Where can AI change the game for your business? Are you expanding your product suite for AI opportunities? Pivoting the entire business? Starting fresh with a new venture? Maybe considering AI as tailwinds for your existing business? In this talk I cover Custom Ink's real world usage and how we used the WINS framework from HBR to focus our opportunities and learning where GenAI can be applied. What is an AI Agent and what is the hype? We cover all this and how easy you can make your own agents with AWS Lambda and Amazon Bedrock using simple JavaScript API calls.