understanding the users of a product Identify user behaviors, needs & goals Conduct interviews, studies and surveys TASKS Interviews, studies, surveys, customer journeys, personas
a product’s structure and flow Define how content is described, organized & discovered The presentation of information to facilitate understanding TASKS Navigation schemas, process flows, sitemaps, wireframes
for how users perceive a system Use form and convention to help users understand a system Giving users clues and affordances, mitigating errors ▶ TASKS Sketching, wireframing, mockups, prototyping
how users communicate with a system Define how an experience acts and reacts Allows users to manipulate and contribute to information TASKS Process flows, wireframing, prototyping, design strategy
the “look and feel” of a product Evoke emotion, create interest and convey tone Use layout, color, texture and typography TASKS Sketching, mockups, styleguides, user testing
of design decisions Analyze metrics and make recommendations Measure learnability and success by conducting user tests TASKS Web/mobile metrics, task analyses, measuring outcomes
How it’s organized ▶ USER INTERFACE DESIGN How it appears to work INTERACTION DESIGN How it works when I use it VISUAL DESIGN How it looks USABILITY How successful it is ☂ USER EXPERIENCE How a user feels about it
stakes
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kiyou77
takumasaito
mosmos_noki
yuichi_hara7
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notwaldorf
reverentgeek
jacobian
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maltzj
rocio
garrettdimon
chriscoyier
chrislema
