experience: • Worked on companies like eBay, Qualcomm, or .Tuenti • In a number of countries including Germany, Switzerland, USA, and Spain ;) • In companies dealing with e-commerce, smartphones manufacturing, location-based services, and telco I hope you guys have some fun and get some benefits from the talk!
market share globally) • Believe it or not, it was cool to own a Nokia N76 - huh!, that brick? • Apple released the first iPhone on June 2007 • Tuenti was born 1 year before... *.Source : disruptiveinnovation.se
to your market 2. Ideating 3. Delivering to customers quickly 4. Measuring what happens 5. Incorporating feedback into your product 6. Delivering again & keep iterating!
do ◦ Justify it: ▪ Define your vision ▪ Problem/need that solves ▪ Provide facts (numbers): internal & external data ▪ Define & estimate dev project: what you’ll deliver when ▪ Get it signed off!
budget to develop… yeah! ◦ Write your product specs (as user stories) ◦ Work out your UX ◦ Get your visuals when needed (normally they are in customer facing tech products!) ◦ Put your engineers to develop in agile mode, not forgetting your tracking! ◦ Be ready to ask questions and be the 1st QA rep
say: ◦ Success / fail? ◦ Analyse & extract actionable conclusions: how to improve results ◦ Decide product evolution: ▪ New features ▪ What to remove ◦ And get back to step #3
company is like a bicycle, if you stop, you fall down • Not defining the right KPIs for your goals • Not considering your stakeholders right and engaging them late
Spain: ◦ doesn’t exist or very scarce at least on the tech landscape, even though it’s changing ◦ often understood as product marketing • .Tuenti: ◦ pretty much understood the American way ◦ be the CEO of your product, very linked to tech