Likes, Tweets, Pins, and More: The Impact on Media

Bryan Birsic's talk from the 2012 Innovate Content conference.

Transcript

1. Likes, Tweets, Pins and More: The Impact on Media Bryan Birsic @birsic bryan@simplereach.com
2. Likes, Tweets, Pins and More: The Impact on Media Bryan Birsic @birsic Socially Intelligent
3. Likes, Tweets, Pins and More: The Impact on Media Bryan Birsic @birsic The Great Fragmentation (Continued) “What if the power of the Internet is that it unbundles all that came before?” - Andrew Weissman, USV
4. Likes, Tweets, Pins and More: The Impact on Media Bryan Birsic @birsic Your Audience Now Curates Itself
5. Likes, Tweets, Pins and More: The Impact on Media Bryan Birsic @birsic Content Drives Social, Social Drives Content
6. Likes, Tweets, Pins and More: The Impact on Media Bryan Birsic @birsic 25% 50% 75% 100% Twitter Facebook Top 1% of Content Drives Majority of Referrals Occupy The One Percent
7. Likes, Tweets, Pins and More: The Impact on Media Bryan Birsic @birsic Top 1% Articles Differ Widely Across Network Twitter Facebook 20% All Social Networks Are Not Created Equal
8. Likes, Tweets, Pins and More: The Impact on Media Bryan Birsic @birsic Audience Voice Brand Content Is King, Again
9. Bryan Birsic, President bryan@simplereach.com Thank you. http://simplereach.com @simplereach