Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
エンジニアを採用する技術 VPofEngineering Meetup
Search
satorufujiwara
November 28, 2017
Business
31
25k
エンジニアを採用する技術 VPofEngineering Meetup
https://cyberagent.connpass.com/event/69975/
satorufujiwara
November 28, 2017
Tweet
Share
More Decks by satorufujiwara
See All by satorufujiwara
What's new in Jetpack (Google IO 2019)
satorufujiwara
3
450
What's new in Kotlin
satorufujiwara
1
3.5k
KotlinConf 2018 Keynote Overview
satorufujiwara
2
580
Report from KotlinConf 2018
satorufujiwara
0
1.4k
What's new in Kotlin
satorufujiwara
4
370
Android Jetpack
satorufujiwara
2
1.7k
What's new Android Development IO18 APP DOJO
satorufujiwara
5
1.1k
Kotlin Android APP DOJO
satorufujiwara
4
1.1k
Kotlin x Architecture Components
satorufujiwara
4
1.5k
Other Decks in Business
See All in Business
Vpon COMPANY DECK(JP)
vpon
PRO
0
590
Bwell Group Recruit
yuyaokagawa
0
120
エクセレントグループ採用ピッチ[介護事業]
excare
0
700
Mico Career Deck_Japan
micoinc
0
4.8k
アシスト 会社紹介資料
ashisuto_career
3
120k
コーポレートストーリー(新規投資家様向け会社説明資料)
gatechnologies
1
13k
Mico Career Deck_English
micoinc
0
460
プロダクトディスカバリーのためのユーザーインタビュー 200+本ノックの知見
hynym
PRO
0
280
プレイドのGo-To-Market活動
plaid
PRO
0
280
特別講義 理系のための法学入門
seko_shuhei
0
110
LW_brochure_business
lincwellhr
1
57k
enechain company deck
enechain
PRO
9
120k
Featured
See All Featured
XXLCSS - How to scale CSS and keep your sanity
sugarenia
248
1.3M
The Success of Rails: Ensuring Growth for the Next 100 Years
eileencodes
45
7.4k
Understanding Cognitive Biases in Performance Measurement
bluesmoon
29
1.8k
Art, The Web, and Tiny UX
lynnandtonic
299
21k
Designing for humans not robots
tammielis
253
25k
GitHub's CSS Performance
jonrohan
1031
460k
Fashionably flexible responsive web design (full day workshop)
malarkey
407
66k
Building an army of robots
kneath
306
45k
Measuring & Analyzing Core Web Vitals
bluesmoon
7
480
A Tale of Four Properties
chriscoyier
159
23k
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
eileencodes
137
34k
We Have a Design System, Now What?
morganepeng
52
7.6k
Transcript
ΤϯδχΞΛ࠾༻͢Δٕज़ 2017.11.28 VP of Engineering Meetup @satorufujiwara
@satofurujiwara About me Satoru Fujiwara (@satorufujiwara) Android Engineer & Engineering
Manager @CyberAgent ,Inc Organizer of Shibuya.apk ༁ॻ :ʮKotlin ΠϯɾΞΫγϣϯʯ 2
3
4
@satofurujiwara ࣾͷͰͷུྺ • 2011αΠόʔΤʔδΣϯτೖࣾ • ϖίϦɺAmebaΞϓϦͳͲͷAndroid։ൃΛ୲ • 20153݄ʙ FRESH!ͷ্ཱͪ͛(AndroidKotlinͰ։ൃ) •
20168݄ʙ ਓࣄʹҟಈɺओʹ࠾༻ͱ੍ࣾɺٕज़ϒϥϯσΟϯά • 201612݄ʙ CA.apkɺCA.ktͳͲͷษڧձΛ্ཱͪ͛ 5
@satofurujiwara ΤϯδχΞΛ࠾༻͢Δٕज़ 6
@satofurujiwara ࠓ͢͜ͱ • ΤϯδχΞ࠾༻ͷઓུʹ͍ͭͯ • ΤϯδχΞ࠾༻ʹ͓͚ΔษڧձͷҐஔ͚ͮ 7
@satofurujiwara ΤϯδχΞ࠾༻ͷઓུ 8
@satofurujiwara 9 ΤϯδχΞ ࠾༻ ํ๏
@satofurujiwara ࠾༻୲ʹͳͬͯ·ͣͬͨ͜ͱ • ·ͣௐ·ͬͨ͘ • ΤϯδχΞԿ͔ٕज़Λಋೖ͢ΔࡍʹɺެࣜϦϑΝϨϯεɺॻ੶ɺ WebهࣄɺQiitaͳͲௐ·͘Δ • ಉ͡ײ֮ͰΤϯδχΞ࠾༻ʹ͍ͭͯௐ·͘Δ •
ଞࣾͷਓࣄͷਓϑΥϩʔͯ͠ΈͨΓɺษڧձʹߦͬͨΓ 10
@satofurujiwara ΤϯδχΞΛ࠾༻͢Δٕज़ • (Պֶ)ٕज़ਐ݄า • ͷܦݧצ͚ͩʹཔ͍͙ͬͯͯ͢ʹԽ͢Δ • ࠾༻ʹಉ͜͡ͱ͕͍͑ΔͷͰ • ࠾༻୲ऀؒͰɺ࠾༻͢Δٕज़ઓུʹ͍ͭͯ͋·Γ͋͠ΘΕ
͍ͯͳ͍͔ 11
@satofurujiwara ࠾༻ΛϚʔέςΟϯάࢥߟͰߟ͑Δ • ࠾༻ΛͦͷΑ͏ʹઓཱུ͍ͯͯΔਓ͕Ұఆ͍ͨ • AIDMAͷ๏ଇ 12 ը૾Ҿ༻ݩ : ి௨ใ
https://dentsu-ho.com/articles/3100
@satofurujiwara ࠾༻ͱAIDMAͷ๏ଇ • Attentionʢҙʣ: ձࣾΛͬͯΒ͏ • Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯΒ͏ • Desireʢཉٻʣ:
ೖ͍ࣾͨ͠ͱࢥͬͯΒ͏ • MemoryʢهԱʣ: ೖ͍ࣾͨ͠ཉٻΛ֮͑ͯΒ͏ • Actionʢߦಈʣ: ืूʹԠืͯ͠Β͏ 13 →ͦΕͧΕͷஈ֊ʹ͓͍ͯ࠷େԽ͢ΔઓུΛߟ͑Δ
@satofurujiwara AISASͷ๏ଇͷ΄͏͕ΑΓωοτ͖ • SearchʢݕࡧʣͱShare (ڞ༗)ͷ͋ΔΠϯλϥΫςΟϒͳؔ • AISASͷ๏ଇ 14 ը૾Ҿ༻ݩ :
ి௨ใ https://dentsu-ho.com/articles/3100
@satofurujiwara Dual-AISASϞσϧʹߦ͖ண͘ 15 ը૾Ҿ༻ݩ : ి௨ใ https://dentsu-ho.com/articles/3100
@satofurujiwara ʮങ͍͍ͨʯʹʮೖ͍ࣾͨ͠ʯͷAISAS 16
@satofurujiwara ʮങ͍͍ͨʯ=ʮೖ͍ࣾͨ͠ʯͷAISAS • Attentionʢҙʣ: ձࣾΛͬͯΒ͏ • Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯΒ͏ • Searchʢݕࡧʣ:
ݕࡧͯ͠ձࣾͷใΛूΊΔɾԠืϑΥʔϜΛ୳͢ • Actionʢߦಈʣ: Ԡื͠ɾೖࣾ͢Δ • Shareʢڞ༗ʣ: ೖࣾޙʹײΛγΣΞ͢Δ 17
@satofurujiwara ʮങ͍͍ͨʯ=ʮೖ͍ࣾͨ͠ʯͷAISAS • Attentionʢҙʣ: ձࣾΛͬͯΒ͏ • Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯΒ͏ • Searchʢݕࡧʣ:
ݕࡧͯ͠ձࣾͷใΛूΊΔɾԠืϑΥʔϜΛ୳͢ • Actionʢߦಈʣ: Ԡื͠ɾೖࣾ͢Δ • Shareʢڞ༗ʣ: ೖࣾޙʹײΛγΣΞ͢Δ 18 →ձࣾͷใ͕ਖ਼͘͠ग़͍ͯΔ͔ʁݕࡧͰืू͕͙͢ݟ͔ͭΔ͔ʁ
@satofurujiwara ʮങ͍͍ͨʯ=ʮೖ͍ࣾͨ͠ʯͷAISAS • Attentionʢҙʣ: ձࣾΛͬͯΒ͏ • Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯΒ͏ • Searchʢݕࡧʣ:
ݕࡧͯ͠ձࣾͷใΛूΊΔɾԠืϑΥʔϜΛ୳͢ • Actionʢߦಈʣ: Ԡื͠ɾೖࣾ͢Δ • Shareʢڞ༗ʣ: ೖࣾޙʹײΛγΣΞ͢Δ 19 →Ԡื͍ͨ͠ͱࢥͬͨ࣌ʹɺΓ߹͍ʹͳ͍ͬͯΔ͔ʁ
@satofurujiwara ʮങ͍͍ͨʯ=ʮೖ͍ࣾͨ͠ʯͷAISAS • Attentionʢҙʣ: ձࣾΛͬͯΒ͏ • Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯΒ͏ • Searchʢݕࡧʣ:
ݕࡧͯ͠ձࣾͷใΛूΊΔɾԠืϑΥʔϜΛ୳͢ • Actionʢߦಈʣ: Ԡื͠ɾೖࣾ͢Δ • Shareʢڞ༗ʣ: ೖࣾޙʹײΛγΣΞ͢Δ 20 →ೖࣾޙͷظͷΪϟοϓͳ͍͔ʁ׆༂Ͱ͖͍ͯΔ͔ʁ
@satofurujiwara ಛʹ࠷ޙͷShareൈ͚͕ͪ • ઌͣᯂΑΓ࢝ΊΑ • ޠݯ : ʮᯂʯͱɺதࠃͷઓࠃ࣌ͷਓɺֲᯂͷ͜ͱɻͲ͏͢ΕݡऀΛট͘͜ͱ ͕Ͱ͖Δ͔ͱԏͷতԦʹΘΕͨͱ͖ʹֲᯂ͕ɺʮ·ͣࢲͷΑ͏ͳຌਓΛ༏۰͢Δ͜ ͱ͔Β࢝ΊͯԼ͍͞ɻͦ͏͢Ε༏लͳਓࡐ͕ू·ͬͯ͘ΔͰ͠ΐ͏ʯͱݴͬͨͱ͍
͏ɺʰઓࠃࡦɾԏʱʹ͋Δނࣄʹجͮ͘ɻ • ҙຯ : ઌͣᯂΑΓ࢝ΊΑͱɺԕେͳࣄۀܭըΛ࢝ΊΔͱ͖ʹɺ·ͣखۙͳͱ ͜Ζ͔Βணख͢Δͷ͕͍͍ͱ͍͏ͨͱ͑ɻ·ͨɺࣄݴ͍ग़ͨ͠ऀ͔Β࢝ΊΑͱ͍ ͏ͨͱ͑ɻ 21 Ҿ༻ݩ : ނࣄ͜ͱΘࣙ͟య http://kotowaza-allguide.com/ma/kaiyorihajimeyo.html
@satofurujiwara ઌͣᯂΑΓ࢝ΊΑ • ࣾͷΤϯδχΞΛް۰͠ຬΛ্͛Δ • ୀ৬ऀް۰͠ຬΛ্͛Δ • ΤϯδχΞͷτοϓ͕࠾༻ʹίϛοτ͢Δ 22
@satofurujiwara ʮΊ͍ͨʯͷA+ISAS 23
@satofurujiwara ʮΊ͍ͨʯͷA+ISAS • Interest(ؔ৺)→Share(ڞ༗)→Accept(ڞ໐)→Spread(֦ࢄ) • Attentionͷઓུ(σΟϕϩούʔϒϩάɺษڧձɺΠϕϯτڠࢍ) ͕͜ΕΒΛ࠷େԽͰ͖͍ͯΔ͔νΣοΫ • Activate(׆ੑԽ)͠ʮೖ͍ࣾͨ͠ʯͷAISASʹܨ͛Δ 24
@satofurujiwara ʮΊ͍ͨʯͷA+ISAS • Interest(ؔ৺)→Share(ڞ༗)→Accept(ڞ໐)→Spread(֦ࢄ) • ಛʹʮڞ໐͢Δ༰͔ʁʯॏཁ • ΤϯδχΞͱಉཱ͡ɺઢͰߟ͑Δ 25
@satofurujiwara ʮΊ͍ͨʯͷA+ISAS • Interest(ؔ৺)→Share(ڞ༗)→Accept(ڞ໐)→Spread(֦ࢄ) • ಛʹʮڞ໐͢Δ༰͔ʁʯॏཁ • ΤϯδχΞͱಉཱ͡ɺઢͰߟ͑Δ • ձࣾ࠾༻୲͕ΤϯδχΞͷίϛϡχςΟʹೖΔ͜ͱ͕ॏཁ
26
@satofurujiwara খ͘͠ݴ͚ͬͨͲɺɺ 27
@satofurujiwara ΤϯδχΞ࠾༻ઓུ·ͱΊ • ࠾༻ʹٕज़͋ΓɺઓུΛཱͯΔ • ·ͣᯂΑΓ࢝ΊΑ • ΤϯδχΞͷίϛϡχςΟʹೖΔ 28
@satofurujiwara ΤϯδχΞ࠾༻ઓུ·ͱΊ • ࠾༻ʹٕज़͋ΓɺઓུΛཱͯΔ • ·ͣᯂΑΓ࢝ΊΑ • ΤϯδχΞͷίϛϡχςΟʹೖΔ • ɹɹେࣄͩΑ
29
@satofurujiwara খ͍͠ઓུͷͪΐͬͱͨ͠෭࣍ޮՌ • ࠾༻ඪཱͯͮΒ͍ • ʮ˓ਓ࠾༻ʯΈ͍ͨͳͷɺ࠾༻ͷϋʔυϧԼ͛Εୡ • શମઓུߪങߦಈͷϞσϧͰཱͯͯɺݸผͷΞΫγϣϯʹKPI ͳͲΛઃఆ͢Εྑͦ͞͏ •
ͳΜͰఆྔඪཉ͕͠ΔਓΛୀ࣏ग़དྷΔ 30
ΤϯδχΞ࠾༻ʹ͓͚Δษڧձ
32
33 cyberagentΞΧϯτ͕ۭ͍ ͔ͯͨΒউखʹ্ཱͪ͛ 2017͚ͩͰ2400ਓ
@satofurujiwara ΤϯδχΞษڧձͷҙٛ • ٕज़ίϛϡχςΟͷߩݙ • CAͷٕज़ྗɾ༏लͳΤϯδχΞͷର֎ใ • ࣾͷΤϯδχΞͷ࠙ͱͦͷର֎ใ • ొஃ͢ΔΤϯδχΞͷࢢՁΛ͋͛Δ
34
@satofurujiwara ΤϯδχΞษڧձΛӡӦ͢Δ্ͰؾΛ͚͍ͭͯΔࣄ • ԿΑΓڞ໐͕ॏཁͳͷͰɺ࠾༻ؤுΒͣɺࢀՃऀʹָ͠ΜͰ Β͏ • ࢀՃऀָ͕͠ΊΔɺڵຯͷ͋ΔίϯςϯπΛूΊΔ • ໎ͳࢀՃऀͷഉআ(ࢀՃऀͷෛ୲ʹͳΒͳ͍Α͏ʹ) •
ొஃͨ͘͠ͳΔɾӡӦͨ͘͠ͳΔΑ͏ͳงғؾͮ͘Γ 35
Thank you!