Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Thinking through Layers of Design

Avatar for Manish Chiniwalar Manish Chiniwalar
November 29, 2015
Design
2
140

Thinking through Layers of Design

Avatar for Manish Chiniwalar

Manish Chiniwalar

November 29, 2015
Tweet

More Decks by Manish Chiniwalar

See All by Manish Chiniwalar
LeanStartup from the Trenches - AgileIndia 2017
Avatar for Manish Chiniwalar manishrc
0
490
Innovation Management Workshop - #2
Avatar for Manish Chiniwalar manishrc
0
220
Innovation Management Workshop
Avatar for Manish Chiniwalar manishrc
0
100
Design Sprint - Construkt festival 2015
Avatar for Manish Chiniwalar manishrc
1
1.2k
Helpful Marketing - SoHelpful.me
Avatar for Manish Chiniwalar manishrc
0
67
Demystifying Design for Developers
Avatar for Manish Chiniwalar manishrc
0
240

Other Decks in Design

See All in Design
界隈からの逃走–デザイン初め新年会2025
Avatar for sekig sekiguchiy
3
1.1k
pixel-art-skill-and-knowhow/ドット絵の経歴と知見
Avatar for Aokashi aokashi
1
260
クライアントワークにおける UXリサーチの実践
Avatar for Kozo Taira kozotaira
0
650
ポートフォリオ_藤田歩希(ほまれ)
Avatar for Aki Fujita akifujita_homarecreate
0
530
DC Style Redesign
Avatar for Brynn McDucky P. mcduckyart
0
100
プロジェクト内でデザイナーができること 日経電子版アプリ機能開発「For You」#nikkei_tech_talk
Avatar for 日本経済新聞社 エンジニア採用事務局 nikkei_engineer_recruiting
8
3.6k
The Golden Whitney
Avatar for OhTristanArt ohtristanart
PRO
0
150
新年あけおめWSの実施スキルをみんなで振り返りタイムのススメ
Avatar for sugiyama sugiyama_sukedachi
0
120
今日からできる実践アクセシビリティSNSというかXでaltをつけよう
Avatar for Yu Morita securecat
1
210
OLTA株式会社/デザイン紹介資料
Avatar for OLTA株式会社 taxy
0
290
Social Anxiety
Avatar for Kayla Smith ksmith2024
0
220
The Golden Whitney
Avatar for OhTristanArt ohtristanart
PRO
0
410

Featured

See All Featured
A better future with KSS
Avatar for Kyle Neath kneath
239
17k
The MySQL Ecosystem @ GitHub 2015
Avatar for Sam Lambert samlambert
251
12k
Designing Experiences People Love
Avatar for Jonathan Moore moore
142
24k
Designing Dashboards & Data Visualisations in Web Apps
Avatar for Des Traynor destraynor
231
53k
Designing for humans not robots
Avatar for Tammie Lister tammielis
253
25k
The Art of Delivering Value - GDevCon NA Keynote
Avatar for David Neal reverentgeek
14
1.5k
Building Better People: How to give real-time feedback that sticks.
Avatar for Will Jessup wjessup
368
19k
Producing Creativity
Avatar for Steve Smith orderedlist
PRO
346
40k
Learning to Love Humans: Emotional Interface Design
Avatar for Aarron Walter aarron
273
40k
Unsuck your backbone
Avatar for Amy Palamountain ammeep
671
58k
Responsive Adventures: Dirty Tricks From The Dark Corners of Front-End
Avatar for Vitaly Friedman smashingmag
252
21k
実際に使うSQLの書き方 徹底解説 / pgcon21j-tutorial
Avatar for soudai sone soudai
PRO
180
53k

Transcript

  1. LAYERS OF DESIGN Thinking through

  2. None

  3. WHAT IS DESIGN? The thing a designer does to make

    your test-driven, well maintained and continuously delivered Application, built using React, Docker, NodeJS and PostgreSQL look elegant and beautiful?

  4. VISUAL DESIGN

  5. INTERACTION DESIGN SYSTEM DESIGN INFORMATION ARCHITECTURE USABILITY COPYWRITING USER RESEARCH

    VISUAL DESIGN

  6. NOT A ONE TIME STEP

  7. IT’S ITERATIVE NOT A ONE TIME STEP

  8. NOT JUST A DESIGNER’S JOB

  9. IT’S EVERYBODY’S NOT JUST A DESIGNER’S JOB your organization

  10. NOT ABOUT USER’S NEEDS

  11. IT’S BALANCING USER’S & BUSINESS’ NEEDS NOT ABOUT USER’S NEEDS

  12. DESIGN Do or plan (something) with a specific purpose in

    mind. verb

  13. GREAT! Let’s start building features!

  14. None
  15. None

  16. LAYERS 1. Mission and Vision 2. Strategy 3. Interaction 4.

    Visual

  17. MISSION & VISION

  18. None
  19. None
  20. None

  21. JOB TO BE DONE

  22. JOB TO BE DONE

  23. USER PERSONA

  24. USER JOURNEY DELIGHTED FRUSTRATED

  25. USER JOURNEY DELIGHTED FRUSTRATED Search Restaurants Book a Table Travel

    to the Restaurant Park Vehicle Decide what to eat Order Dinner Wait for Serving Eat Pay Bill Leave

  26. USER JOURNEY DELIGHTED FRUSTRATED Search Restaurants Book a Table Travel

    to the Restaurant Park Vehicle Decide what to eat Order Dinner Wait for Serving Eat Pay Bill Leave

  27. USER JOURNEY DELIGHTED FRUSTRATED Search Restaurants Book a Table Travel

    to the Restaurant Park Vehicle Decide what to eat Order Dinner Wait for Serving Eat Pay Bill Leave No parking space T akes too long to serve Everyone gets served at different times

  28. KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED

  29. KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED

  30. KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED

  31. KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED

  32. HOOKED MODEL TRIGGER ACTION REWARD INVESTMENT

  33. RESTAURANT BOOK SEARCH MAP HOME INTERACTION

  34. STRUCTURE SEARCH HEADER QUICK LINKS FEED COLLECTIONS

  35. VISUAL

  36. REVIEW USAGE ALL USERS NOBODY NEVER EVERY TIME

  37. Design is not just how it looks and feels like,

    it’s how it works. - Steve Jobs “

  38. Thank you :) I’m @manishrc & work as a Product

    Manager @multunus