Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Branding at Scale

Avatar for Will Miner Will Miner
March 30, 2017
Design
1
240

Branding at Scale

A talk I gave at the March Design Systems Coalition meetup

Avatar for Will Miner

Will Miner

March 30, 2017
Tweet

Other Decks in Design

See All in Design
decksh object reference
Avatar for Anthony Starks ajstarks
2
1.3k
1920*1080pxに設定したケース / Google Slide Size Test
Avatar for Arthur arthur1
0
3.2k
保育AIプロダクトの UXデザインで考えてきたこと / hoiku-ai-ux-design
Avatar for Takahiro Yamaguchi hiro93n
0
110
AIで加速するアクセシビリティのこれから
Avatar for Rikiya Ihara / magi magi1125
3
650
Hatena Engineer Seminar #33 チームと開発するためのモック
Avatar for takuwolog takuwolog
0
410
Building Experiences: Design Systems, User Experience, and Full Site Editing
Avatar for Michelle Schulp Hunt marktimemedia
0
190
エンジニアでも捗る デザイナー的思考入門
Avatar for Tsubasa SEKIGUCHI tinykitten
1
1.2k
株式会社バクタム　会社説明資料
Avatar for Bactum Inc. bactum
0
290
タイミーでフィールドワークしたら、サービスデザインが始まった
Avatar for 太田賢一 kenichiota0711
2
3.2k
AI駆動なデザイン開発 〜Figma Make でまるっとつくるか、 HTML でシンプルにつくるか〜
Avatar for Tomoya AZUMA t_east
1
1.2k
Storyboard Honey
Avatar for Rocío Parrón rocioparronrubio
0
410
業務効率化だけじゃ物足りない AIと一緒にプロトタイプ開発
Avatar for Shingo Suzuki shingo2000
1
1.6k

Featured

See All Featured
ピンチをチャンスに：未来をつくるプロダクトロードマップ #pmconf2020
Avatar for Aki / @LoveIdahoBurger aki_iinuma
126
53k
The Power of CSS Pseudo Elements
Avatar for Geoffrey Crofte geoffreycrofte
77
5.9k
[RailsConf 2023] Rails as a piece of cake
Avatar for Vladimir Dementyev palkan
56
5.8k
BBQ
Avatar for Matthew Crist matthewcrist
89
9.8k
How to Create Impact in a Changing Tech Landscape [PerfNow 2023]
Avatar for Tammy Everts tammyeverts
53
2.9k
How to Think Like a Performance Engineer
Avatar for Harry Roberts csswizardry
25
1.8k
Navigating Team Friction
Avatar for Lara Hogan lara
189
15k
VelocityConf: Rendering Performance Case Studies
Avatar for Addy Osmani addyosmani
332
24k
Designing for humans not robots
Avatar for Tammie Lister tammielis
253
25k
Balancing Empowerment & Direction
Avatar for Lara Hogan lara
2
590
Fireside Chat
Avatar for paigeccino paigeccino
39
3.6k
Design and Strategy: How to Deal with People Who Don’t "Get" Design
Avatar for Morgane Peng morganepeng
131
19k

Transcript

  1. BRANDING AT SCALE Will Miner | @wgminer Director of UX,

    2U

  2. 2U partners with top-tier universities to create the world’s best

    online degree programs

  3. INSTRUCTORS ADMISSIONS ACCREDITATION BRANDING MARKETING SUPPORT PRODUCTION TECHNOLOGY

  4. UNIVERSITY BRAND CREATIVE TECH

  5. None
  6. None
  7. None
  8. None
  9. None

  10. AND WE KEPT GROWING...

  11. Where do the assets go? Different versions!? MORE!!! customization Git

    != graphic designers Poor documentation

  12. 2017 2014

  13. HOW DO WE DO IT?

  14. None

  15. 1. BE STRICT

  16. None
  17. None
  18. None
  19. None

  20. 2. BE FLEXIBLE

  21. None
  22. None
  23. None

  24. 3. USE WHITELABEL

  25. None
  26. None
  27. None
  28. None

  29. ...AND THAT’S IT!

  30. BRANDING AT SCALE Will Miner Director of UX, 2U