CEO of IDEO “ ”
  5. “[It’s] a discipline that uses the designer’s sensibility and methods

    to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” —Tim Brown, CEO of IDEO “ ”
  6. PRECISELY SPECIFY WHAT CUSTOMERS VALUE IDENTIFY THE VALUE STREAM FOR

    EACH PRODUCT MAKE VALUE FLOW WITHOUT INTERRUPTIONS LET THE CUSTOMER PULL VALUE FROM THE PRODUCER PURSUE PERFECTION —“Lean Thinking” by James P. Womack and Daniel T. Jones
  7. “Lean UX is the practice of bringing the true nature

    of a product to light faster, in a collaborative, cross-functional way that reduces the emphasis on thorough documentation while increasing the focus on building a shared understanding of the actual product experience being designed.” —Jeff Gothelf, Lean UX “ ”
  8. If there are people in your organization who feel they

    are not free to suggest ideas, 
 you lose. Do not discount ideas from unexpected sources. “ ” -Ed Catmull, President of Pixar/Disney Animation
  9. Our job as managers in creative environments 
 is to

    protect new ideas from those who don’t understand 
 that in order for greatness to emerge, there must be 
 phases of not-so-greatness. PROTECT THE FUTURE, not the past. “ ” -Ed Catmull, President of Pixar/Disney Animation
  10. Deliverables should help drive decisions, not just document them. —Jenny

    Reeves
 https://studio.uxpin.com/blog/5-reasons-freelance-ux-projects-fail/ “ ”
  11. … it is a mixture of convenience and beauty. 


    Many vinyl records come with codes for downloading 
 the album from the internet, 
 making them more convenient than CDs. 
 And fans like having something large and heavy to hold in their hands. Some think that half the records sold are not actually played. http://www.economist.com/node/21526296 “ ”
  12. People used to buy bootleg CDs and Japanese imports 


    containing music that none of their friends could get hold of. 
 Now that almost every track is available free on 
 music-streaming services like Spotify or on a pirate website, 
 music fans need something else to boast about. 
 That limited-edition 12-inch in translucent blue vinyl will do nicely. http://www.economist.com/node/21526296 “ ”
  13. The first Record Store Day, in 2008, had about 10

    releases, says Kurtz. A modest start, but Kurtz had “never seen so much excitement.” With the help of Record Store Day, vinyl sales grew 90 percent that year with the largest single-year unit gain until 2013. The second installment had more than 100 releases. http://www.billboard.com/articles/business/6406630/vinyl-records-comeback-music-industry-record-store-day “ ”
  14. http://www.slideshare.net/anyonesdaughter/research-of-the-current-status-of-vinyl-records by Sarah Steffen Sarah Steffen Wallstraße 24 40878 Ratingen

    +49 151 555 41704 FOM Hochschule für Oekonomie & Management gemeinnützige GmbH Leimkugelstraße 6 45141 Essen Bachelor Thesis Research of the Current Status of Vinyl Records in Context of the Internet FOM Hochschule für Oekonomie und Management – University of Applied Sciences Study Centre Essen Business Informatics
  15. Designers temptation is to go away into their fancy design

    room and to magically solve problems. Designers are not very good about solving problems in isolation, but they are very powerful in mixed teams of helping 
 bring ideas to reality. “ ” —Daniel Burka, Design Partner at Google Ventures https://www.youtube.com/watch?v=v1HBqlxQjZI
  16. What do you make of this? What would you do

    here? How would you do [that]? http://www.uxbooth.com/articles/the-art-of-guerilla-usability-testing/
  17. “A Mathematical Model of the Finding of Usability Problems” by

    Jakob Nielsen and Thomas K. Landauer Proceedings of ACM INTERCHI’93 Conference (Amsterdam, 24-29 April 1993) http://dl.acm.org/citation.cfm?id=169166
  18. The main argument for small tests is simply return on

    investment: testing costs increase with each additional study participant, yet the number of findings quickly reaches the point of diminishing returns. There's little additional benefit to running more than 5 people through the same study; ROI drops 
 like a stone with a bigger N . “ ” —Jakob Nielsen https://www.nngroup.com/articles/how-many-test-users/
  19. 20 15 39 CARD
 SORTING QUANTITATIVE STUDIES EYETRACKING NOT ALWAYS

    THE OPTIMUM: https://www.nngroup.com/articles/how-many-test-users/
  20. A skeuomorph is a derivative object that retains ornamental design

    cues to a structure that was necessary in the original. “ ” —Wikipedia
  21. A designer knows he has achieved perfection not when there

    is nothing left to add, but when there is nothing left to take away. “ ” —Antoine de Saint-Exupery
  22. Design is just problem solving within a set of constraints.

    In the grand scheme of things, it rarely has anything to do with graphics. “ ” —Colm Tuite The Marvel Styleguide http://blog.marvelapp.com/the-marvel-styleguide/