Don’t Embarrass Yourself: Learn These Differences Before Writing Your Headlines

Know the difference between a period and a comma.

Transcript

2. Know the Difference Between a Period and a Comma
3. HEADLINE #1 Elon Musk Gets Fined Because of Something He Tweeted, Who’s Next? HEADLINE #2 Elon Musk Gets Fined Because of Something He Tweeted. Who’s Next?
4. HEADLINE #1 Elon Musk Gets Fined Because of Social Media, Who’s Next? HEADLINE #2 Elon Musk Gets Fined Because of Social Media. Who’s Next?
5. HEADLINE #1 Elon Musk Was Once a Regular at This Sandwich Shop. Now It’s Going Bankrupt. HEADLINE #2 Elon Musk Was Once a Regular at This Sandwich Shop, Now It’s Going Bankrupt.
6. HEADLINE #1 Elon Musk Was Once a Regular at This Sandwich Shop. Now It’s Going Bankrupt. HEADLINE #2 Elon Musk Was Once a Regular at This Sandwich Shop, Now It’s Going Bankrupt.
7. Be Consistent in Your Capitalization
8. TITLE CASE Elon Musk Tries to Impress Girl- friend, Loses Job and $20M CAPITALIZE EACH WORD Elon Musk Tries To Impress Girl- friend, Loses Job And $20M SENTENCE CASE Elon Musk tries to impress girl- friend, loses job and $20M
9. TITLE CASE Elon Musk Tries to Impress Girl- friend, Loses Job and $20M CAPITALIZE EACH WORD Elon Musk Tries To Impress Girl- friend, Loses Job And $20M SENTENCE CASE Elon Musk tries to impress girl- friend, loses job and $20M
11. Don’t Spell Out “Dollars”
12. HEADLINE #1 Can a Tweet Cost $20 Million? Ask the Now-Former Chairman of Tesla. HEADLINE #2 Can a Tweet Cost 20 Million Dollars? Ask the Now-Former Chairman of Tesla.
13. HEADLINE #1 Can a Tweet Cost $20 Million? Ask the Now-Former Chairman of Tesla. HEADLINE #2 Can a Tweet Cost 20 Million Dollars? Ask the Now-Former Chairman of Tesla.
14. Steal From the Smartest
15. HEADLINE #1 5 Questions About That Controversial Elon Musk Tweet You Were Too Embarrassed to Ask HEADLINE #2 Elon Musk’s Latest Controversial Tweet Could Be His Last
16. HEADLINE #1 5 Questions About That Controversial Elon Musk Tweet You Were Too Embarrassed to Ask HEADLINE #2 Elon Musk’s Latest Controversial Tweet Could Be His Last
17. Be Bold
18. HEADLINE #1 The SEC’s $40 Million Fine Against Elon Musk and Tesla Is Meaningless HEADLINE #2 The SEC Slaps Elon Musk and Tesla With a $40 Million Fine
19. HEADLINE #1 The SEC’s $40 Million Fine Against Elon Musk and Tesla Is Meaningless HEADLINE #2 The SEC Slaps Elon Musk and Tesla With a $40 Million Fine
20. HEADLINE #1 The SEC Says Elon Musk Needs Adult Supervision HEADLINE #2 The SEC Says Elon Musk Is a Dangerous Child Who Needs Adult Supervision
21. HEADLINE #1 The SEC Says Elon Musk Needs Adult Supervision HEADLINE #2 The SEC Says Elon Musk Is a Dangerous Child Who Needs Adult Supervision
22. Use Evocative Words
23. HEADLINE #1 Thanks to One Dumb Tweet, Elon Musk Is No Longer the Chairman of Tesla HEADLINE #2 Thanks to One Tweet, Elon Musk Is No Longer the Chairman of Tesla
24. HEADLINE #1 Thanks to One Dumb Tweet, Elon Musk Is No Longer the Chairman of Tesla HEADLINE #2 Thanks to One Tweet, Elon Musk Is No Longer the Chairman of Tesla
25. HEADLINE #1 How Elon Musk Deceived the Public to Boost Revenue HEADLINE #2 How Elon Musk Misled the Public to Boost Revenue
26. HEADLINE #1 How Elon Musk Deceived the Public to Boost Revenue HEADLINE #2 How Elon Musk Misled the Public to Boost Revenue
27. Make It Personal
28. HEADLINE #1 Here Are 20 Million Reasons to Avoid Twitter HEADLINE #2 Here Are 20 Million Reasons You Should Avoid Twitter
29. HEADLINE #1 Here Are 20 Million Reasons to Avoid Twitter HEADLINE #2 Here Are 20 Million Reasons You Should Avoid Twitter
30. HEADLINE #1 Calling All Tesla Stockholders: The Company Is Being Run by a Maniac HEADLINE #2 Calling All Tesla Stockholders: Our Company Is Being Run by a Maniac
31. HEADLINE #1 Calling All Tesla Stockholders: The Company Is Being Run by a Maniac HEADLINE #2 Calling All Tesla Stockholders: Our Company Is Being Run by a Maniac
32. Make It Immediate
33. Just Here Right Now Meet This Inside
34. HEADLINE #1 Who Is Elon Musk? HEADLINE #2 Meet Elon Musk, the Guy Who Lost $20 Million This Morning Because of a Single Tweet
35. HEADLINE #1 Who Is Elon Musk? HEADLINE #2 Meet Elon Musk, the Guy Who Lost $20 Million This Morning Because of a Single Tweet
36. HEADLINE #1 This Elon Musk Tweet Just Caused the Stock Market to Crash HEADLINE #2 A Tweet From Elon Musk Caused the Stock Market to Crash
37. HEADLINE #1 This Elon Musk Tweet Just Caused the Stock Market to Crash HEADLINE #2 A Tweet From Elon Musk Caused the Stock Market to Crash
38. HEADLINE #1 Read the Tweet That Cost $40 Million HEADLINE #2 This Is the World’s Most Expensive Tweet
39. HEADLINE #1 Read the Tweet That Cost $40 Million HEADLINE #2 This Is the World’s Most Expensive Tweet
40. http://bitly.com/headlinetricks