Products: Ship ‘em & Kill ‘em Fast & Frequently

Stop getting emotionally attached to your products and features...ship 'em fast and kill 'em frequently.

Transcript

1. Josh Pigford Maker of Things @Shpigford & joshpigford.com
4. HISTORY
5. Discovered the web in 1995
6. Wasted dozens of cartridges of printer ink
13. David Hauser
14. David Hauser Siamak Taghaddos
16. PRODUCTS Ship ‘em & Kill ‘em Fast & Frequently
17. WHAT
18. WHAT ‣ Being honest ‣ Being ruthless ‣ Being quick
19. Ship it fast and if it’s not working, kill it.
20. WHY
21. WHY ‣ Features aren’t cheap ‣ Features add complexity ‣ Features require maintenance
22. If it doesn’t have a noticeable effect on revenue, it doesn’t stick around.
23. HOW
24. ‣ Every feature sounds awesome ‣ Don’t add based solely on customer requests ‣ Don’t add if it goes against your core value proposition ‣ Explain it in writing ‣ Ignore irrelevant issues KILL IT
25. ‣ Stop wireframing and start building ‣ Get interactive quickly ‣ Test the interaction ‣ Friends + Family ‣ UserTesting.com SHIP IT
26. MVP to MDP
27. You’re not ready to ship unless you’re ready to prove to your users it’s worth their time and effort.
28. Be prepared to ax it.
29. How do you feel about this?
30. Prove the idea as best you can, ship it as fast as you can and kill it as intelligently as you can. Rinse. Repeat.