Selling Design Systems

We all know the value of a design system, but if you can’t sell the concept to your internal team, you’ll never get it off the ground. Ben Callahan will help you respond to key pain points and highlight opportunities to get your executive team on board.

Transcript

1. @bencallahan SELLING DESIGN SYSTEMS
2. How do you know a salesperson is lying? www.seesparkbox.com
3. How do you know a salesperson is lying? Their mouth is moving. www.seesparkbox.com
4. www.seesparkbox.com
5. • Over 400 responses • Many industries • Many org sizes
7. DesignSystemsSurvey.seesparkbox.com www.seesparkbox.com
8. https://bit.ly/ds-survey-2020 www.seesparkbox.com
9. Design System Challenges
10. Design system projects don’t fail for technical reasons. They fail for people reasons. www.seesparkbox.com
11. ‣ Lack of Executive Champion ‣ Adoption Difficulties ‣ Staffing Difficulties Design System Challenges www.seesparkbox.com
12. Know your customer. www.seesparkbox.com
13. There are internal and external motivators. Why build a Design System? www.seesparkbox.com
14. Why: Internal Motivators ‣ Efficiency ‣ On-boarding ‣ Scale ‣ Unity www.seesparkbox.com
15. Efficiency Death by 1,000 Decisions www.seesparkbox.com
16. Efficiency COLOR FONT POSITION FONT SIZE LETTER SPACING WIDTH LINE SPACING UNIT ALIGNMENT HEIGHT BG COLOR :HOVER WEIGHT DECORATION INDENT
17. Efficiency Reusable Patterns www.seesparkbox.com
18. Productivity Time With a Design System Without a Design System Efficiency
19. Productivity Time With a Design System Without a Design System Efficiency How long does this take?
20. Efficiency Measure the cost of work with and without a Design System. www.seesparkbox.com
21. Why: Internal Motivators ‣ Efficiency ‣ On-boarding ‣ Scale ‣ Unity www.seesparkbox.com
22. On-Boarding DS Team Hiring Pool Other Teams
23. On-Boarding Measure the time it takes for a new hire to become productive. www.seesparkbox.com
24. Why: Internal Motivators ‣ Efficiency ‣ On-boarding ‣ Scale ‣ Unity www.seesparkbox.com
25. Scale “Every new hire increases design entropy.” https://www.uxpin.com/create-design-system-guide
26. Scale Measure the amount of work your team can accomplish and how long it takes to get a new idea into testing. www.seesparkbox.com
27. Why: Internal Motivators ‣ Efficiency ‣ On-boarding ‣ Scale ‣ Unity www.seesparkbox.com
28. Unity
29. https://seesparkbox.com/foundry/be_better_unity
30. Unity Measure team engagement. www.seesparkbox.com
31. Why: External Motivators ‣ Consistency www.seesparkbox.com
32. Consistency
33. Consistency
34. Consistency
35. Consistency
36. Consistency
37. Why: External Motivators ‣ Consistency ‣ Trust ‣ Accessibility ‣ Usability www.seesparkbox.com
38. Trust “Authentically caring about customers and their needs.” https://www.cmo.com.au/article/642102/why-customer-trust-more-vital-brand-survival-than-it-ever-been/
39. Trust Measure customer engagement. www.seesparkbox.com
40. Why: External Motivators ‣ Consistency ‣ Trust ‣ Accessibility ‣ Usability www.seesparkbox.com
41. Accessibility
42. Accessibility www.seesparkbox.com
43. 2018 saw a 181% increase in ADA web accessibility-related lawsuits. https://blog.usablenet.com/2018-ada-web-accessibility-lawsuit-recap-report Accessibility
44. Accessibility Measure compliance. www.seesparkbox.com
45. Why: External Motivators ‣ Consistency ‣ Trust ‣ Accessibility ‣ Usability www.seesparkbox.com
46. Usability Familiarity breeds usability. www.seesparkbox.com
47. Usability Helping users accomplish their goals, is helping them convert. www.seesparkbox.com
48. Usability Measure conversion. www.seesparkbox.com
49. Efficiency On-boarding Scale Unity Why Build a Design System Consistency Trust Accessibility Usability Internally Focused Externally Focused
50. No Influence High Influence Saboteur Advocate
51. No Influence High Influence Saboteur Advocate
52. Determine what the influencers value, shape the project to show value there. Selling Design Systems www.seesparkbox.com
53. “Imagine it’s a year from now. You were so thrilled with how this design system project went, that you asked if you could take me to lunch. What had to have happened with this project for you to do this?” Selling Design Systems www.seesparkbox.com
54. Turn saboteurs into advocates. Selling Design Systems www.seesparkbox.com
55. Work with your advocates, especially from other disciplines. Selling Design Systems www.seesparkbox.com
56. Talk about systems as enablers not as restrictors. Selling Design Systems www.seesparkbox.com
57. Shift the conversation from cost to investment. Selling Design Systems www.seesparkbox.com
58. Successful design systems start with the people. www.seesparkbox.com
59. Design Systems actually help people. www.seesparkbox.com
60. @bencallahan DesignSystemsSurvey.seesparkbox.com
61. Help us gather data for 2020! 2020 Design Systems Survey: https://bit.ly/ds-survey-2020
62. THANK YOU