OIG.SSA.GOV: How Government and Contractors Can Work Together

I put together this highly visual deck that runs through a 3-year web engagement the company I work for (Rock Creek) had with the Social Security Administration's Office of the Inspector General's Office (SSA OIG). It's a best practice guide for how to build a digital presence for any government agency. It makes more sense when you hear what I said with it, so reach out if you want more information or have some questions.

Transcript

1. Government and Contractors Working Together
2. Associate Director of Technology, Rock Creek JOHN SERRAO Public Affairs Specialist, Social Security Administration (OIG) ANDREW CANNARSA Senior Project Manager, Rock Creek STEPHANIE SCHREIBMAN Web Developer, Rock Creek LAUREN BYRWA
3. It All Started With a MISSION
4. Original Design
5. Redesign
6. Risk & Pressure + Tech & Design + The Unknown…
7. The Moment of Truth
8. Drupal Security Cloud Hosting QUESTIONS MOUNT
9. But It All Started With a COMPROMISE
10. HELP!
11. Let’s Go On a Journey…
12. FORMAT Step 1: Problem Step 2: Solution Step 3: Example End: Q&A Session
13. QUESTION #1
14. Your Agency/Office Asks You to Take Lead on a Website Redesign Project But You’re Non-Technical. Problem:
15. EDUCATE Yourself
17. RFI BEFORE RFP!
18. Don’t ask for the WORLD
19. Seek Help From Other Government Agencies and Contractors in the Open Source Community BEFORE Issuing an RFP. Try an RFI First! Solution:
20. Did We Do This? But HOW
22. Start with Some Wireframes
24. YAY! OIG Site launches!
25. Compare Site Beforehand
26. Example: OIG’s Drupal Site
27. QUESTION #2
28. Your Agency Wants to Explore Integrating Social Media into Your Digital Strategy But Two-Way Communication Channels Are Hard to Justify. Problem:
29. SLOWLY Start
30. @thessaoig OIG On Twitter
31. FIRST Build Content
32. OIG On YouTube https://www.youtube.com/user/TheSSAOIG
33. Start with GSA-approved solutions like Facebook, Twitter and YouTube with guidance from http://www.howto.gov. Don’t try and do it all at once. Patience, plant the seed. Solution:
34. Did We Do This? HOW
35. Example: OIG’s Blog: Beyond the Numbers
36. ANSWERING The Critics
37. Is SSA Stockpiling Ammo? WHY
38. RESPONDS With Social Media SSA OIG
40. Response is Picked Up By MEDIA
42. QUESTION #3
43. You are Given an OMB Directive to Make Your Website Accessible to Mobile Devices Like Smartphone and Tablets. Problem:
44. APPS? Do We Build Costly
45. Responsive Design Instead
46. Instead of making costly apps, add another phase onto your Drupal site project and make your content responsive to any size device. Solution:
47. Example: OIG Responsive Website
48. THE DATA So How Is All This Working?
49. New Site is Launched, Late 2011: 35,437 visits/month 74,407 Post Phase 3 Responsive, July 2013: visits/month Traffic Up ~110% in 18 months
50. Mobile Traffic, Late 2011: 3,299 visits/month (9.7%) 17,239 Post Phase 3 Responsive, July 2013: visits/month (23.1%) Mobile Traffic Up ~550% in 18 Months
51. THIS WORKS And You Can Do It Too!
52. Q&A Session @rockcreeksm @thessaoig