Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Thinking through Layers of Design
Search
Manish Chiniwalar
November 29, 2015
Design
2
130
Thinking through Layers of Design
Manish Chiniwalar
November 29, 2015
Tweet
Share
More Decks by Manish Chiniwalar
See All by Manish Chiniwalar
LeanStartup from the Trenches - AgileIndia 2017
manishrc
0
460
Innovation Management Workshop - #2
manishrc
0
210
Innovation Management Workshop
manishrc
0
97
Design Sprint - Construkt festival 2015
manishrc
1
1.1k
Helpful Marketing - SoHelpful.me
manishrc
0
63
Demystifying Design for Developers
manishrc
0
200
Other Decks in Design
See All in Design
管理画面の全体UXは利用時品質モデルで考える
readymadegogo
1
1.8k
【Designship 2024|10.13】デザイン組織を進化させるための仕組み化の要諦
payatsusan213
1
490
Design System for training program
mct
0
130
アフォーダンスとシグニファイア
ryokanakai
0
300
デザイナー視点の体験設計とデザインレビューを事業部全員で体験するワークショップをしたお話
masayofff
2
200
デザインシステム構築の進め方 基本から実践まで、具体的な手順を徹底解説
ncdc
1
170
エムスリー株式会社 デザイングループ紹介資料 / m3design-team-profile
m3designer
0
3.9k
202409_会社概要資料_Englishver.pdf
zakkerooni
0
200
Памятка-раздатка по Карте процесса-опыта, А4
ashapiro
1
370
Webフォント選定の極意!フォントの基本から最新トレンドまで徹底解説
takanorip
4
630
アクセシビリティって何だろう? -アクセシビリティの概念、そして向き合い方まで-
securecat
6
1.5k
PMとデザイナーはニコイチ! メリットと具体的なアクション10選
mosmos_noki
1
1.1k
Featured
See All Featured
A Tale of Four Properties
chriscoyier
156
23k
Easily Structure & Communicate Ideas using Wireframe
afnizarnur
191
16k
A better future with KSS
kneath
238
17k
Measuring & Analyzing Core Web Vitals
bluesmoon
1
41
Become a Pro
speakerdeck
PRO
24
5k
Save Time (by Creating Custom Rails Generators)
garrettdimon
PRO
27
800
Making Projects Easy
brettharned
115
5.9k
Documentation Writing (for coders)
carmenintech
65
4.4k
"I'm Feeling Lucky" - Building Great Search Experiences for Today's Users (#IAC19)
danielanewman
226
22k
The Straight Up "How To Draw Better" Workshop
denniskardys
232
140k
Practical Orchestrator
shlominoach
186
10k
Building Applications with DynamoDB
mza
90
6.1k
Transcript
LAYERS OF DESIGN Thinking through
None
WHAT IS DESIGN? The thing a designer does to make
your test-driven, well maintained and continuously delivered Application, built using React, Docker, NodeJS and PostgreSQL look elegant and beautiful?
VISUAL DESIGN
INTERACTION DESIGN SYSTEM DESIGN INFORMATION ARCHITECTURE USABILITY COPYWRITING USER RESEARCH
VISUAL DESIGN
NOT A ONE TIME STEP
IT’S ITERATIVE NOT A ONE TIME STEP
NOT JUST A DESIGNER’S JOB
IT’S EVERYBODY’S NOT JUST A DESIGNER’S JOB your organization
NOT ABOUT USER’S NEEDS
IT’S BALANCING USER’S & BUSINESS’ NEEDS NOT ABOUT USER’S NEEDS
DESIGN Do or plan (something) with a specific purpose in
mind. verb
GREAT! Let’s start building features!
None
None
LAYERS 1. Mission and Vision 2. Strategy 3. Interaction 4.
Visual
MISSION & VISION
None
None
None
JOB TO BE DONE
JOB TO BE DONE
USER PERSONA
USER JOURNEY DELIGHTED FRUSTRATED
USER JOURNEY DELIGHTED FRUSTRATED Search Restaurants Book a Table Travel
to the Restaurant Park Vehicle Decide what to eat Order Dinner Wait for Serving Eat Pay Bill Leave
USER JOURNEY DELIGHTED FRUSTRATED Search Restaurants Book a Table Travel
to the Restaurant Park Vehicle Decide what to eat Order Dinner Wait for Serving Eat Pay Bill Leave
USER JOURNEY DELIGHTED FRUSTRATED Search Restaurants Book a Table Travel
to the Restaurant Park Vehicle Decide what to eat Order Dinner Wait for Serving Eat Pay Bill Leave No parking space T akes too long to serve Everyone gets served at different times
KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED
KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED
KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED
KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED
HOOKED MODEL TRIGGER ACTION REWARD INVESTMENT
RESTAURANT BOOK SEARCH MAP HOME INTERACTION
STRUCTURE SEARCH HEADER QUICK LINKS FEED COLLECTIONS
VISUAL
REVIEW USAGE ALL USERS NOBODY NEVER EVERY TIME
Design is not just how it looks and feels like,
it’s how it works. - Steve Jobs “
Thank you :) I’m @manishrc & work as a Product
Manager @multunus