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Products: Ship ‘em & Kill ‘em Fast & Frequently

Josh Pigford
February 21, 2013

Products: Ship ‘em & Kill ‘em Fast & Frequently

Stop getting emotionally attached to your products and features...ship 'em fast and kill 'em frequently.

Josh Pigford

February 21, 2013

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  1. WHY

  2. HOW

  3. ‣ Every feature sounds awesome ‣ Don’t add based solely

    on customer requests ‣ Don’t add if it goes against your core value proposition ‣ Explain it in writing ‣ Ignore irrelevant issues KILL IT
  4. ‣ Stop wireframing and start building ‣ Get interactive quickly

    ‣ Test the interaction ‣ Friends + Family ‣ UserTesting.com SHIP IT
  5. You’re not ready to ship unless you’re ready to prove

    to your users it’s worth their time and effort.
  6. Prove the idea as best you can, ship it as

    fast as you can and kill it as intelligently as you can. Rinse. Repeat.