BrightonSEO - SEO+UX: It's a Match! Creating a Winning SXO Strategy

Slides for BrightonSEO - SEO+UX: It's a Match! Creating a Winning SXO Strategy, celebrated on the 14th September 2023. Link to talk: https://www.youtube.com/watch?v=ST8UNFlq9pk

Transcript

1. SEO+UX: It's a Match! Creating a Winning SXO Strategy Sara Fernández Carmona International SEO Consultant speakerdeck.com/sarafernandez @sarafdez
2. Who am I? by @sarafdez at #brightonseo
3. Understanding User Experience by @sarafdez at #brightonseo
4. “User Experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.” — Don Norman and Jakob Nielsen, NNgroup by @sarafdez at #brightonseo
5. “No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences.” — Don Norman by @sarafdez at #brightonseo
6. Let's start defining… by @sarafdez at #brightonseo
7. UX by @sarafdez at #brightonseo Making users feel positive about a website or app
8. UI by @sarafdez at #brightonseo Making a website or app attractive and effective according to users' preferences
9. Usability by @sarafdez at #brightonseo Making a website or app easy to use
10. Now, let’s dive in! by @sarafdez at #brightonseo
11. The Design Thinking process by @sarafdez at #brightonseo
12. by @sarafdez at #brightonseo
13. “User-centered design means working with your users all throughout the project.” — Don Norman. by @sarafdez at #brightonseo
14. Peter Morville's User Experience Honeycomb by @sarafdez at #brightonseo
15. Mind cognitive biases… by @sarafdez at #brightonseo
16. There are over 200! https://en.wikipedia.org/wiki/List_of_cognitive_biases by @sarafdez at #brightonseo
17. … but don’t fight them. Instead, accept them and understand how they influence your life. by @sarafdez at #brightonseo
18. Get familiar with UX Laws by @sarafdez at #brightonseo
19. Hick’s Law by @sarafdez at #brightonseo
20. Miller’s Law by @sarafdez at #brightonseo
21. Jakob’s Law by @sarafdez at #brightonseo
22. Von Restorff Effect by @sarafdez at #brightonseo
23. SEO + UX by @sarafdez at #brightonseo
24. Search Experience Optimization by @sarafdez at #brightonseo
25. by @sarafdez at #brightonseo
26. When users are satisfied… Search engines are satisfied! by @sarafdez at #brightonseo
27. by @sarafdez at #brightonseo How do we organize our teams?
28. by @sarafdez at #brightonseo
29. by @sarafdez at #brightonseo
30. Stop working in silos by @sarafdez at #brightonseo
31. Ask for User Research data by @sarafdez at #brightonseo
32. Create effective communication channels by @sarafdez at #brightonseo
33. Participate in design sprints by @sarafdez at #brightonseo
34. Boost knowledge sharing by @sarafdez at #brightonseo
35. Share data and accesses by @sarafdez at #brightonseo
36. Don’t be afraid of prototyping tools by @sarafdez at #brightonseo
37. Thank you for bee-ing here. You’re awesome! by @sarafdez at #brightonseo @sarafdez /in/internationalseo sara-fernandez.com