Tom Anthony: Beyond Google: Why 2025 will See The End of An Era

"Is the era of Google's search monopoly coming to an end? Tom will outline how Google's search engine, originally designed over 25 years ago for a different internet era, wasn't built to solve the modern demands of search, and the technological advantage they have held for so longer has largely been erased.

Tom will explore how competitors, such as Apple, are likely working on alternative approaches to search, for which we are unprepared as an industry. Tom will show how we need to prepare for a short-term future where everything from our existing attribution models through to strategic technology plans need to be revisited."

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