Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Branding at Scale

Will Miner
March 30, 2017
Design
1
230

Branding at Scale

A talk I gave at the March Design Systems Coalition meetup

Will Miner

March 30, 2017
Tweet

Other Decks in Design

See All in Design
Cards | Storyboards
giofortuna_story
0
130
241214_StackNagoya_プレイングマネージャーのプレイングの時間の使い方
kiyoshifuwa
0
230
How to go from research data to insights?
mastervicedesign
0
250
線で考える画面構成
natsuume
1
820
一人ひとりのポテンシャルを活かしたナレッジマネジメントとは？
atsushihomma
1
380
実践ゼロから作らないデザインシステム SaaS × デザインシステム × プロダクトデザイン / Efficient Design System for SaaS—no need to start from scratch.
kaminashi
2
1.3k
【Adobe MAX Japan 2025】上手にFireflyにお願いしてウェブデザイン案を出すぞ！
cremacrema
7
5.1k
エンタメ業界からDX領域に飛び込んだデザイナーが今立ち向かっている壁とは / applibot-dx-designer
cyberagentdevelopers
PRO
1
230
(第１回) アーキテクト・テックリード育成講座
masakaya
0
210
共通認識のためのユーザビリティテスト by AIエージェント - Accelerating Value Delivery
gakuoya
1
490
“使いやすい”が生産性を変える！業務を効率化するためのUX/UI設計ポイント
ncdc
1
230
LLMによるRAG評価用合成テストデータの生成
licux
6
840

Featured

See All Featured
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
eileencodes
135
33k
Creating an realtime collaboration tool: Agile Flush - .NET Oxford
marcduiker
29
2k
Learning to Love Humans: Emotional Interface Design
aarron
273
40k
Building Flexible Design Systems
yeseniaperezcruz
328
38k
Speed Design
sergeychernyshev
28
870
Faster Mobile Websites
deanohume
306
31k
How To Stay Up To Date on Web Technology
chriscoyier
790
250k
Measuring & Analyzing Core Web Vitals
bluesmoon
6
360
Keith and Marios Guide to Fast Websites
keithpitt
411
22k
4 Signs Your Business is Dying
shpigford
183
22k
Sharpening the Axe: The Primacy of Toolmaking
bcantrill
40
2.1k
Chrome DevTools: State of the Union 2024 - Debugging React & Beyond
addyosmani
4
490

Transcript

  1. BRANDING AT SCALE Will Miner | @wgminer Director of UX,

    2U

  2. 2U partners with top-tier universities to create the world’s best

    online degree programs

  3. INSTRUCTORS ADMISSIONS ACCREDITATION BRANDING MARKETING SUPPORT PRODUCTION TECHNOLOGY

  4. UNIVERSITY BRAND CREATIVE TECH

  5. None
  6. None
  7. None
  8. None
  9. None

  10. AND WE KEPT GROWING...

  11. Where do the assets go? Different versions!? MORE!!! customization Git

    != graphic designers Poor documentation

  12. 2017 2014

  13. HOW DO WE DO IT?

  14. None

  15. 1. BE STRICT

  16. None
  17. None
  18. None
  19. None

  20. 2. BE FLEXIBLE

  21. None
  22. None
  23. None

  24. 3. USE WHITELABEL

  25. None
  26. None
  27. None
  28. None

  29. ...AND THAT’S IT!

  30. BRANDING AT SCALE Will Miner Director of UX, 2U