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Thinking through Layers of Design

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Avatar for Manish Chiniwalar Manish Chiniwalar
November 29, 2015
Design
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2

Thinking through Layers of Design

Avatar for Manish Chiniwalar

Manish Chiniwalar

November 29, 2015

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Transcript

  1. LAYERS OF DESIGN Thinking through

  2. None

  3. WHAT IS DESIGN? The thing a designer does to make

    your test-driven, well maintained and continuously delivered Application, built using React, Docker, NodeJS and PostgreSQL look elegant and beautiful?

  4. VISUAL DESIGN

  5. INTERACTION DESIGN SYSTEM DESIGN INFORMATION ARCHITECTURE USABILITY COPYWRITING USER RESEARCH

    VISUAL DESIGN

  6. NOT A ONE TIME STEP

  7. IT’S ITERATIVE NOT A ONE TIME STEP

  8. NOT JUST A DESIGNER’S JOB

  9. IT’S EVERYBODY’S NOT JUST A DESIGNER’S JOB your organization

  10. NOT ABOUT USER’S NEEDS

  11. IT’S BALANCING USER’S & BUSINESS’ NEEDS NOT ABOUT USER’S NEEDS

  12. DESIGN Do or plan (something) with a specific purpose in

    mind. verb

  13. GREAT! Let’s start building features!

  14. None
  15. None

  16. LAYERS 1. Mission and Vision 2. Strategy 3. Interaction 4.

    Visual

  17. MISSION & VISION

  18. None
  19. None
  20. None

  21. JOB TO BE DONE

  22. JOB TO BE DONE

  23. USER PERSONA

  24. USER JOURNEY DELIGHTED FRUSTRATED

  25. USER JOURNEY DELIGHTED FRUSTRATED Search Restaurants Book a Table Travel

    to the Restaurant Park Vehicle Decide what to eat Order Dinner Wait for Serving Eat Pay Bill Leave

  26. USER JOURNEY DELIGHTED FRUSTRATED Search Restaurants Book a Table Travel

    to the Restaurant Park Vehicle Decide what to eat Order Dinner Wait for Serving Eat Pay Bill Leave

  27. USER JOURNEY DELIGHTED FRUSTRATED Search Restaurants Book a Table Travel

    to the Restaurant Park Vehicle Decide what to eat Order Dinner Wait for Serving Eat Pay Bill Leave No parking space T akes too long to serve Everyone gets served at different times

  28. KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED

  29. KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED

  30. KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED

  31. KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED

  32. HOOKED MODEL TRIGGER ACTION REWARD INVESTMENT

  33. RESTAURANT BOOK SEARCH MAP HOME INTERACTION

  34. STRUCTURE SEARCH HEADER QUICK LINKS FEED COLLECTIONS

  35. VISUAL

  36. REVIEW USAGE ALL USERS NOBODY NEVER EVERY TIME

  37. Design is not just how it looks and feels like,

    it’s how it works. - Steve Jobs “

  38. Thank you :) I’m @manishrc & work as a Product

    Manager @multunus