リクルートメント・マーケティング入門：あたらしい採用の常識 / Recruitment Marketing 101

近年のトレンドとして「採用のマーケ化」が進んでいますが、このスライドでは、その「リクルートメント・マーケティング」について分かりやすく解説しています。初歩的なキーワードの説明から、詳細な解説、かつ具体例まで掲載しています。

## 主な内容
- pg. 02 ：採用のあり方の変化
- pg. 05：認知の変化
- pg. 20：興味と検討
- pg. 29：エンゲージメント
- pg. 35：各ステップの詳細と具体例
- pg. 69：採用担当のキャリアの変化
- pg. 75：2020年に向けての3大トレンド

## 学べるキーワード
- リクルートメント・マーケティング（Recruitment Marketing）
- リードジェネレーション（Lead Generation）
- リードナーチャリング（Lead Nurturing）
- エンプロイーサクセス（Employee Success）
- タレントプール（Talent Pool）

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18. ©2019 Wantedly, Inc. Lead Generation ϦʔυɾδΣωϨʔγϣϯʢੜ੒ʣ ೝ஌ΛߴΊΔ͜ͱͰ 18
19. ©2019 Wantedly, Inc. Lead Generation Awareness = ೝ஌ Interest = ڵຯ Consideration = ݕ౼ Application = ΤϯτϦ Selection = બߟ Hire = ࠾༻ Engage ΦϯϥΠϯͰͷଘࡏײ͕ େࣄʹͳ͖ͬͯͨ Referrals = ࣾһ঺հ 19 ैདྷͷ࠾༻ྖҬ
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23. ©2019 Wantedly, Inc. ࣾһͱ઀఺Λ࣋ͭ͜ͱͰࢤ๬౓্͕͕Δ ࢤ๬౓্͕͕ͬͨஈ֊ผ ࢥ͍ͬͯͨΑΓ΋ɺͦͷاۀͷࣾһͷงғؾ͕ࣗ෼ʹ߹͍ͦ͏͔ͩͬͨΒ ࢥ͍ͬͯͨΑΓ΋ɺࣗ෼͕΍ͬͯΈ͍ͨͱࢥ͑Δ࢓ࣄ͔ͩͬͨΒ ࢥ͍ͬͯͨΑΓ΋ɺͦͷاۀͷจԽ΍Ձ஋؍ͳͲͷงғؾ͕ࣗ෼ʹ߹͍ͦ͏͔ͩͬͨΒ ࣗ෼ͷ͜ͱΛධՁͯ͘͠Ε͍ͯΔͷ͕Θ͔͔ͬͨΒ ೖࣾޙʹ੒௕Ͱ͖ͦ͏͔ͩͬͨΒ ܦӦऀͷ࿩΍ଶ౓͕ྑ͔͔ͬͨΒ ࢥ͍ͬͯͨΑΓ΋ɺࣾձతʹҙٛͷ͋Δاۀɾ࢓ࣄ͔ͩͬͨΒ ࢥ͍ͬͯͨΑΓ΋ɺ࿑ಇ৚݅౳͕ࣗ෼ͷر๬ࣅ߹͍͔ͬͯͨΒ ࢥ͍ͬͯͨΑΓ΋ɺ࿑ಇ৚݅౳͕ଞࣾΑΓྑ͔͔ͬͨΒ ଞͷԠืऀͷงғؾ͕ࣗ෼ʹ߹͍ͦ͏͔ͩͬͨΒ ࢥ͍ͬͯͨΑΓ΋ɺձࣾͷཱ஍ɾݐ෺ɾઃඋͳͲ͕ྑ͔͔ͬͨΒ ޱίϛαΠτ΍पғͷਓ͔Βͷධ൑͕ྑ͔͔ͬͨΒ ͦͷଞ      23 ˞ࢀߟɿגࣜձࣾΞΠσϜ
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24. ©2019 Wantedly, Inc. ࣾһͱ઀఺Λ࣋ͭ͜ͱͰࢤ๬౓্͕͕Δ ࢤ๬౓্͕͕ͬͨஈ֊ผ ࢥ͍ͬͯͨΑΓ΋ɺͦͷاۀͷࣾһͷงғؾ͕ࣗ෼ʹ߹͍ͦ͏͔ͩͬͨΒ ࢥ͍ͬͯͨΑΓ΋ɺࣗ෼͕΍ͬͯΈ͍ͨͱࢥ͑Δ࢓ࣄ͔ͩͬͨΒ ࢥ͍ͬͯͨΑΓ΋ɺͦͷاۀͷจԽ΍Ձ஋؍ͳͲͷงғؾ͕ࣗ෼ʹ߹͍ͦ͏͔ͩͬͨΒ ࣗ෼ͷ͜ͱΛධՁͯ͘͠Ε͍ͯΔͷ͕Θ͔͔ͬͨΒ ೖࣾޙʹ੒௕Ͱ͖ͦ͏͔ͩͬͨΒ ܦӦऀͷ࿩΍ଶ౓͕ྑ͔͔ͬͨΒ ࢥ͍ͬͯͨΑΓ΋ɺࣾձతʹҙٛͷ͋Δاۀɾ࢓ࣄ͔ͩͬͨΒ ࢥ͍ͬͯͨΑΓ΋ɺ࿑ಇ৚݅౳͕ࣗ෼ͷر๬ࣅ߹͍͔ͬͯͨΒ ࢥ͍ͬͯͨΑΓ΋ɺ࿑ಇ৚݅౳͕ଞࣾΑΓྑ͔͔ͬͨΒ ଞͷԠืऀͷงғؾ͕ࣗ෼ʹ߹͍ͦ͏͔ͩͬͨΒ ࢥ͍ͬͯͨΑΓ΋ɺձࣾͷཱ஍ɾݐ෺ɾઃඋͳͲ͕ྑ͔͔ͬͨΒ ޱίϛαΠτ΍पғͷਓ͔Βͷධ൑͕ྑ͔͔ͬͨΒ ͦͷଞ      ࣾһͷงғؾ΍จԽɺ
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26. ©2019 Wantedly, Inc. ؔ܎ΛҭΈࢤ๬౓Λ্͛Δ ࣾһ΍ձࣾͱͷܧଓ઀఺Λ࣋ͭ 26
27. ©2019 Wantedly, Inc. Lead Nurturing ϦʔυɾφʔνϟϦϯάʢҭ੒ʣ ؔ܎ΛҭΈࢤ๬౓Λ্͛Δ׆ಈ 27
28. ©2019 Wantedly, Inc. Lead Nurturing Interest = ڵຯ Consideration = ݕ౼ Application = ΤϯτϦ Selection = બߟ Hire = ࠾༻ Engage ೝ஌ͯ͠΋Βͬͨީิऀͷ ࢤ๬౓Λ্͛Δ͜ͱ͕ ॏཁʹͳ͖ͬͯͨ Referrals = ࣾһ঺հ Awareness = ೝ஌ 28 ैདྷͷ࠾༻ྖҬ
29. ©2019 Wantedly, Inc. Τϯήʔδͱ͸ 29 Engage Awareness Interest Consideration Application Selection Hire Engage
30. ©2019 Wantedly, Inc. Engage Interest = ڵຯ Consideration = ݕ౼ Application = ΤϯτϦ Selection = બߟ Hire = ࠾༻ Engage Referrals = ࣾһ঺հ Awareness = ೝ஌ 30 ैདྷͷ࠾༻ྖҬ
31. ©2019 Wantedly, Inc. ࣾһͷ੒ޭΛॿ͚Δ͜ͱͰ
    ࠾༻͕͞ΒʹڧԽ͞ΕΔ 31
32. ©2019 Wantedly, Inc. ϦϑΝϥϧ࠾༻࣮ࢪͷཧ༝͸ʮೖࣾޙʹఆணʯ͢ΔͨΊ ࠾༻Λܦ࿏ผʹ෼ੳ ࠾༻ܦ࿏͝ͱͷೖࣾޙఆண཰      స৬αΠτ ΩϟϦΞαΠτ ΤʔδΣϯτ ϦϑΝϥϧ࠾༻ ௨஌ ͦͷଞ ถࠃͰ͸ѹ౗తʹϦϑΝϥϧ࠾༻͕ओྲྀ ϦϑΝϥϧܦ༝ͷࣾһ͸ఆண͠΍͍͢ ࢀরݩɿถࠃ+PCWJUFࣾ
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33. ©2019 Wantedly, Inc. Employee Success ΤϯϓϩΠʔʢैۀһʣͷαΫηεʢ੒ޭʣ EngagementΛߴΊΔ׆ಈ 33
34. ©2019 Wantedly, Inc. Employee Success Interest = ڵຯ Consideration = ݕ౼ Application = ΤϯτϦ Selection = બߟ Hire = ࠾༻ Engage ೖࣾޙͷؔ܎ੑΛڧΊΔͷ͕େࣄʹ Referrals = ࣾһ঺հ Awareness = ೝ஌ 34 ैདྷͷ࠾༻ྖҬ
35. ©2019 Wantedly, Inc. ֤εςοϓͷৄࡉͱ۩ମྫ 35
36. ©2019 Wantedly, Inc. ੌ͘γϯϓϧͩͬͨ ैདྷͷ࠾༻ Application = ΤϯτϦ Selection = ຊબߟ Hire = ࠾༻ Recruiting બߟ͔Β಺ఆঝ୚·Ͱ 36
37. ©2019 Wantedly, Inc. Interest = ڵຯ Awareness = ೝ஌ Consideration = ݕ౼ Engage ๚໰ऀ ީิऀ ϑΥϩϫʔɾTalent Pool Recruiter Employee Success Recruitment Marketer Soft Selection = બߟ ैۀһ ఏএऀ BlogɺSNSɺಈըɺ ΠϕϯτɺPRɺ޿ࠂ ΦϯϘʔσΟϯά͔Β ఆணɺ׆༂·Ͱ Lead Generation Lead Nurturing Recruiting Employee Success ৄࡉ৘ใͷఏڙɺ ݸผͷϑΥϩʔΞοϓʢձ͏ɺݸผΠϕϯτʣ બߟ͔Β಺ఆঝ୚·Ͱ ୲౰ɿ ର৅ɿ Application = ΤϯτϦ Selection = ຊબߟ Hire = ࠾༻ ͜Ε͔Βͷ࠾༻ 37
38. ©2019 Wantedly, Inc. Interest = ڵຯ Awareness = ೝ஌ Consideration = ݕ౼ Engage ๚໰ऀ ީิऀ ϑΥϩϫʔɾTalent Pool Recruiter Recruitment Marketer Soft Selection = બߟ ैۀһ ఏএऀ BlogɺSNSɺಈըɺ ΠϕϯτɺPRɺ޿ࠂ ΦϯϘʔσΟϯά͔Β ఆணɺ׆༂·Ͱ Recruitment Marketing Recruiting Employee Success ৄࡉ৘ใͷఏڙɺ ݸผͷϑΥϩʔΞοϓʢձ͏ɺݸผΠϕϯτʣ બߟ͔Β಺ఆঝ୚·Ͱ ୲౰ɿ ର৅ɿ Application = ΤϯτϦ Selection = ຊબߟ Hire = ࠾༻ ͪͳΈʹɿϦΫϧʔτϝϯτɾϚʔέςΟϯάͱ͸ 38 Employee Success
39. ©2019 Wantedly, Inc. ͦΕͧΕͷεςοϓΛ
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40. ©2019 Wantedly, Inc. 1. Lead Generation - ೝ஌Λܗ੒͢ΔͨΊʹ Awareness = ೝ஌ Interest = ڵຯ Consideration = ݕ౼ Application = ΤϯτϦ Selection = ຊબߟ Hire = ࠾༻ Engage ๚໰ऀ ީิऀ ϑΥϩϫʔɾTalent Pool Recruitment Marketer Soft Selection = બߟ ैۀһ ఏএऀ BlogɺSNSɺಈըɺ ΠϕϯτɺPRɺ޿ࠂ ΦϯϘʔσΟϯά͔Β ఆணɺ׆༂·Ͱ Lead Generation Lead Nurturing Recruiting ৄࡉ৘ใͷఏڙɺ ݸผͷϑΥϩʔΞοϓʢձ͏ɺݸผΠϕϯτʣ બߟ͔Β಺ఆঝ୚·Ͱ ୲౰ɿ ର৅ɿ Employee Success 40 Recruiter Employee Success
41. ©2019 Wantedly, Inc. ஌ͬͯ΋Β͏ ΦϯϥΠϯͰ୳ͯ͠໯͏ ೝ஌ܗ੒ͷखஈʹ͸େ͖͘Θ͚ͯͭͷྖҬɺ ʮ&BSOFE
    
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    ॴ༗͍ͯ͠Δʯ ͕͋Γ·͢ɻͦͷதͰ΋σδλϧ࣌୅ʹ୆಄͖ͯ͠ ͍ͯΔͷ͕&BSOFE΍0XOFEͷྖҬͰ͢ɻ͜ͷ෼ ໺Λ৳͹͢ͱΦϯϥΠϯͰͷଘࡏײ͕૿͠ɺࣗࣾʹ ͍ͭͯ஌ͬͯ΋Β͍΍͘͢ͳΓ·͢ɻ EARNED PAID OWNED TwitterγΣΞ FacebookγΣΞ ޱίϛϨϏϡʔ PRهࣄ ϒϩά ࣗࣾαΠτ SNSνϟωϧ ϝʔϦϯάϦετ ಈըίϯςϯπ ϦεςΟϯά޿ࠂ ςϨϏ޿ࠂ ωΠςΟϒΞυ ΠϯϑϧΤϯαʔ ޿ࠂ ͭͷେ͖ͳೝ஌ܗ੒νϟωϧ 1. Lead Generation - ೝ஌Λܗ੒͢ΔͨΊʹ 41
42. ©2019 Wantedly, Inc. Blog Χϧνϟʔൃ৴ͷϕʔε ༷ʑͳൃ৴खஈ͕͋ΔதͰɺશͯͷ৘ใൃ৴ͷϕʔ εͱͯ͠ϒϩά͕ྑ͍ͱ͍͑·͢ɻཧ༝ͱͯ͠͸ɺ 5XJUUFS΍'BDFCPPL౳Ͱ͸৘ใཻ౓͕খ͗͢͞ɺྲྀ Ε͍ͯͬͯ͠·ͬͯ஝ੵ͞Εਏ͔ͬͨΓɺϝοηʔδ ͕఻ΘΓਏ͔ͬͨΓ͢Δ͔ΒͰ͢ɻ
    ҰํͰɺϒϩάӡ༻͸ʮ͸͡ΊΔʯΑΓ͸ʮܧଓʯ ͕࠷େͷ՝୊Ͱ͢ɻࣗࣾͰαʔόΛͨͯͯϒϩάΛσ βΠϯ͢ΔͳͲɺॳظʹେܕ౤ࢿΛ͢ΔΑΓ͸ɺ· ͣ͸ϒϩάαʔϏεΛఏڙ͍ͯ͠ΔαʔυύʔςΟͷ ΋ͷ౳Λར༻ͯ͠খ࢝͘͞Ί·͠ΐ͏ɻ ೝ஌ܗ੒ํ๏ͷ۩ମྫ OWNED ίετߴ ίετ௿ ετοΫ ϑϩʔ SNSνϟωϧ ޱίϛϨϏϡʔ PRهࣄ ϝʔϦϯάϦετ ϦεςΟϯά޿ࠂ ςϨϏ޿ࠂ ωΠςΟϒΞυ ΠϯϑϧΤϯαʔ޿ࠂ ϒϩά ࣗࣾαΠτ ಈըίϯςϯπ 1. Lead Generation - ೝ஌Λܗ੒͢ΔͨΊʹ 42
43. ©2019 Wantedly, Inc. ಈը :PV5VCF͸ҰେϓϥοτϑΥʔϜʹ εϚϗ͕ීٴͨ͠Γ௨৴ճઢ͕ڧԽ͞ΕͨΓͨ݁͠ Ռɺಈը͸ए͍ੈ୅ͷؒͰେ͖͘ීٴ͍ͯ͠·͢ɻ
    ւ֎Ͱ͸ʮ4PEB4USFBNʯͱ͍͏ΠεϥΤϧͷձࣾ ͕࠾༻޲͚όΠϥϧಈըΛ࡞੒ͯ͠ສ࠶ੜΛ֫ಘ ͢ΔͳͲɺಈըΛ্ख͘׆༻ͨ͠ೝ஌ܗ੒͕ਐΜͰ ͍·͢ɻ
    ҰํͰಈը੍࡞͸4/4΍ϒϩάͱൺ΂ͯίετ΋͔ ͔ΔͨΊɺνϟωϧΛӡ༻͍ͯ͘͠ΑΓ͸ɺϒϩά ΍5XJUUFSͱ͍ͬͨଞ4/4Ͱ୯ൃͰൃ৴͍ͯ͘͠Α͏ ͳ࢖͍ํΛΦεεϝ͠·͢ɻ ಈըΛࢹௌ͠ɺ໿ׂͷब׆ੜ͕ࢤ๬౓্ঢ Լ͕ͬͨ 2% มΘΒͳ͔ͬͨ 22% ্͕ͬͨ 60% େ্͖͕ͬͨ͘ 17% ࢤ๬౓͸Ͳ͏มԽ͠·͔ͨ͠ʁ גࣜձࣾϓϧʔΫεʮ৽ଔ࠾༻ಈըͷඞཁੑʹؔ͢Δब׆ੜΞϯέʔτௐࠪʯ2018 OWNED ೝ஌ܗ੒ํ๏ͷ۩ମྫ 1. Lead Generation - ೝ஌Λܗ੒͢ΔͨΊʹ 43
44. ©2019 Wantedly, Inc. ΦϯϥΠϯͰͷίϛϡχέʔγϣϯ͕ൃୡ͢Δͱಉ ࣌ʹɺए͍ੈ୅͸ɺձࣾ΍ۀքͷนΛ௒͑ͯΦϑϥ ΠϯͰإΛ͋ΘͤΔϛʔτΞοϓ΍ษڧձ౳΁ͷࢀ Ճ͕ਐΜͰ͍·͢ɻ
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45. ©2019 Wantedly, Inc. ࠷ۙ͸4/4ͷൃୡͰɺڵຯΛͦͦΔ৘ใ͸͋ͬͱ͍ ͏ؒʹ޿·Γ΍͘͢ͳΓ·ͨ͠ɻͳͷͰɺ޿ࠂʹ͓ ۚΛ͔͚ΔΑΓ͸ձࣾͷϢχʔΫͳʮࢪࡦʯ΍ʮ੍ ౓ʯΛൃද͢Δͱେ͖֦͘ࢄ͞Εೝ஌͕ߴ·Δ܏޲ ͕ڧ͋͘Γ·͢ɻ
    ҰํͰྲྀߦʹགྷΒ͞Εͯ࣍ʑͱࣖোΓͷྑ੍͍౓Λ ཚൃ͠ɺ࠷ऴతʹࣄۀཱ͕ͪߦ͔ͳ͘ͳ੍ͬͯ౓Λ ม͑ΔʢϦϞʔτۈ຿Λॖখ͢ΔͳͲʣͱ͍ͬͨࣄ ྫ΋૿͍͑ͯΔͷͰɺ੍౓ઃܭ͸௕ظతͳํ਑Λݟ ਾ͑ͯߦ͏ͷ͕ຊ࣭తͱ͍͑·͢ɻ ςϨϏ޿ࠂ͸ґવͱͯ͠େ͖ͳӨڹྗ͕͋ΔҰํͰɺ ͦΕҎ֎ͷϚεϝσΟΞʢ৽ฉɾࡶࢽɾϥδΦͳͲʣ ͸Өڹ͕খ͘͞ͳΓɺςϨϏͱ΢Σϒ޿ࠂͷ૊Έ߹ Θ͕ͤॏཁʹͳ͖͍ͬͯͯ·͢ɻ
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46. ©2019 Wantedly, Inc.  ܧଓ͠ͳ͍
     ػӡ͕ߴ·ͬͨλΠϛϯάͰҰ࣌తʹେྔͷ৘ใΛൃ৴͢Δ΋ͷͷɺ୲౰ऀ͕มΘΔ ͳͲͯ͠ܧଓ͞Εͳ͍
     ձࣾͷঢ়گ͕਺೥୯ҐͰܶతʹมԽ͢Δதɺެ։৘ใ͕ݹ͍΋ͷ͹͔Γʹ
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47. ©2019 Wantedly, Inc.  ମ੍Λங͘
     ݸਓܳʹґଘ͠ͳ͍Α͏ʹɺ௕ظతͳൃ৴ʹ੹೚Λ࣋ͭ୲౰ऀΛͨͯΔͳͲͯ͠ମ੍ Λங͖·͠ΐ͏
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     ೥ͰޮՌ͕ग़Δ΋ͷͱͯ͠ܧଓతʹώτɾϞϊɾΧωͷ౤ࢿΛ͠·͠ΐ͏ 1. Lead Generation Ͱͷղܾࡦ 1 2 47
48. ©2019 Wantedly, Inc. Consideration = ݕ౼ 2. Lead Nurturing Awareness = ೝ஌ Interest = ڵຯ Application = ΤϯτϦ Selection = ຊબߟ Hire = ࠾༻ Engage ๚໰ऀ ީิऀ ϑΥϩϫʔɾTalent Pool Recruiter Recruitment Marketer Soft Selection = બߟ ैۀһ ఏএऀ BlogɺSNSɺಈըɺ ΠϕϯτɺPRɺ޿ࠂ ΦϯϘʔσΟϯά͔Β ఆணɺ׆༂·Ͱ Lead Generation Lead Nurturing Recruiting ৄࡉ৘ใͷఏڙɺ ݸผͷϑΥϩʔΞοϓʢձ͏ɺݸผΠϕϯτʣ બߟ͔Β಺ఆঝ୚·Ͱ ୲౰ɿ ର৅ɿ Employee Success 48 Employee Success
49. ©2019 Wantedly, Inc. ࢤ๬౓ Hot LeadʢԹ౓ͷߴ͍Ϧʔυʣ Cold LeadʢԹ౓ͷ௿͍Ϧʔυʣ Թ౓Λ͋͛Δ࡞ۀ Lead Generation Nurturing Conversion 2. Lead Nurturing 49
50. ©2019 Wantedly, Inc. Consideration = ݕ౼ 2. Lead Nurturing - Soft Selection ͱ͸ Awareness = ೝ஌ Interest = ڵຯ Application = ΤϯτϦ Selection = ຊબߟ Hire = ࠾༻ Engage ީิऀ Recruitment Marketer Soft Selection = બߟ ैۀһ ఏএऀ BlogɺSNSɺಈըɺ ΠϕϯτɺPRɺ޿ࠂ ΦϯϘʔσΟϯά͔Β ఆணɺ׆༂·Ͱ Lead Generation Lead Nurturing Recruiting ৄࡉ৘ใͷఏڙɺ ݸผͷϑΥϩʔΞοϓʢձ͏ɺݸผΠϕϯτʣ બߟ͔Β಺ఆঝ୚·Ͱ ୲౰ɿ ର৅ɿ ϑΥϩϫʔɾTalent Pool ๚໰ऀ Employee Success 50 Recruiter Employee Success
51. ©2019 Wantedly, Inc. ιϑτɾηϨΫγϣϯ ຊબߟͷલͷιϑτͳબߟ ιϑτͳηϨΫγϣϯ͸ɺʮΠϯλʔϯγοϓʯ΍ ʮ༡ͼʹߦ͘ʯʮΠϕϯτ΁ͷࢀՃʯʮࣾһ঺հͰ "54ʢ"QQMJDBOU
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52. ©2019 Wantedly, Inc. 2. Lead Nurturing - ڵຯܗ੒ͱ͸ Awareness = ೝ஌ Interest = ڵຯ Consideration = ݕ౼ Application = ΤϯτϦ Selection = ຊબߟ Hire = ࠾༻ Engage ީิऀ Recruitment Marketer Soft Selection = બߟ ैۀһ ఏএऀ BlogɺSNSɺಈըɺ ΠϕϯτɺPRɺ޿ࠂ ΦϯϘʔσΟϯά͔Β ఆணɺ׆༂·Ͱ Lead Generation Lead Nurturing Recruiting ৄࡉ৘ใͷఏڙɺ ݸผͷϑΥϩʔΞοϓʢձ͏ɺݸผΠϕϯτʣ બߟ͔Β಺ఆঝ୚·Ͱ ୲౰ɿ ର৅ɿ ϑΥϩϫʔɾTalent Pool ๚໰ऀ Employee Success 52 Recruiter Employee Success
53. ©2019 Wantedly, Inc. ڵຯܗ੒ ݸผʹϑΥϩʔΞοϓΛͯ͠઀఺Λ࣋ͭ ݱࡏɺ5XJUUFS΍'BDFCPPLͱ͍ͬͨ4/4ɺͦͯ͠"54 ΍ϝʔϧͱ͍ͬͨπʔϧΛར༻ͯ͠ɺҰ౓ߜΓࠐΜͩ ީิऀʹରͯ͠ܧଓ઀఺Λ࣋ͭ͜ͱ͕ՄೳͰ͢ɻ
    ӈͷਤͰ͸ɺͲͷΑ͏ͳܧଓ઀఺͕Մೳ͔Ϛοϐϯ άΛͯ͠Έ·ͨ͠ɻ ڧ͍1VTI ऑ͍1VTI ΦϯϥΠϯ ΦϑϥΠϯ ϑΥϩϫʔʹί ϯςϯπΛ഑৴ εΧ΢τͰ Πϕϯτট଴ ఆظతʹձ͏ ఆظతʹνϟοτ ίϯςϯπΛݸผʹ νϟοτ౳ͰૹΔ ϑΥϩϫʔʹ ΠϕϯτҊ಺ 2. Lead Nurturing - ڵຯܗ੒ͱ͸ 53
54. ©2019 Wantedly, Inc. Consideration = ݕ౼ Awareness = ೝ஌ Interest = ڵຯ Application = ΤϯτϦ Selection = ຊબߟ Hire = ࠾༻ Engage ๚໰ऀ ީิऀ Recruiter Employee Success Recruitment Marketer Soft Selection = બߟ ैۀһ ఏএऀ BlogɺSNSɺಈըɺ ΠϕϯτɺPRɺ޿ࠂ ΦϯϘʔσΟϯά͔Β ఆணɺ׆༂·Ͱ Lead Generation Lead Nurturing Recruiting ৄࡉ৘ใͷఏڙɺ ݸผͷϑΥϩʔΞοϓʢձ͏ɺݸผΠϕϯτʣ બߟ͔Β಺ఆঝ୚·Ͱ ୲౰ɿ ର৅ɿ ϑΥϩϫʔɾTalent Pool Employee Success 2. Lead Nurturing - ݕ౼ϑΣʔζͱ͸ 54
55. ©2019 Wantedly, Inc. 2. Lead Nurturing - ݕ౼ϑΣʔζͱ͸ બߟʹਐΜͰ໯͏ ΰʔϧ͸ೖࣾͷઌͷఆண ͔͜͜Β͸ɺඞཁͳ৘ใΛఏڙͨ͠Γɺ࣮ࡍʹʮબ ߟʹਐΜͰΈ·ͤΜ͔ʯͱ࿈བྷ͢ΔࣄʹͳΓ·͢ɻ
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56. ©2019 Wantedly, Inc.  ܧଓ઀৮ϙΠϯτ͕ͳ͍
     4/4Ͱͭͳ͕ͬͨΓ"54ʹ࿈བྷઌΛ௥Ճ͢ΔͳͲɺܧଓ઀఺Λ࡞Ε͍ͯͳ͍اۀ͕େ൒Ͱ͢
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57. ©2019 Wantedly, Inc.  ܧଓ઀఺Λ࣋ͯΔπʔϧΛ͔ͭ͏
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58. ©2019 Wantedly, Inc. Consideration = ݕ౼ 3. Recruiting Awareness = ೝ஌ Interest = ڵຯ Application = ΤϯτϦ Selection = ຊબߟ Hire = ࠾༻ Engage ๚໰ऀ ީิऀ ϑΥϩϫʔɾTalent Pool Recruiter Employee Success Recruitment Marketer Soft Selection = બߟ ैۀһ ఏএऀ BlogɺSNSɺಈըɺ ΠϕϯτɺPRɺ޿ࠂ ΦϯϘʔσΟϯά͔Β ఆணɺ׆༂·Ͱ Lead Generation Lead Nurturing Recruiting ৄࡉ৘ใͷఏڙɺ ݸผͷϑΥϩʔΞοϓʢձ͏ɺݸผΠϕϯτʣ બߟ͔Β಺ఆঝ୚·Ͱ ୲౰ɿ ର৅ɿ Employee Success 58
59. ©2019 Wantedly, Inc. 3. Recruiting
    
    બߟͱ࠾༻ ࠾༻ϑΣʔζ ͜͜Ͱؒҧ͑ͳ͚Ε͹ೖࣾޙ׆༂ͯ͘͠ΕΔ ΞʔϦʔεςʔδͷελʔτΞοϓͰΑؕ͘Γ͕ͪͳ ࣦഊ͕ɺʮ࠾༻ج४ʯΛఆΊ͍ͯͳ͍ͱ͍͏͜ͱͰ͢ɻ ࠾༻ج४Ͱ͕͢ɺ࠷΋େࣄͳͷ͸ʮձࣾͷϏδϣϯ΍ Ձ஋؍ʯͱݸਓͷʮ΍Γ͍ͨࣄɺ࢖໋ײɺϥΠϑελ Πϧ΍Ձ஋؍ʯ͕اۀͷ΋ͷͱϚον͍ͯ͠Δ͔Ͳ͏ ͔Ͱ͢ɻ
    ಉ࣌ʹɺʮ͓ޓ͍ͷظ଴஋ͷ͢Γ߹Θͤʯ΋େࣄʹͳ Γ·͢ɻձ͕ࣾͲͷΑ͏ʹݸਓʹίϛοτ͢Δʢ৚݅ ໘΍࢓ࣄ಺༰ͳͲʣ୅ΘΓʹɺݸਓ͸اۀʹͲ͏ίϛο τ͢Δ͔ʢͲͷΑ͏ͳ੒ՌΛ΋ͨΒ͢ݟ௨͔͠ʣ͕ͣ Ε͍ͯΔͱɺೖࣾޙʹ໰୊͕ද໘Խ͠·͢ɻ ձ͕ࣾ໨ࢦ͢ੈք؍ɾվળ͍ͨ͠՝୊ײʹରͯ͠ɺ ݸਓͷ໨ࢦ͢ੈք؍ɾ࢖໋ײ͸Ϛον͍ͯ͠Δ͔ Λ֬ೝ͠·͠ΐ͏ɻ ݸਓͷ WILL/VALUE ձࣾͷ VISION/VALUE VISION VALUE ձࣾͷେࣄʹ͍ͯ͠ΔՁ஋؍ʢಇ͖ํɺධՁ͢Δ ࢿ࣭ɺظ଴͢Δࣄۀ΁ͷίϛοτײʣͳͲΛࣄ લʹ͢Γ߹ΘͤΔͷ͸ඇৗʹେࣄͰ͢ɻ 59
60. ©2019 Wantedly, Inc. Consideration = ݕ౼ 4. Employee Success Awareness = ೝ஌ Interest = ڵຯ Application = ΤϯτϦ Selection = ຊબߟ Hire = ࠾༻ Engage ๚໰ऀ ީิऀ ϑΥϩϫʔɾTalent Pool Recruiter Employee Success Recruitment Marketer Soft Selection = બߟ ैۀһ ఏএऀ BlogɺSNSɺಈըɺ ΠϕϯτɺPRɺ޿ࠂ ΦϯϘʔσΟϯά͔Β ఆணɺ׆༂·Ͱ Lead Generation Lead Nurturing Recruiting ৄࡉ৘ใͷఏڙɺ ݸผͷϑΥϩʔΞοϓʢձ͏ɺݸผΠϕϯτʣ બߟ͔Β಺ఆঝ୚·Ͱ ୲౰ɿ ର৅ɿ Employee Success 60
61. ©2019 Wantedly, Inc. 4. Employee Success - ΤϯήʔδϝϯτΛߴΊΔ ͢ͳΘͪʮࣾһͷ੒ޭʯ ΤϯϓϩΠʔαΫηε ࠷ۙ͸ʮΧελϚʔαΫηεʯͱ͍͏৬छ͕ੜ·Εͯ ͍·͕͢ɺͦΕ͸͢ͳΘͪʮ঎඼Λߪೖͯ͘͠Εͨސ ٬͕ɺͦͷ঎඼Λ׆༻ͯ͠੒ޭ͢ΔͷΛࢧԉ͢Δʯͷ ͕ΰʔϧͰ͢ɻ
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62. ©2019 Wantedly, Inc. ݹͯ͘৽͍͠ ΤϯϓϩΠʔαΫηεͷ࣌ؒ࣠ ΤϯϓϩΠʔαΫηε͕શ͘৽͍֓͠೦͔ͱ͍͏ͱɺ ͦ͏Ͱ͸͋Γ·ͤΜɻ
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63. ©2019 Wantedly, Inc. ೖΓޱׂ͕ ʮࣾһͷ੒ޭʯͷఆٛʹ߹ͬͨਓΛ࠾༻͢Δ ࣾһͷΤϯήʔδϝϯτΛߴΊΔ্Ͱୈεςοϓ͕ ʮࣾһͷ੒ޭʯͷఆٛͰ͢ɻʮڅ༩ΛԿΑΓՔ͙ʯͷ ͕੒ޭͳͷ͔ʮݸਓͱͯ͠શ͘ҧ͏ΩϟϦΞͰҰఆͷ ੒ՌΛग़͢ʯͷ͕੒ޭ͔ͳͲɺఆٛ͸اۀͦΕͧΕͰ ༏ྼ͸͋Γ·ͤΜ͕ʢϑΣʔζʹΑͬͯมΘΔ͜ͱ ΋ʣɺ·ͣ͸ఆٛ͠ͳ͍ͱ࢝·Γ·ͤΜɻ
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64. ©2019 Wantedly, Inc. 4. Employee Success - ΤϯήʔδϝϯτΛߴΊΔ ʮࣾһͷ੒ޭʯͷଌΓํ γʔϯʹΑͬͯ࢖͍Θ͚Δ ʮࣾһͷ੒ޭʯͷࢦඪʹ͸༷ʑͳ΋ͷ͕͋Γ·͢ɻ ௕ظతͳࢦඪ͸ʮఆண཰ʯ΍ʮ཭৬཰ʯͰ͕͢ɺͦ ͜·Ͱ͍ͬͯ͠·͏ͱ΋͸΍1%$"͸·Θͤ·ͤΜɻ ͦΕΑΓ͸ɺΑΓઌߦࢦඪ͕ඞཁͱͳΓ·͢ɻ
    ઌߦࢦඪͱͯ͠఻౷తʹ͸ɺ௚઀໘ஊΛͯ͠ఆੑత ͳ৘ใΛೖख͢Δ͙Β͍͔͠खஈ͕͋Γ·ͤΜͰ͠ ͨɻͦΕ͕࠷ۙ͸ɺఆظతʹΞϯέʔτΛ࣮ࢪͯ͠ ࣾһͷϞνϕʔγϣϯΛఆྔԽ͠ɺͦͷมԽΛ΢Υο νͨ͠ΓɺPOͱ͍࢛ͬͯ൒ظ΍൒ظͷਓࣄ໘ஊΛ ଴ͨͣͱ΋ɺΑΓසൟʹ্௕ͱ࿩͢λΠϛϯάΛઃ ͚Δاۀ͕૿͍͑ͯ·͢ɻ ਓࣄ໘ஊ γεςϜಋೖ 1on1 ස౓ߴ͍ ස౓௿͍ ݸผత શମత ࢛൒ظධՁ໘ஊ Geppo 15 Five ͦͷଞΤϯήʔδϝ ϯτଌఆγεςϜ 64
65. ©2019 Wantedly, Inc. 4. Employee Success - ΤϯήʔδϝϯτΛߴΊΔ ʮࣾһͷ੒ޭʯͷͨΊͷࢪࡦ ༷ʑͳ੾ΓޱͰࢪࡦΛ࣮ࢪ͢Δ ʮࣾһʯ͕ϫΫϫΫͯ͠࢓ࣄΛ͍ͯ͠Δ͔Ͳ͏͔ʹ ͸ɺ༷ʑͳཁૉ͕͋Γ·͢ɻถࠃͷྟচ৺ཧֶऀɾ ϋʔζόʔά͕ఏএ͍ͯ͠ΔʮೋཁҼཧ࿦ʯͰ͸ɺ ࢓ࣄͷϞνϕʔγϣϯ͸ʮಈػ͚ͮཁҼʯͱʮӴੜ ཁҼʯʹ෼͚ΒΕ·͢ɻձ͕ࣾਓن໛ͷͲϕϯ νϟʔ͔ΒਓҎ্ͷ੒௕اۀʹมΘ͍ͬͯ͘த ͰʮӴੜཁҼʯΛ࠷௿ݶऔΓআ͖ɺʮಈػ͚ͮཁҼ ʹ͓͍ͯʯ஫ྗ͍ͯ͘͠ඞཁ͕͋Γ·͢ɻ
    ͳ͓ɺʮӴੜཁҼʯ͕վળ͞Εͯ΋ɺෆຬ଍౓͕ݮ Δ͚ͩͰ͋Γɺຬ଍౓͕ߴ·ΔΘ͚Ͱ͸ͳ͍ͱ͍͏ ͷ͕໘ന͍ϙΠϯτͰ͢ɻ ෆຬ଍ཁҼ ձࣾͷํ਑ͱ؅ཧ ຬ଍ཁҼ ؂ಜ ݸਓؒͷؔ܎ੑ ಇ͘؀ڥ څ༩ εςʔλε ୡ੒ ࢓ࣄͦͷ΋ͷ ੹೚ ੒௕ ঝೝ ঢਐ 65 Ӵ ੜ ཁ Ҽ ಈ ػ ͮ ͚ ཁ Ҽ
66. ©2019 Wantedly, Inc. ࠓҰ൪ඞཁͳͷ͸ʮҙٛʯ Ϟνϕʔγϣϯ3.0 ϋʔζόʔάͷʮೋཁҼཧ࿦ʯΛ঺հ͠·͕ͨ͠ɺͦ Ε͸೥ʹൃද͞Εͨ΋ͷͰͨ͠ɻͦΕʹରͯ͠ ೥ʹൃץ͞ΕͨμχΤϧɾϐϯΫஶʮϞνϕʔ γϣϯʯͰ͸ɺೋཁҼཧ࿦ΑΓҰาਐԽͨ͠ɺσ δλϧ࣌୅ͷݱ୅ʹ߹ͬͨ΋ͷ͔΋͠Ε·ͤΜɻ
    ʮೋཁҼཧ࿦ʯΑΓ΋ʮϞνϕʔγϣϯʯͰڧௐ ͞Ε͍ͯΔͷ͸ʮ163104&ʯͰ͢ɻ͜Ε͸ҙ༁͢Δ ͱʮϏδϣϯɺϛογϣϯɺେٛʯͱ͍ͬͨɺԿͷͨ ΊʹࣄۀΛ͍ͯ͠Δͷ͔ͱ͍ͬͨɺݸʑਓΑΓେ͖ ͍ʮҙٛʯʹͳΓ·͢ɻ
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67. ©2019 Wantedly, Inc.  ੍౓࡞Γ͕໨తԽͯ͠͠·͏
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     τϨϯυʹགྷΒ͞ΕΔ
     ࠷ۙ͸ʮ૊৫ʯʹؔ͢Δ࣮ݧతͳࢼΈ΋ଟ͘Ͱ͍ͯ·͕͢ʢ׬શϦϞʔτϫʔΫɺϗϥΫϥγʔͳ ͲʣτϨϯυʹགྷΒ͞Ε੍ͯ౓࡞Γ͕໨తԽͨ݁͠Ռຊۀ͕ࣦ଎͠ɺ݁Ռతʹࣾһʹ໎࿭Λ͔͚Δ ͱ͍͏ຊ຤స౗΋͋ΔΑ͏Ͱ͢ 4. Employee Success ͰؕΓ͕ͪͳ᠘ 1 2 67
68. ©2019 Wantedly, Inc.  ࠷ॏཁࢦඪΛ໌֬Խ͢Δ
     Ϗδϣϯ΍ϛογϣϯ౳ʮ࠷ॏཁࢦඪʯ΍ʮࣾһͷ੒ޭʯͷఆٛΛ͔ͬ͠Γͱͯ͠ݴޠԽɾ ࣾ಺֎प஌͕ୈҰาʹͳΓ·͢
     ೖΓޱͰ͔ͬ͠Γਫ਼ࠪ͢Δ
     ೖࣾͨ͠ޙͷζϨΛղফ͢ΔͨΊʹ੍౓࡞Γ΍ӡӦʹ๩ࡴ͞ΕΔΑΓ͸ɺ͔ͬ͠Γఆٛͨ͠ ձࣾͷՁ஋ʹ͋ͬͨਓ͚ͩΛ࠾༻͢ΔΑ͏৺͕͚·͠ΐ͏ 1 2 4. Employee Success Ͱͷղܾࡦ 68
69. ©2019 Wantedly, Inc. ࠾༻୲౰ͷΩϟϦΞͷมԽ 69
70. ©2019 Wantedly, Inc. Consideration = ݕ౼ 3ͭʹ෼͔Ε͍ͯ͘ΩϟϦΞ Awareness = ೝ஌ Interest = ڵຯ Engage ๚໰ऀ ީิऀ ϑΥϩϫʔɾTalent Pool Recruiter Employee Success Recruitment Marketer Soft Selection = બߟ ैۀһ ఏএऀ BlogɺSNSɺಈըɺ ΠϕϯτɺPRɺ޿ࠂ ΦϯϘʔσΟϯά͔Β ఆணɺ׆༂·Ͱ Lead Generation Lead Nurturing Recruiting ৄࡉ৘ใͷఏڙɺ ݸผͷϑΥϩʔΞοϓʢձ͏ɺݸผΠϕϯτʣ બߟ͔Β಺ఆঝ୚·Ͱ ୲౰ɿ ର৅ɿ Application = ΤϯτϦ Selection = ຊબߟ Hire = ࠾༻ Employee Success 70
71. ©2019 Wantedly, Inc. ࣠଍͸ʮਓؒྗʯ σʔλΛ׆༻Λͭͭ͠΋ίΞ͸มΘΒͣ ͜Ε·Ͱͷ຀Վతͳ࣌୅ͩͱɺʮ࠾༻୲౰ʯͱ͍͏ Ӧۀతͳਓͱɺʮਓࣄʯͱ͍͏࿑຿؅ཧͳͲΛ୲౰ ͢Δਓʹ෼͔Ε͍ͯ·ͨ͠ɻ
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