Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Branding at Scale
Search
Will Miner
March 30, 2017
Design
1
240
Branding at Scale
A talk I gave at the March Design Systems Coalition meetup
Will Miner
March 30, 2017
Tweet
Share
Other Decks in Design
See All in Design
私とデザインの10年
iflection
0
130
Generating Momentum | Yasuhiro Yokota
yasuhiroyokota
1
360
【Adobe MAX Japan 2025】上手にFireflyにお願いしてウェブデザイン案を出すぞ!
cremacrema
7
5.6k
読書シェア会 vol.5 / Yumemi.grow 20250526
rakus_dev
0
1.6k
ブランドパーソナリティ言語化における生成AI活用の実際
h0sa
0
130
“ブロック”で作る、WordPress制作フロー変革のすすめ
koots2021
4
1.8k
DC Style Redesign
mcduckyart
0
120
NAHO SHIMONO_Portfolio2025
nahohphp
0
820
A brief & incomplete history of UX Design for the World Wide Web: 1989–2019
jct
1
200
Tools for Design Engineers other than LLM in the LLM era
takanorip
1
130
本当に欲しかったのはモノレポツールではなく、tsconfigの設定だった / monorepo-tsconfig
rdlabo
1
150
ポートフォリオ_藤田歩希(ほまれ)
akifujita_homarecreate
0
580
Featured
See All Featured
What's in a price? How to price your products and services
michaelherold
245
12k
How to Think Like a Performance Engineer
csswizardry
24
1.7k
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
rmw
34
3k
Agile that works and the tools we love
rasmusluckow
329
21k
"I'm Feeling Lucky" - Building Great Search Experiences for Today's Users (#IAC19)
danielanewman
228
22k
YesSQL, Process and Tooling at Scale
rocio
173
14k
Rails Girls Zürich Keynote
gr2m
94
14k
The Power of CSS Pseudo Elements
geoffreycrofte
77
5.8k
Understanding Cognitive Biases in Performance Measurement
bluesmoon
29
1.8k
Why You Should Never Use an ORM
jnunemaker
PRO
56
9.4k
Automating Front-end Workflow
addyosmani
1370
200k
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
jcasabona
32
2.3k
Transcript
BRANDING AT SCALE Will Miner | @wgminer Director of UX,
2U
2U partners with top-tier universities to create the world’s best
online degree programs
INSTRUCTORS ADMISSIONS ACCREDITATION BRANDING MARKETING SUPPORT PRODUCTION TECHNOLOGY
UNIVERSITY BRAND CREATIVE TECH
None
None
None
None
None
AND WE KEPT GROWING...
Where do the assets go? Different versions!? MORE!!! customization Git
!= graphic designers Poor documentation
2017 2014
HOW DO WE DO IT?
None
1. BE STRICT
None
None
None
None
2. BE FLEXIBLE
None
None
None
3. USE WHITELABEL
None
None
None
None
...AND THAT’S IT!
BRANDING AT SCALE Will Miner Director of UX, 2U