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Desmystifying UX Teams

Jay Stakelon
April 02, 2014

Desmystifying UX Teams

Seems like there are as many ways to build and organize UX teams and UX processes as there are companies that have them. Alongside UX leaders from HUGE, Philosophie, Kaiser Permanente and Appfolio, I gave an inside look at how Fullscreen does UX at the April 2, 2012 UXPA Los Angeles event.

Jay Stakelon

April 02, 2014
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  1. JAY STAKELON VP Product Design @Fullscreen ! ! ! !

    ~10 years digital design, web engineering, product management, startups @stakelon
  2. FULLSCREEN A media company that powers the creation and sharing

    of video with the connected generation.
  3. 11 Fullscreen’s product design team builds software for video content

    creators 
 that powers collaboration, audience development and earnings growth at scale.
  4. 14 ▶ USER RESEARCHER What users need from it INFO.

    ARCHITECT How it’s organized UI DESIGNER How it appears to work INTERACTION DESIGNER How it works when I use it VISUAL DESIGNER How it looks USABILITY ANALYST How successful it is UX as a discipline encompasses many roles.
  5. 17 USER RESEARCH PM + Designer + Business Owner INTERACTION

    DESIGN Engineer + Designer USABILITY Designer + PM + Engineer IA + CONTENT STRATEGY Product Marketer + PM + Designer There are a lot of shared responsibilities.
  6. 26

  7. 27 DESIGN WORKSHOP Includes designers, eng, PM, biz. Requirements gathering,

    stakeholder feedback, sketching, flows, wireframes.
  8. 30 MOCKS Visual design polish, fit and finish. Focus on

    main views and recurring
 design patterns.
  9. Avoid analysis paralysis. Don’t get hung up on finding the

    perfect process. Iterate on process just like product.
  10. Small, empowered, matrixed teams. Product design is a team sport.

    All participants, no observers or approvers.
  11. Involve business stakeholders. Make them first-class citizens in the design

    process. Have a business owner who is an active participant.
  12. THX