アプリ流入用広告のデータ分析基盤を整える ~FirebaseとiAd.frameworkの連携~

アプリ流入用広告のデータ分析基盤を整える

~FirebaseとiAd.frameworkの連携~

Transcript

1. 1 Otemachi.swift #03 ΞϓϦྲྀೖ༻޿ࠂͷσʔλ෼ੳج൫Λ੔͑Δ
 ~FirebaseͱiAd.frameworkͷ࿈ܞ~ ೔ຊܦࡁ৽ฉࣾɹத઒ ສᣦಸ
2. 2 Marina Nakagawa @marina10172013 ೔ຊܦࡁ৽ฉࣾͷiOSΤϯδχΞ ిࢠ൛ΞϓϦɼࢴ໘ϏϡʔΞʔΞϓϦͷ։ൃ ࠷ۙ͸޿ࠂɺσʔλ෼ੳपΓ΋͸͡Ί·ͨ͠
3. 3 ຊ೔࿩͢͜ͱ ޿ࠂྲྀೖʹ͓͚Δిࢠ൛ΞϓϦͷ՝୊ 1 2 3 σʔλ෼ੳج൫ͷ࢓૊Έͱ࿈ܞํ๏ ͜Ε͔Βͷࢪࡦͱ·ͱΊ
4. 4 ޿ࠂྲྀೖʹ͓͚Δిࢠ൛ΞϓϦͷ՝୊ 1
5. 7 ࣗ෼ͷ୲౰͸ iOSͱAndroid྆OSͷ ΞϓϦͷΠϯετʔϧ਺Λ޲্ͤ͞Δ !
6. 8 ΞϓϦΛΠϯετʔϧΛͯ͠΋Β͏ͨΊʹ ͲΜͳࢪࡦΛߦ͍ͬͯ·͔͢ʁ ͦ΋ͦ΋
7. 9 ϢʔβʔͱͷλονϙΠϯτ͸༷ʑ TV޿ࠂɺిं಺޿ࠂɺ৽ฉ޿ࠂͳͲϝσΟΞ޿ࠂ ϢχόʔαϧΞϓϦΩϟϯϖʔϯ 1 2 3 SNS 4 Apple Search Ads
8. 10 ೔ܦిࢠ൛ΞϓϦͷ՝୊ πʔϧΛ࢖͑͹ɺ
 Πϯετʔϧ਺CTR(Click Through Rate)΍CPC(Cost Per Click)͸Θ͔Δ iOSͰ͋Ε͹ɺApple Search Adsͷίϯιʔϧ AndroidͰ͋Ε͹ɺGoolge Play Console ϢχόʔαϧΞϓϦΩϟϯϖʔϯͩͬͨΒGoogle޿ࠂ
9. 11 ೔ܦిࢠ൛ΞϓϦͷ՝୊ Ͱ΋ɺຊ౰ʹ΍Γ͍ͨ͜ͱ͸ ϢʔβʔʹαʔϏεʹՁ஋Λײͯ͡΋Βͬͯ ೔ܦ৽ฉిࢠ൛ʹ՝ۚͯ͠ɺ࢖ͬͯ΋Β͏͜ͱ
10. 12 ೔ܦిࢠ൛ΞϓϦͷ՝୊ Ͱ΋ɺຊ౰ʹ΍Γ͍ͨ͜ͱ͸ ϢʔβʔʹαʔϏεʹՁ஋Λײͯ͡΋Βͬͯ ೔ܦ৽ฉిࢠ൛ʹ՝ۚͯ͠ɺ࢖ͬͯ΋Β͏͜ͱ ೔ܦిࢠ൛Λߪಡͯ͘͠Ε͔ͨͲ͏͔͸
 ࣾ಺Ͱ৘ใΛ͍࣋ͬͯΔ
11. 13 ೔ܦిࢠ൛ΞϓϦͷ՝୊ ͦͷ޿ࠂ͕ຊ౰ʹ՝ۚʹͭͳ͕ͬͨͷ͔ ͕ܭଌͰ͖͍ͯͳ͍
12. 14 ޿ࠂͷ৘ใ ͱ ՝ۚͷ৘ใ Λ ͭͳ͛Δํ๏Λߟ͑Δ Google Apple ೔ຊܦࡁ৽ฉࣾ ͕͍࣋ͬͯΔ ͕͍࣋ͬͯΔ ※՝ۚ৘ใͱݸਓ৘ใ͸ඥ෇͍͓ͯΓ·ͤΜ ※ར༻ऀͷࣄલͷಉҙ͕ͳ͍ݶΓɺݸਓ৘ใΛୈࡾऀʹఏڙͤͣɺ·ͨɺݸਓ৘ใͷൢച΍ି͠ग़͠͸ߦ͍·ͤΜɻ
13. 15 ࠓճͷൃදͰ͸Apple Sarch Ads ʹ͍ͭͯͷΈऔΓѻ͍·͢
14. 16 σʔλ෼ੳج൫ͷ࢓૊Έͱ࿈ܞํ๏ 2
15. 17 ࣾ಺σʔλ
 ج൫ ͘͠Έ
16. 18 ࣾ಺σʔλ
 ج൫ "QQMF
    4FBSDI
    "ETͰ
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17. 19 ࣾ಺σʔλ
 ج൫ J"EGSBNFXPSLΛೖΕͯ
    Ϗϧυͨ͠ΞϓϦΛΠϯετʔϧ
18. 20 ࣾ಺σʔλ
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    4%,͕
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19. 21 ࣾ಺σʔλ
 ج൫ #JH2VFSZͰ
    "4"ͷ৘ใ͕ೖ͍ͬͯΔ͜ͱΛ֬ೝ
    w
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    ೔ܦͷ՝ۚ৘ใͱඥ෇͚ΔͨΊͷςʔϒϧΛ࡞੒
    ΫΤϦͷࣗಈ࣮ߦ
    ೔ܦͷ՝ۚσʔλج൫ʹσʔλΛૹ৴͢Δ
    
20. 22 ࣾ಺σʔλ
 ج൫ #JH2VFSZͰूܭͯ͠ૹΒΕ͖ͯͨςʔϒϧͷඥ͚ͮΛߦ͏
    ࠓ·ͰͰ͖ͳ͔ͬͨΑΓৄࡉͳߦಈ෼ੳΛ͍ͨ͠ʂ
    
 ※՝ۚ৘ใͱݸਓ৘ใ͸ඥ෇͍͓ͯΓ·ͤΜ ※ར༻ऀͷࣄલͷಉҙ͕ͳ͍ݶΓɺݸਓ৘ใΛୈࡾऀʹఏڙͤͣɺ
 ·ͨɺݸਓ৘ใͷൢച΍ି͠ग़͠͸ߦ͍·ͤΜɻ
21. 23 ͘͠Έ https://support.google.com/firebase/answer/6317518?hl=ja υΩϡϝϯτͷࢀর
22. 24 Firebase SDKΛೖΕͯɺઃఆͰը໘Ͱ
 GoolgeAdsͱBigQueryΛ࿈ܞ
23. 25 iAd.frameworkͷಋೖ Linked Frameworks and LibrariesʹiAd.frameworkΛ͍ΕΔ͚ͩ ※ଞʹಛʹԿ΋͠ͳ͍͍ͯ͘
24. 26 iAd.frameworkͷಋೖ υΩϡϝϯτʹ΋ಋೖʹ͍ͭͯ͸͜Ε͚͔ͩ͠ॻ͍ͯͳ͍" https://searchads.apple.com/v/advanced/help/b/docs/pdf/attribution-api.pdf
25. 27 Firebaseଆͷಋೖ GoogleΞφϦςΟΫεͷυΩϡϝϯτʹ΋ಋೖʹ͍ͭͯ͸͜Ε͚ͩ ͔͠ॻ͍ͯͳ͍" https://developers.google.com/analytics/devguides/collection/ios/v3/optional-features?hl=ja
26. 28 ΄ΜͱʹϑϨʔϜϫʔΫΛೖΕΔ͚ͩͰ͍͍ͷ????#
27. 29 σόοΫํ๏ Apple Search AdsΛ։࢝ͨ࣌͠ʹ Կ΋ૹΒΕ͍ͯͳ͔ͬͨΒϚζΠɾɾɾɾɾ# Ͱ΋͔֬ΊΔํ๏͕ແ͍ɾɾɾɾɾɾ
28. 30 Xcode σόοΫίϯιʔϧͰϩάΛݟΔ https://firebase.google.com/docs/analytics/ios/events?hl=ja
29. 31 Firebase Debug ViewͰૹ৴͞Ε͍ͯΔ
 ΠϕϯτΛ֬ೝ͢Δ
30. 32 ؾʹͳΔϩάΛൃݟ iAd.frameworkಋೖલ iAd.frameworkಋೖޙ xxxxApp[00000:000000] Ad framework is not linked. Search Ad Attribution Reporter is disabled. xxxxApp[00000:000000] No data to upload. Upload task will not be scheduled xxxxApp[00000:000000] Analytics enabled xxxxApp[00000:000000] Scheduling Search Ad Report timer xxxxApp[00000:000000] Search Ad campaign report alarm scheduled to fire in approx. (s): ※ϩάͷෆඞཁͳ෦෼͸লུ&Ӆ͍ͯ͠·͢
31. 33 ͱΓ͋͑ͣҰ೔͚ͩASAΛճͯ͠ΈΔ ͦΕͰ΋֬ͨΔূڌ͕ແ͍ͷͰ
32. 34 ͪΌΜͱೖ͍ͬͯͨʂ$
33. 35 ͜Ε͔Βͷࢪࡦͱ·ͱΊ 3
34. 36 ࠓ΍͍ͬͯΔ͜ͱ ࣾ಺σʔλ
 ج൫ iOS Android
 ྆ΞϓϦ Apple Search Ads Google Ads iOS͸IDFA Android͸޿ࠂID ඥ෇͚Δ ※՝ۚ৘ใͱݸਓ৘ใ͸ඥ෇͍͓ͯΓ·ͤΜ ※ར༻ऀͷࣄલͷಉҙ͕ͳ͍ݶΓɺݸਓ৘ใΛୈࡾऀʹఏڙͤͣɺ·ͨɺݸਓ৘ใͷൢച΍ି͠ग़͠͸ߦ͍·ͤΜɻ
35. 37 ࣾ಺σʔλ
 ج൫ iOS Android
 ྆ΞϓϦ Apple Search Ads Google Ads ˔ྲྀೖݩ͝ͱͷ՝ۚ·Ͱͷߦಈ෼ੳͷݚڀ
    ˔ྲྀೖݩͷҧ͍ͱϢʔβʔߦಈʹҧ͍͸͋Δͷ͔
    ˔ΑΓޮ཰తͳ޿ࠂͷग़͠෼͚
    ˔04͝ͱͷϢʔβʔߦಈ΍՝ۚߦಈͷҧ͍ͷ෼ੳ
    
 কདྷతʹ͸
36. 38 ࣾ಺σʔλ
 ج൫ iOS Android
 ྆ΞϓϦ Apple Search Ads Google Ads কདྷతʹ͸ ՝ۚʹͭͳ͕Δ޿ࠂಈઢΛߟ͑ ΞϓϦ಺ͷࢪࡦʹ ޿ࠂσʔλΛ׆͔ͤΔΑ͏ʹͳΔ
37. 39 ·ͱΊ ҙ֎ͱFirebaseͱiAd.frameworkͷ࿈ܞ͸ָͩͬͨ υΩϡϝϯτΛ৴ͯ͡Α͔ͬͨ
38. 40 ͋Γ͕ͱ͏͍͟͝·ͨ͠