Product design through stories

Transcript

1. Product design through stories Tammie Lister : @karmatosed
4. Tea pigs
5. “We are, as a species, addicted to story. 
 Even when the body goes to sleep, the mind stays up all night, telling itself stories. “
 
 — John Gottschall
9. The structure of a story
17. Märchen: 
 “fairy tales”, take place in once-upon-a-time
18. Sagen: 
 “legends”, supposed to have actually happened
19. A product’s stories
21. airbnb.com/stories
22. everlane.com
23. mattandnat.com
24. eu.patagonia.com/gb/en/worn-wear.html
25. monzo.com
27. “Years ago, my friend Betty woke me at 1:30am – the first night she had a new MacBook Pro. “It’s breathing! It’s breathing!,” she exclaimed. Betty had just put the computer to sleep for the first time, and the pulsating snooze indicator had her feeling that she not only had a new computer, but also a new friend.” mindtheproduct.com/2016/09/the-importance-of-passionate-stories-to-product-design
28. Discovering stories
30. Short stories: surveys*, testimonials, reviews, support tales, social media *well not all…..
31. Long stories: interviews, observations, diary studies…
33. Keeping stories
36. Telling stories
37. Stories: Keep focus on users.
38. Stories: Enable collaboration.
39. Stories: Fuel creativity.
40. Stories: Unite.
41. “When we read a story, not only do the language parts of our brains light up, but any other part of the brain that we would use if we were actually experiencing what we’re reading about becomes activated as well.” 
 ~Rachel Gillett
44. donnalichaw.com/toolkit
45. donnalichaw.com/toolkit
48. Experience: Creating the visual story is crucial to recall.
49. Report: If it happened, report it.
50. Archive: If it happened, if it was reported, archive it.
51. Review: Change happens and your stories change.
52. Creating stories
60. “The details are not the details. They make the design” - Charles Eames
61. teapings.co.uk
64. Start with stories
68. Thanks, questions Tammie Lister : @karmatosed Slides: speakerdeck.com/tammielis/product-design-through-stories ?