Personal Branding for Software Engineers

Personal branding is as important as every other part of your career. What do people say about you when you are not in the room? Is this a question you often ask yourself because you should. How do you stand from a pool of engineers with the unique qualities that you bring to the table? In this talk, I'll share with the audience what personal branding is and some actionable steps you can take to building a brand as a software engineer and ways this can help pivot your career.

Transcript

1. Uyo Gift Egwuenu Developer Advocate, Cloudflare Personal Branding for Software Engineers
2. What is Personal Branding?
3. Personal branding is the process of developing a "mark" that is created around your name or your career. You use this "mark" to express and communicate your skills, personality, and values.
4. “Your personal brand is what people say about you when you are not in the room, remember that.” - Chris Ducker
5. Why Build a Brand?
6. Reason 1 Career Advancement Photo by Andrew Neel on Unsplash
7. Reason 2 Build your Influence Photo by Christina @ wocintechchat.com on Unsplash
8. Reason 3 Increase online authority Photo by Christina @ wocintechchat.com on Unsplash
9. How To Build A Personal Brand?
10. How to Build a Personal Brand? Personal Branding can’t be achieved overnight, you need to put in the work with several hours of consistent knowledge and value sharing. 1. Create a Platform 2. Share Knowledge 3. Be yourself
11. Use the 12 Months Strategy ❏ Define a Niche ❏ Create Tagline ❏ 30 Secs Pitch ❏ Craft Bio ❏ Business Cards ❏ Linkedin ❏ Professional Headshots ❏ Personal Portfolio ❏ Testimonials ❏ Blogging ❏ Speaking Engagements ❏ Community Building
12. The Ultimate Plan Learning In Public Photo by Desola Lanre-Ologun on Unsplash
13. The fastest way to learn, grow your career and build your network.
14. Learning In Public ❏ Write blogs and tutorials and cheat sheets. ❏ Speak at meetups and conferences. ❏ Ask and answer things on Stackoverflow or Reddit. ❏ Avoid the walled gardens like Slack and Discord, they're not public. ❏ Make Youtube videos or Twitch streams. ❏ Start a newsletter. ❏ Do workshops.
15. ❏ Job opportunities ❏ Influence ❏ Build your network Benefits of Personal Branding Photo by Christin Hume on Unsplash
16. Tips to help you build your brand ❏ Stay Consistent ❏ Create Valued Content ❏ Join A Community ❏ Follow Successful People ❏ Share Your Work ❏ Always Be Learning & Iterate
17. How Do You Track Success?
18. How to Track Success? ❏ Study and Understand Metrics. ❏ Your work is valuable to your audience. ❏ People Amplify your work. ❏ Keep Track and Celebrate all small wins.
19. ❏ Became active online in 2017. ❏ Started blogging in 2018. ❏ Gave my first talk in 2018. ❏ Started Youtube in 2019. ❏ Became Auth0 Ambassador, MVP, MDE, Nuxt Ambassador in 2020/2021 ❏ Linkedin Course Instructor in 2022 ❏ Developer Advocate in 2022 My Story Photo Credit: Ijeworks
20. People in the Community with Great Personal Brands
21. Prosper Otemuyiwa @unicodeveloper Adora Nwodo @adoranwodo Ada Nduka Oyom @kolokodess Angie Jones @techgirl1908 Hussenat Etti-Balogun @balotofi Adewale Abati @ace_kyd Ruth Ikegah @ruth_ikegah Edidiong Asikpo @didicodes Samson Goddy @samsongoddy
22. What are they doing differently?
23. Watch full video on Youtube https://www.youtube.com/watch?v=HxDqyK3fNUs
24. Thank you! giftegwuenu.com @lauragift_