Thinking through Layers of Design

1. LAYERS OF DESIGN Thinking through
3. WHAT IS DESIGN? The thing a designer does to make your test-driven, well maintained and continuously delivered Application, built using React, Docker, NodeJS and PostgreSQL look elegant and beautiful?
4. VISUAL DESIGN
5. INTERACTION DESIGN SYSTEM DESIGN INFORMATION ARCHITECTURE USABILITY COPYWRITING USER RESEARCH VISUAL DESIGN
6. NOT A ONE TIME STEP
7. IT’S ITERATIVE NOT A ONE TIME STEP
8. NOT JUST A DESIGNER’S JOB
9. IT’S EVERYBODY’S NOT JUST A DESIGNER’S JOB your organization
10. NOT ABOUT USER’S NEEDS
11. IT’S BALANCING USER’S & BUSINESS’ NEEDS NOT ABOUT USER’S NEEDS
12. DESIGN Do or plan (something) with a specific purpose in mind. verb
13. GREAT! Let’s start building features!
16. LAYERS 1. Mission and Vision 2. Strategy 3. Interaction 4. Visual
17. MISSION & VISION
21. JOB TO BE DONE
22. JOB TO BE DONE
23. USER PERSONA
24. USER JOURNEY DELIGHTED FRUSTRATED
25. USER JOURNEY DELIGHTED FRUSTRATED Search Restaurants Book a Table Travel to the Restaurant Park Vehicle Decide what to eat Order Dinner Wait for Serving Eat Pay Bill Leave
26. USER JOURNEY DELIGHTED FRUSTRATED Search Restaurants Book a Table Travel to the Restaurant Park Vehicle Decide what to eat Order Dinner Wait for Serving Eat Pay Bill Leave
27. USER JOURNEY DELIGHTED FRUSTRATED Search Restaurants Book a Table Travel to the Restaurant Park Vehicle Decide what to eat Order Dinner Wait for Serving Eat Pay Bill Leave No parking space T akes too long to serve Everyone gets served at different times
28. KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED
29. KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED
30. KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED
31. KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED
32. HOOKED MODEL TRIGGER ACTION REWARD INVESTMENT
33. RESTAURANT BOOK SEARCH MAP HOME INTERACTION
34. STRUCTURE SEARCH HEADER QUICK LINKS FEED COLLECTIONS
35. VISUAL
36. REVIEW USAGE ALL USERS NOBODY NEVER EVERY TIME
37. Design is not just how it looks and feels like, it’s how it works. - Steve Jobs “
38. Thank you :) I’m @manishrc & work as a Product Manager @multunus