the real needs of their users. When teams apply these scalable methods, they’re able to move faster and deliver differentiated outcomes over and over again.
of view. Before we start our journey, embrace the principles of Enterprise Design Thinking: • a focus on user outcomes, • diverse empowered teams, and • a spirit of restless reinvention.
Restless reinvention Our users rely on our solutions to get their jobs done everyday. Success isn’t measured by the features and functions we ship—it’s measured by how well we fulfill our users’ needs. Diverse teams generate more ideas than homogeneous ones, increasing your chance of a breakthrough. Empower them with the expertise and authority to turn those ideas into outcomes. Everything is a prototype. Everything—even in-market solutions. When you think of everything as just another iteration, you’re empowered to bring new thinking to even the oldest problems.
the heart of Enterprise Design Thinking is a behavioral model for understanding users’ needs and envisioning a better future: a continuous loop of observing, reflecting, and making.
world to get to know your users, uncover needs, learn the landscape, and test ideas. Come together and form a point of view to find common ground, align the team, uncover insights, and plan ahead. Give concrete form to abstract ideas to explore possibilities, communicate ideas, prototype concepts, and drive real outcomes.
team. If every problem could be solved by a handful of people, the Loop would be enough. But in the real world, complex problems call for complex teams.
a common understanding of the most important user outcomes to achieve. Bring your extended team and stakeholders into the loop in a safe, inclusive space to reflect on the work. Collaborate with real users to increase your speed and close the gap between your assumptions and your users’ reality.
new project, exploring a new market, or expanding an offering, this activity helps you identify project stakeholders, their expectations, and relationships.