How To Price Your Product for Profitability | Kenn Kelly

Transcript

1. BECOMING PROFITABLE @kennkelly @kenn_kelly neversettle.it
2. COUNT THE COST @kennkelly @kenn_kelly neversettle.it
3. SHIPPING @kennkelly @kenn_kelly
4. RETURNS @kennkelly @kenn_kelly
5. TIME @kennkelly @kenn_kelly
6. @kennkelly @kenn_kelly
7. Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation.” ~ Peter Drucker @kennkelly @kenn_kelly
8. Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation.” ~ Peter Drucker @kennkelly @kenn_kelly
9. @kennkelly @kenn_kelly
10. @kennkelly @kenn_kelly
11. WHY THIS MATTERS @kennkelly @kenn_kelly
12. WHY THIS MATTERS ALEXA RANK Market Share % Total Revenue Avg $Rev/Site 1-10K 1% 34% $12,070,000 @kennkelly @kenn_kelly
13. WHY THIS MATTERS ALEXA RANK Market Share % Total Revenue Avg $Rev/Site 1-10K 1% 34% $12,070,000 10K-500K 51% 63% $3,195,000 @kennkelly @kenn_kelly
14. WHY THIS MATTERS ALEXA RANK Market Share % Total Revenue Avg $Rev/Site 1-10K 1% 34% $12,070,000 10K-500K 51% 63% $3,195,000 500K-1M 48% 3% $21,000 @kennkelly @kenn_kelly
15. There are over 12 million eCommerce stores. Yet ONLY 650K are selling more than $1K annually! @kennkelly @kenn_kelly
16. THE FUTURE OF RETAIL @kennkelly @kenn_kelly @kennkelly @kenn_kelly
17. RETAIL @kennkelly @kenn_kelly
18. RETAIL @kennkelly @kenn_kelly
19. RETAIL @kennkelly @kenn_kelly
20. RETAIL @kennkelly @kenn_kelly
21. @kennkelly @kenn_kelly
22. WHEN? @kennkelly @kenn_kelly
23. PRE-INNOVATION @kennkelly @kenn_kelly
24. LONG TERM THINKING @kennkelly @kenn_kelly
25. DURING INNOVATION @kennkelly @kenn_kelly
26. SET IT AND FORGET IT! @kennkelly @kenn_kelly
27. The paradox of choice: TOO MANY GOOD OPTIONS? @kennkelly @kenn_kelly
28. POST INNOVATION @kennkelly @kenn_kelly
29. MOBILE DESIGN & DISTILLATION @kennkelly @kenn_kelly
30. @kennkelly @kenn_kelly
31. @kennkelly @kenn_kelly
32. @kennkelly @kenn_kelly
33. A/B PRICE TESTING @kennkelly @kenn_kelly
34. A/B PRICING CRITICS @kennkelly @kenn_kelly
35. CUSTOMER ENGAGEMENT @kennkelly @kenn_kelly
36. ORGANIZATION @kennkelly @kenn_kelly
37. @kennkelly @kenn_kelly
38. @kennkelly @kenn_kelly
39. @kennkelly @kenn_kelly
40. PRICE A $87 PRICE B $137 @kennkelly @kenn_kelly @kennkelly @kenn_kelly
41. PRICE A $87 VIEWS 1,726 PRICE B $137 VIEWS 1,817 @kennkelly @kenn_kelly
42. PRICE A $87 VIEWS 1,726 CART 107 PRICE B $137 VIEWS 1,817 CART 73 @kennkelly @kenn_kelly
43. PRICE A $87 VIEWS 1,726 CART 107 CHECKOUT 56 PRICE B $137 VIEWS 1,817 CART 73 CHECKOUT 35 @kennkelly @kenn_kelly
44. PRICE A $87 VIEWS 1,726 CART 107 CHECKOUT 56 PURCHASE 41 PRICE B $137 VIEWS 1,817 CART 73 CHECKOUT 35 PURCHASE 29 @kennkelly @kenn_kelly
45. PRICE A $87 VIEWS 1,726 CART 107 CHECKOUT 56 PURCHASE 41 REVENUE $3.6K PRICE B $137 VIEWS 1,817 CART 73 CHECKOUT 35 PURCHASE 29 REVENUE $4.1K
46. PSYCHOLOGY OF PRICING @kennkelly @kenn_kelly
47. REVENUE PROFIT @kennkelly @kenn_kelly
48. PROFIT > REVENUE @kennkelly @kenn_kelly
49. “...marketing and innovation.” @kennkelly @kenn_kelly
50. @kennkelly @kenn_kelly neversettle.it FREE RESOURCES NEVERSETTLE.IT/RESOURCES