Upgrade to Pro — share decks privately, control downloads, hide ads and more …

UXA2023 Zoë Rose - Creative thinking methodolog...

UXAustralia
August 24, 2023

UXA2023 Zoë Rose - Creative thinking methodologies: a lost history

When were diamonds first used to describe the design process?

When was the first 'how might we' question asked?

What were the original steps of 'brainstorming'?

Some answers to these questions can be found in a 30 year period in America after the end of World War 2, when parallel intellectual movements centred around creating scientific methodologies for creativity and design thrived. Many of the ideas, principles, and design processes of that age are still with us today.

Other answers are much, much older.

In this talk, we will do more than describe yet another design process model. Instead, we will explore the historical and cultural origins of the design and creativity methods that are still common in design, and we will explore how they were both informed by and developed in reaction to the emergence of computing and large-scale data management. By the end of the talk, you will have a new perspective on how the origins of our methodologies can embed biased assumptions in the work we do today.

UXAustralia

August 24, 2023
Tweet

More Decks by UXAustralia

Other Decks in Design

Transcript

  1. Now ish 1950s to 1970s 1900- 1920 ish 1800 ish

    1880s ish 1930s to 1940s World War 2 1st Prologue 2nd
  2. WW2 Sputnik 1950 1960 1970 1980 1940 1930 Laika Belka

    and Strelka Yuri Gagarin – first person in space Alexei Leonov – first space walk Moon landing
  3. }

  4. 1. There is no definitive formulation of a wicked problem

    2. Wicked problems have no stopping rule 3. Solutions to wicked problems are not true-or-false, but good-or-bad 4. There is no immediate and no ultimate test of a solution to a wicked problem 5.Every solution to a wicked problem is a "one-shot operation"; because there is no opportunity to learn by trial-and-error, every attempt counts significantly 6. Wicked problems do not have an enumerable (or an exhaustively describable) set of potential solutions, nor is there a well-described set of permissible operations that may be incorporated into the plan 7. Every wicked problem is essentially unique 8. Every wicked problem can be considered to be a symptom of another problem 9. The existence of a discrepancy representing a wicked problem can be explained in numerous ways. The choice of explanation determines the nature of the problem's resolution 10. The planner has no right to be wrong Wicked problems
  5. “It is a principle of science that solutions to problems

    are only hypotheses offered for refutation… the scientific community does not blame its members for postulating hypotheses that are later refuted- so long as the author abides by the rules of the game, of course. In the world of planning and wicked problems no such immunity is tolerated. Here the aim is not to find the truth, but to improve some characteristics of the world where people live. Planners are liable for the consequences of the actions they generate; the effects can matter a great deal to those people that are touched by those actions. 10. The planner has no right to be wrong
  6. • All heads half heads, half tails all tails If

    we all flipped a coin 100 times…
  7. WW2 Guilford works with pilots 1920 1930 1940 1960 1910

    1900 WW1 1950 Guilford’s address Invention of the IQ test 1.7 million US soldiers take IQ tests
  8. Zoe – the connection between eugenics and creativity methods is

    that as far as the proponents were concerned, they were both about existential threat
  9. Low context cultures High context cultures US Australia Japan Korea

    UK Russia India Brazil Germany Kenya France
  10. Kawal Oberoi Host, ‘Designed this way’ podcast Abishek Avtans Lecturer,

    Indic languages Priyanka Kulkarni- Rajwade Designer, Deloitte Mumbai
  11. My friend Former Hare Krishna Kawal Oberoi Host, ‘Designed this

    way’ podcast Abishek Avtans Lecturer, Indic languages Priyanka Kulkarni- Rajwade Designer, Deloitte Mumbai
  12. Rob Eling Student of the Vedas Kawal Oberoi Host, ‘Designed

    this way’ podcast Abishek Avtans Lecturer, Indic languages Priyanka Kulkarni- Rajwade Designer, Deloitte Mumbai My friend Former Hare Krishna
  13. 1000 CE 1500 CE 2000 CE 2500 CE 0 CE

    1000 BCE Tne history we’ve covered today Paripraśna
  14. WW2 ‘Applied Creativity’ (Brainstorming book) 1950 1960 1970 1980 1940

    1930 Parnes’ ‘How might we’ questions Guilford’s creativity lecture TRIZ CPS (??) Osborn dies
  15. Now ish 1950s to 1970s 1900- 1920 ish 1800 ish

    1880s ish 1930s to 1940s World War 2 Part 1
  16. Now ish 1950s to 1970s 1900- 1920 ish Ages ago

    (1600s ish) 1880s ish 1930s to 1940s World War 2 Part 2 Part 1
  17. Now ish 1950s to 1970s 1900- 1920 ish Ages ago

    (1600s ish) 1880s ish 1930s to 1940s World War 2 Part 2 Part 1 Part 3
  18. According to Guilford: Divergent thinking is the ability to generate

    multiple solutions to a situation or problem Convergent thinking is the ability to find one good solution to a situation or problem
  19. The term ‘UX’ is first used IDEO’s ‘Design thinking’ |

    Agile manifesto The Double Diamond 2000 2010 2020 2030 1990 1980 Today Thaler’s ‘Nudge’ book
  20. WW2 Invention of the IQ test (France) 1.7 m soldiers

    take IQ test Guilford works with pilots 1920 1930 1940 1950 1910 1900 WW1
  21. Low context cultures High context cultures US Australia Japan Korea

    UK Russia India Brazil Germany Kenya France