Networking 101

Networking sounds great in theory and we all know how important it is for your career- but how do you put it into practice? A brief guide to the why, who and how of modern networking, both in the online and offline worlds.

1. The why, who and how of NETWORKING @PresenterMentor
2. The why, who and how of NETWORKING @PresenterMentor The text in these cream boxes will provide narrative for the less-obvious slides in this deck
3. WHY? WHO? HOW?
4. WHY? WHO? HOW?
5. Why network? Because the world of work is ever-more impermanent and insecure.
6. Trusted  agency From  within Using  proven  people Close  colleagues Adver>sing CVs Why network? Because employers are more and more using low-cost, low-risk hiring methods Employer Approach Job-Hunter Approach
7. Adver>sing CVs Which means that more and more of the available jobs are being filled invisibly.
8. So you have to adapt your approach.
9. After all, you are targeting a very, very small number of people All  the  people  in   the  country All  the  people  in   your  sector  who   know  you,  hold  you   in  high  regard,  and   have  the  authority   to  hire  you.
10. WHY? WHO? HOW?
11. We are surrounded by circles of people. Let’s look at the most immediate circle ...
12. Anthropologists tell us that most people have a circle of about 30 people around them.
13. And each person in your circle of 30 has ...
14. … their own circle of 30 people around them.
15. Extended family Colleagues / Peers So 30 x 30 people. Even allowing for mutual acquaintances and crossovers – big circle!
16. Strangers Famous strangers Thought leaders Trade bodies Politicians Media Retirees
17. This must be active! Your uncle up there might know the very person you want to talk to ...
18. STALKING Bringing this real-world extended circle into the virtual world of online networking.
19. Linkedin - the 800lb gorilla of networking.
20. Use it for smart searching – here we’re looking at former Apple logistics employees in Ireland.
21. You can build a picture of the org chart and, more importantly, get a sense of the culture.
22. Another vital tool - Twitter. Much neglected when it comes to its value as a research tool.
24. I read the wires so I can be 12 hours smarter than you * * (modern translation: Twitter)
25. Look closely at your target’s Twitter presence.
26. Who are they following?
27. @ Replies Following Retweeting Linking to All of these can tell you so much about a person.
28. After all, you are targeting a very, very small number of people
29. WHY? WHO? HOW?
30. WHY? WHO? HOW?
31. “Please sir, may I have some more?” One view of networking
32. “I’m not leaving here until you give me at least two more contacts to harass!” The other extreme
33. Active, inquiring mind. Functioning vocal cords. Nice manners. Everything after those three is common sense and diligent effort. Effective networking is a planned activity.
34. In real-world (and virtual) encounters, people will make up their minds about you in five seconds flat.
35. The right room Planned – targeting Specific objectives Sober / Clean Dress sense
36. Image: Andy Bounds, The Jelly Effect How do you start talking to people? Who can you approach? Look at their feet ...
37. Open group
38. Open group
39. Open group
40. Closed groups = closed-off feet.Very hard to break in to the group highlighted below.
41. First five seconds … First physical contact.
42. So simple but so many get it so wrong ...
43. There is nothing reassuring about a wet fish.
44. Unless you are an actual princess, don’t do this.
45. This is not a competition!
46. Portraying a politician in this film, John Travolta out-Clintoned Clinton ...
47. Great right hand. Genius left hand.
48. First five seconds … Being memorable.
49. This guy does it wrong. Say your first name twice, not your surname.
50. 30-40 words Conversation 8-10 words Plan these out ...
51. Networking is a planned activity.
52. Speak : Listen Ready for pauses Don’t overpush Graceful exit Plan these out ...
53. If you see this, you’re probably talking too much about yourself ...
54. ASK QUESTIONS! What line of work are you in? What do you think of this event? Have you particularly enjoyed anything here today? What brings you here today? What’s the best thing about what you do? What’s difficult these days? Why / How have things changed? How did you get into that in the first place?
55. OBJECTIVE?
56. Rowan Manahan Managing Director P: +353 1 230 1313 T: @PresenterMentor FORTIFY SERVICES W: RowanManahan.com A good, old-fashioned, exchange of cards?
57. Let’s Link-in... “Or, more typically these days ...
58. How can I help? “ The idea you should be planting in their heads.
59. And you follow up – maybe not immediately, but a tickle email, tweet, or Linkedin message ..
60. After your greeting, your opening words in any networking call should be: Is this a good time for you? Or by phone ...
61. Info / Ideas / Leads Knowledge Symbiotic The cardinal rules: do not over-reach, don’t back anyone into a corner, be helpful/nice.
62. “ The deepest principle of human nature is the craving to be appreciated.
63. WHY? WHO? HOW?
64. NET WORK ING People shy away from networking - not just because it’s hard work (which it is)
65. But because it is slow and laborious and often frustrating. Take your time. It takes time!
66. It can be intimidating, it can be irritating, but it beats the hell out of going it alone.
67. @PresenterMentor PresenterMentor @ Thagyewverramuch Get going!