Gathering the data is not a problem today. The bigger challenge is to understand these informations and draw some conclusions. Fortunately, we can use some techniques like machine learning to „teach” computer how to learn from our data. Fast artificial neural networks, random forests, SVMs, classification, clustering - just to name a few concepts ready to use… We will apply all these solutions to PHP application to deliver automatic insights/predictions and create a real business value for a client. By the end of this session you will be familiar with Machine Learning ideas and prepared to solve unsolvable problems in PHP.