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Web Usability - "It's Not Rocket Surgery"

Web Usability - "It's Not Rocket Surgery"

Slides from a Web Usability talk to a Digital Marketing course.

In this talk I introduce basic web design concepts, and Steve Krug's simple rules to achieve a great usability in your website. I also introduce Usability Testing, metrics, A/B Testing and conversion funnels.

Roberto Machado

July 20, 2013
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Transcript

  1. Krug’s 2sd law: “It doesn’t matter how many times I

    have to click, as long as each click is a mindless, unambiguous choice”
  2. Krug’s 3rd law: “Get rid of half words on each

    page, then get rid of what’s left”
  3. It reduces the noise level of the page It makes

    the useful content more prominent It makes the pages shorter Omit needless words
  4. You’re usually trying to find something You decide whether to

    ask first or browse first Web Navigation 101
  5. No sense of scale No sense of direction No sense

    of location The Unbearable lightness of browsing
  6. It gives you something to hold on It tells us

    what’s here It tells us how to use the site It gives us confidence in the people who built it The overlooked purposes of navigation
  7. Designing The Home Page “The first step in recovery is

    admitting that the Home page is beyond your control”
  8. Acquisition: users come to site from various channels Activation: users

    enjoy 1st visit: "happy” experience Retention: users come back, visit site multiple times Referral: users like product enough to refer others Revenue: users conduct some monetization behavior AARRR Metrics
  9. Resources: Don’t Make Me Think, Steve Krug Undercover User Experience

    Design, Cennydd Bowles Lean Analytics, Alistair Croll Rocket Surgery Made Easy, Steve Krug