Upgrade to Pro — share decks privately, control downloads, hide ads and more …
Sign up for free

Branding at Scale

Sponsored · Your Podcast. Everywhere. Effortlessly. Share. Educate. Inspire. Entertain. You do you. We'll handle the rest. →
Avatar for Will Miner Will Miner
March 30, 2017
Design
290
1

Branding at Scale

A talk I gave at the March Design Systems Coalition meetup

Avatar for Will Miner

Will Miner

March 30, 2017

Other Decks in Design

See All in Design
A Corrida Maluca - Comedy Storyboard
Avatar for Giovana Nicóli gioli
0
120
2026/6/26 第6回韓日リビングラボネットワークフォーラムin世宗　ー未来を作るリビングラボー アジアの社会システム転換に向けたリビングラボの可能性
Avatar for Kimura Atsunobu a2k
2
110
デザインツールを開く前に その画面は誰に何と言わせたい？受託UIデザイナーが顧客解像度を高める 「打ち合わせの場での確かめ方」
Avatar for @Garyuten garyuten
1
230
デザインハーネス 〜AIが生成する"デザイン"の妥当性を、誰がどう担保するのか〜 / PdEConf2026 Design Harness
Avatar for こぎそ / Shinichi Kogiso kgsi
12
21k
JBUG大阪#9_登壇資料_引き継ぎで困らないためのBacklogWikiの整え方_ミスと属人化を防ぐために、 “次の人が動ける状態”をどう残すか
Avatar for Beeworks Marketing Design webnaut
2
250
Rethinking IFUs: What Board Game Rulebooks Contribute to IFU Usability
Avatar for Chris Hass deadlinepoet
0
370
Accelerating performance improvement based on a software review evaluation matrix
Avatar for kitanosirokuma kitanosirokuma
0
300
AI-Slopなデザインを生まないためのデザインプロセス戦略
Avatar for takanorip takanorip
10
5.9k
デザインハーネスをつくるハーネス｜誰でも自社らしいデザインをつくれるようにする仕組み
Avatar for Akari Katakai katakai
0
800
Decksh keywords
Avatar for Anthony Starks ajstarks
0
130
Look Dev Meetup #50
Avatar for Baku Hashimoto baku89
1
500
タイル紹介サイト「タイルだもんで」
Avatar for しま calpin
0
190

Featured

See All Featured
It's Worth the Effort
Avatar for 3n 3n
188
29k
How to audit for AI Accessibility on your Front & Back End
Avatar for davetheseo davetheseo
0
540
Java REST API Framework Comparison - PWX 2021
Avatar for Matt Raible mraible
34
9.7k
Claude Code のすすめ
Avatar for schroneko schroneko
67
230k
Self-Hosted WebAssembly Runtime for Runtime-Neutral Checkpoint/Restore in Edge–Cloud Continuum
Avatar for Yuki Nakata chikuwait chikuwait
0
800
The Psychology of Web Performance [Beyond Tellerrand 2023]
Avatar for Tammy Everts tammyeverts
49
3.6k
Introduction to Domain-Driven Design and Collaborative software design
Avatar for Kenny Baas-Schwegler baasie
1
990
How to Think Like a Performance Engineer
Avatar for Harry Roberts csswizardry
28
2.8k
Practical Tips for Bootstrapping Information Extraction Pipelines
Avatar for Matthew Honnibal honnibal
25
2.1k
No one is an island. Learnings from fostering a developers community.
Avatar for Antonio thoeni
21
3.8k
Ethics towards AI in product and experience design
Avatar for Skipper Chong Warson skipperchong
2
380
Music & Morning Musume
Avatar for Bryan Veloso bryan
48
7.4k

Transcript

  1. BRANDING AT SCALE Will Miner | @wgminer Director of UX,

    2U

  2. 2U partners with top-tier universities to create the world’s best

    online degree programs

  3. INSTRUCTORS ADMISSIONS ACCREDITATION BRANDING MARKETING SUPPORT PRODUCTION TECHNOLOGY

  4. UNIVERSITY BRAND CREATIVE TECH

  5. None
  6. None
  7. None
  8. None
  9. None

  10. AND WE KEPT GROWING...

  11. Where do the assets go? Different versions!? MORE!!! customization Git

    != graphic designers Poor documentation

  12. 2017 2014

  13. HOW DO WE DO IT?

  14. None

  15. 1. BE STRICT

  16. None
  17. None
  18. None
  19. None

  20. 2. BE FLEXIBLE

  21. None
  22. None
  23. None

  24. 3. USE WHITELABEL

  25. None
  26. None
  27. None
  28. None

  29. ...AND THAT’S IT!

  30. BRANDING AT SCALE Will Miner Director of UX, 2U