Scaling eCommerce with SEO, AI & Automation: Optimizing Product Descriptions at Scale

Katarina will talk about how to use ChatGPT and Make to optimise product descriptions at scale for eCommerce. Learn how to automate the process and reduce manual effort, while improving Google rankings and driving organic traffic.

Transcript

1. Scaling eCommerce with SEO, AI & Automation Optimizing Product Descriptions at Scale Katarina Dahlin
2. 2 Intro Part ı: Custom GPTs Part ıı: Product Description Automation Part III: Scale into new markets Part IV: Scale further with reviews summaries Katarina Dahlin | SEOday 2025
3. 3 Katarina Dahlin SEO & AI consultant from Finland Katarina Dahlin | SEOday 2025
4. 4 It all started 2 years ago when I started a flower blog… Katarina Dahlin | SEOday 2025
5. 5 From 0 to 50K organic traffic in 1 year Katarina Dahlin | SEOday 2025
6. 6 I started with affiliate marketing Katarina Dahlin | SEOday 2025
7. 7 I connected product feeds to my blog… Katarina Dahlin | SEOday 2025
8. 8 9500 …and soon I had product pages !!! Katarina Dahlin | SEOday 2025
9. 9 How can I optimise these, when I don’t have enough time?! Katarina Dahlin | SEOday 2025
10. Part I: Custom GPTs
11. 11 Custom GPTs are your own versions of ChatGPT, that you can train with your own data & instructions. What are Custom GPTs? Katarina Dahlin | SEOday 2025
12. 12 I created a custom GPT for each product brand. Katarina Dahlin | SEOday 2025
13. 13 Custom GPTs can write better content than regular ChatGPT when they know the products and the brand. Why? Katarina Dahlin | SEOday 2025
14. 14 Less hallucinations. Katarina Dahlin | SEOday 2025
15. 15 The right tone of voice. Katarina Dahlin | SEOday 2025
16. 16 Reduce copy pasting! Katarina Dahlin | SEOday 2025
17. How I create Custom GPTs for product descriptions
18. 18 Data I scrape the brand product & category descriptions and 'About Us' pages with Screaming Frog. then upload the data as a CSV file to the GPT. Instructions: https://katarinadahlin.com/scrape-content-screaming-frog/
19. 19 Build your Custom GPT https://chatgpt.com/gpts/ editor Katarina Dahlin | SEOday 2025
20. 20 Context & instructions Provide well-defined instructions and basic info about the context, task, language, styling, etc. Katarina Dahlin | SEOday 2025
21. 21 Tell the Custom GPT to never hallucinate and to always ask for more info if needed. Reduce hallucinations Katarina Dahlin | SEOday 2025
22. 22 Prompt Product name: [paste you product name here] You are now Fiskars SEO-copywriter GPT. You write in finnish. Info: See database. Rewrite the text. Make it about 400 words long. Start with info about the product. Then, create a short text with the subheading: "For what work is [product name] good for?". Then, create a short text with the subheading "For who is [product name] suitable for?". Then, create a short text with the subheading: "Why we like the [product name]?". Subheadings are formatted as H2. Format everything as html. optimize the texts and subheadings for the product name. Katarina Dahlin | SEOday 2025
23. 23 Before Katarina Dahlin | SEOday 2025
24. 24 After Katarina Dahlin | SEOday 2025
25. 25 I optimised 400 products with Custom GPTs in 5 weeks Katarina Dahlin | SEOday 2025
26. 26 Number of words ranking 1-10 in Google for 400 optimised products Ahrefs data Katarina Dahlin | SEOday 2025
27. 27 115 more words in position 1 in Google Ahrefs data Katarina Dahlin | SEOday 2025
28. 28 156% more organic clicks after 5 weeks Search Console data Katarina Dahlin | SEOday 2025
29. 29 It takes 5 min per product to optimise like this → good Katarina Dahlin | SEOday 2025
30. 30 It takes 5 min per product to optimise like this → good, but it still takes too much time ;) Katarina Dahlin | SEOday 2025
31. Part II: Automation
33. 33 Why? Automate the workflow. Katarina Dahlin | SEOday 2025
34. 34 No copy pasting. Katarina Dahlin | SEOday 2025
35. 35 No writing them one by one. Katarina Dahlin | SEOday 2025
36. 36 Save time. Katarina Dahlin | SEOday 2025
37. 37 Optimise large amounts in a short time. Katarina Dahlin | SEOday 2025
38. 38 Result = 3500 product descriptions in one day Katarina Dahlin | SEOday 2025
39. 39 …or 40 product descriptions in 5 mins Katarina Dahlin | SEOday 2025
40. 40 Connect apps like Google Sheets with ChatGPT & build workflows. No need to know Python or any coding language ;) Make.com Katarina Dahlin | SEOday 2025
41. 41 How does it work? Instructions: https://katarinadahlin.com/make-product-description-automation/ Katarina Dahlin | SEOday 2025
42. 42 1. The data needed for optimising the product is in a Google Sheet: URL, Product name, and short info about the product Katarina Dahlin | SEOday 2025
43. 43 Use the info you get from the manufacturer. Scrape the brand site if it’s not enough data for the prompts to work. Katarina Dahlin | SEOday 2025
44. 44 2. The prompts & messages with ChatGPT goes here
45. 45 ChatGPT reads the first Google Sheet & writes a long product description. Katarina Dahlin | SEOday 2025
46. 46 3. The new product description will be added to a second Google Sheet here. Katarina Dahlin | SEOday 2025
47. 47 Result: Long description Katarina Dahlin | SEOday 2025
48. 48 4. ChatGPT reads the first Sheet again & writes a short product description. Katarina Dahlin | SEOday 2025
49. 49 5. And implements the results in a third Google Sheet. Katarina Dahlin | SEOday 2025
50. 50 Result: Short description Katarina Dahlin | SEOday 2025
51. 51 When product descriptions are ready → import everything to your site Katarina Dahlin | SEOday 2025
52. 52 For wordpress sites → All Import - WooCommerce Import Add-On Pro -plugin Instructions: https://katarinadahlin.com/all-import-product-descriptions-wordpress/ Katarina Dahlin | SEOday 2025
53. 53 💡 When you’ve tested your prompts and the automation and it works – schedule it and do something else! Katarina Dahlin | SEOday 2025
54. Bonus tips on products optimizing
55. 55 We want as implementation-ready product descriptions as possible. If you don’t get the result you want… Katarina Dahlin | SEOday 2025
56. 56 → Show examples in the prompts, instead of telling too much about how to do it!
57. 57 How to scale growth even more? 🚀 Katarina Dahlin | SEOday 2025
58. Part III: Scale into new markets
59. 59 What if there was an easy and affordable way to translate content on your site into new languages? Katarina Dahlin | SEOday 2025
60. 60 Solution? Translate content and meta data with ChatGPT and automate it with Make. Katarina Dahlin | SEOday 2025
61. 61 Same logic here. Have the data you need to be translated in a spreadsheet. Katarina Dahlin | SEOday 2025
62. 62 Let the translated results be added to a new Google Sheet. Katarina Dahlin | SEOday 2025
63. 63 Split big tasks into smaller tasks. Katarina Dahlin | SEOday 2025
64. 64 When one workflow is built, copy it & change the language. Katarina Dahlin | SEOday 2025
65. 65 What else to optimize & automate with Make? 🚀 Katarina Dahlin | SEOday 2025
66. Part IV: Reviews summaries
67. 67 Create unique, helpful content from your product reviews on your product pages by asking ChatGPT to summarize your product reviews. Katarina Dahlin | SEOday 2025
68. 68 Katarina Dahlin | SEOday 2025 Customer Feedback: These winter boots are praised for being warm, cozy, and easy to put on, making them ideal for cold weather. Many users found them true to size, though some recommended sizing up for thicker socks or wider feet. They are comfortable to walk in and provide good insulation, even in freezing temperatures. However, a few customers noted that the boots might rub on the ankle or feel slightly tight or loose depending on foot shape. While stylish and functional, they are better suited for light snow rather than deep conditions due to their lower height.
69. 69 If your products are new in store and has no reviews yet, you can search the internet for the same product, that has reviews and summarize that. Katarina Dahlin | SEOday 2025
70. 70 → Scrape data → create a prompt → automate with Make → add to product descriptions Katarina Dahlin | SEOday 2025
71. In summary
72. 72 Start by building a Custom GPT & prompts Katarina Dahlin | SEOday 2025
73. 73 When it’s working well, move it to Make & automate it Katarina Dahlin | SEOday 2025
74. 74 Work with examples to get good output Katarina Dahlin | SEOday 2025
75. 75 Scale more by translating content into new languages Katarina Dahlin | SEOday 2025
76. 76 Or add more unique content to your product descriptions by creating product reviews summaries Katarina Dahlin | SEOday 2025
77. 77 More guides & videos on how to this all - How to scrape content from a website with screaming frog https://katarinadahlin.com/scrape-content-screaming-frog/ - How to build custom GPT:s for product descriptions https://katarinadahlin.com/custom-gpts-product-descriptions/ - Make product description automation setup example https://katarinadahlin.com/make-product-description-automation/ - How to all import all product descriptions in bulk with WP All Import plugin https://katarinadahlin.com/all-import-product-descriptions-wordpress/ Katarina Dahlin | SEOday 2025
78. 78 Katarina Dahlin SEO & AI Consultant katarinadahlin.com katarinadahlin1@gmail.com linkedin.com/in/katarina-dahlin katarinadahlin.bsky.social Download my presentation: Speakerdeck.com/katarina dahlin/SEOday-2025