Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Thinking through Layers of Design

Sponsored · Your Podcast. Everywhere. Effortlessly. Share. Educate. Inspire. Entertain. You do you. We'll handle the rest. →
Avatar for Manish Chiniwalar Manish Chiniwalar
November 29, 2015
Design
160
2

Thinking through Layers of Design

Avatar for Manish Chiniwalar

Manish Chiniwalar

November 29, 2015

More Decks by Manish Chiniwalar

See All by Manish Chiniwalar
LeanStartup from the Trenches - AgileIndia 2017
Avatar for Manish Chiniwalar manishrc
0
580
Innovation Management Workshop - #2
Avatar for Manish Chiniwalar manishrc
0
240
Innovation Management Workshop
Avatar for Manish Chiniwalar manishrc
0
140
Design Sprint - Construkt festival 2015
Avatar for Manish Chiniwalar manishrc
1
1.3k
Helpful Marketing - SoHelpful.me
Avatar for Manish Chiniwalar manishrc
0
81
Demystifying Design for Developers
Avatar for Manish Chiniwalar manishrc
0
290

Other Decks in Design

See All in Design
CULTURE DECK／Marketing Director
Avatar for M-HAND,Inc. mhand01
0
1.3k
2026年の勢い / Momentum for 2026
Avatar for bebe bebe
0
470
Mandalyn_DT5001_FinalAssignment.pdf
Avatar for Mandalyn Teo lynteo
0
240
空間アプリ開発のフィードバックをCodexにするための抽象的なデザインツールの模索
Avatar for kazuhiro hara karad
0
150
Signull 団体説明資料
Avatar for Signull signull
0
660
hicard_credential_202601
Avatar for hicard hicard
0
250
Storyboard Assignment: Storyboard from Comic Strip
Avatar for Mandalyn Teo lynteo
3
280
Build for the Web, Build on the Web, Build With the Web
Avatar for Harry Roberts csswizardry
0
450
20251217リビングラボ・トークin尼崎（尼崎おせっかい会議＆オトナテラコヤ）
Avatar for Kimura Atsunobu a2k
0
140
つくり方を変えていく | change-how-we-build
Avatar for mottox2 mottox2
2
1.3k
デザイナーが主導権を握る、AI協業の本音と実践
Avatar for satosio satosio
7
3.3k
AI時代に求められるUXデザインのアプローチ
Avatar for xtone xtone
1
5.7k

Featured

See All Featured
We Analyzed 250 Million AI Search Results: Here's What I Found
Avatar for Josh Blyskal joshbly
1
1.4k
Code Review Best Practice
Avatar for Trisha Gee trishagee
74
20k
Side Projects
Avatar for Sacha Greif sachag
455
43k
The Curious Case for Waylosing
Avatar for Cassini Nazir cassininazir
1
390
Navigating Team Friction
Avatar for Lara Hogan lara
192
16k
Lessons Learnt from Crawling 1000+ Websites
Avatar for Charles Meaden charlesmeaden
PRO
1
1.3k
Leveraging Curiosity to Care for An Aging Population
Avatar for Cassini Nazir cassininazir
1
270
The agentic SEO stack - context over prompts
Avatar for schlessera schlessera
0
820
How to Align SEO within the Product Triangle To Get 
Buy-In & Support - #RIMC
Avatar for Aleyda Solis aleyda
2
1.5k
Un-Boring Meetings
Avatar for Sebastian Deterding codingconduct
0
320
Large-scale JavaScript Application Architecture
Avatar for Addy Osmani addyosmani
515
110k
Kristin Tynski - Automating Marketing Tasks With AI
Avatar for Tech SEO Connect techseoconnect
PRO
0
270

Transcript

  1. LAYERS OF DESIGN Thinking through

  2. None

  3. WHAT IS DESIGN? The thing a designer does to make

    your test-driven, well maintained and continuously delivered Application, built using React, Docker, NodeJS and PostgreSQL look elegant and beautiful?

  4. VISUAL DESIGN

  5. INTERACTION DESIGN SYSTEM DESIGN INFORMATION ARCHITECTURE USABILITY COPYWRITING USER RESEARCH

    VISUAL DESIGN

  6. NOT A ONE TIME STEP

  7. IT’S ITERATIVE NOT A ONE TIME STEP

  8. NOT JUST A DESIGNER’S JOB

  9. IT’S EVERYBODY’S NOT JUST A DESIGNER’S JOB your organization

  10. NOT ABOUT USER’S NEEDS

  11. IT’S BALANCING USER’S & BUSINESS’ NEEDS NOT ABOUT USER’S NEEDS

  12. DESIGN Do or plan (something) with a specific purpose in

    mind. verb

  13. GREAT! Let’s start building features!

  14. None
  15. None

  16. LAYERS 1. Mission and Vision 2. Strategy 3. Interaction 4.

    Visual

  17. MISSION & VISION

  18. None
  19. None
  20. None

  21. JOB TO BE DONE

  22. JOB TO BE DONE

  23. USER PERSONA

  24. USER JOURNEY DELIGHTED FRUSTRATED

  25. USER JOURNEY DELIGHTED FRUSTRATED Search Restaurants Book a Table Travel

    to the Restaurant Park Vehicle Decide what to eat Order Dinner Wait for Serving Eat Pay Bill Leave

  26. USER JOURNEY DELIGHTED FRUSTRATED Search Restaurants Book a Table Travel

    to the Restaurant Park Vehicle Decide what to eat Order Dinner Wait for Serving Eat Pay Bill Leave

  27. USER JOURNEY DELIGHTED FRUSTRATED Search Restaurants Book a Table Travel

    to the Restaurant Park Vehicle Decide what to eat Order Dinner Wait for Serving Eat Pay Bill Leave No parking space T akes too long to serve Everyone gets served at different times

  28. KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED

  29. KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED

  30. KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED

  31. KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED

  32. HOOKED MODEL TRIGGER ACTION REWARD INVESTMENT

  33. RESTAURANT BOOK SEARCH MAP HOME INTERACTION

  34. STRUCTURE SEARCH HEADER QUICK LINKS FEED COLLECTIONS

  35. VISUAL

  36. REVIEW USAGE ALL USERS NOBODY NEVER EVERY TIME

  37. Design is not just how it looks and feels like,

    it’s how it works. - Steve Jobs “

  38. Thank you :) I’m @manishrc & work as a Product

    Manager @multunus