do _________ today.... • Do you use any [tools/products/apps/tricks] to help you get ________ done? • If you could wave a magic wand and be able to do anything that you can’t do today, what would it be? Don’t worry about whether it’s possible, just anything. • Last time you did ___________, what were you doing right before you got started? Once you finished, what did you do afterward? • Is there anything else about _________ that I should have asked? 15 Source: Cindy Alvarez "Lean Customer Development" O'Reilly Media, Inc., 2014