Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
How To Price Your Product for Profitability | K...
Search
WooConf
October 20, 2017
Business
0
72
How To Price Your Product for Profitability | Kenn Kelly
WooConf
October 20, 2017
Tweet
Share
More Decks by WooConf
See All by WooConf
Weaving CRO and Agile methodologies: A Big Brand Case Study | Laura Nelson
wooconf
0
410
Open eCommerce | Beka Rice
wooconf
2
390
Enterprise ecommerce with WooCommerce at the centre of your architecture | David Lockie
wooconf
0
460
Paid Search and eCommerce | Elizabeth Marsten
wooconf
0
86
Moving from Etsy to WooCommerce | Jeff Daigle
wooconf
1
90
Scaling WooCommerce for international sales | Jimmy Rosén & Richard Sweeney
wooconf
0
810
WooCommerce Speed Demon | Zach Stepek
wooconf
1
400
Using the Woo API for Data Visualization with JavaScript | Zac Gordon
wooconf
0
140
Test Everything, or just set money on fire | Brian Richards
wooconf
0
91
Other Decks in Business
See All in Business
freee Movement Deck
freee
0
120
VISASQ: ABOUT US
eikohashiba
15
480k
TSUIDE_採用ピッチ資料
tsuide
0
150
ACES_エンジニア向け採用資料.pdf
aces
0
330
Pleap Inc. Corporate deck for Recruit
medimo
PRO
0
700
SHIFT ASIA 会社説明資料 V2.1
shiftasiarec
0
160
株式会社AbemaTV 会社説明資料
abematv
2
990
スマートキャンプ株式会社 会社紹介資料 / companydeck
smartcamp
18
650k
RAKSUL Introduction / English Ver.
raksulrecruiting
0
360
見積りと提案の力を競う見積りソン/ an estimation-thon to compete on the quality of estimates and proposals
bpstudy
0
130
2025.02_中途採用資料.pdf
superstudio
PRO
0
63k
Srush Company Deck
tomomifuruya
0
4k
Featured
See All Featured
Become a Pro
speakerdeck
PRO
26
5.1k
個人開発の失敗を避けるイケてる考え方 / tips for indie hackers
panda_program
100
18k
BBQ
matthewcrist
87
9.5k
Building a Modern Day E-commerce SEO Strategy
aleyda
38
7.1k
The Art of Programming - Codeland 2020
erikaheidi
53
13k
Faster Mobile Websites
deanohume
306
31k
Improving Core Web Vitals using Speculation Rules API
sergeychernyshev
9
440
[RailsConf 2023 Opening Keynote] The Magic of Rails
eileencodes
28
9.3k
XXLCSS - How to scale CSS and keep your sanity
sugarenia
248
1.3M
Let's Do A Bunch of Simple Stuff to Make Websites Faster
chriscoyier
507
140k
Typedesign – Prime Four
hannesfritz
40
2.5k
10 Git Anti Patterns You Should be Aware of
lemiorhan
PRO
656
59k
Transcript
BECOMING PROFITABLE @kennkelly @kenn_kelly neversettle.it
COUNT THE COST @kennkelly @kenn_kelly neversettle.it
SHIPPING @kennkelly @kenn_kelly
RETURNS @kennkelly @kenn_kelly
TIME @kennkelly @kenn_kelly
@kennkelly @kenn_kelly
Because the purpose of business is to create a customer,
the business enterprise has two–and only two–basic functions: marketing and innovation.” ~ Peter Drucker @kennkelly @kenn_kelly
Because the purpose of business is to create a customer,
the business enterprise has two–and only two–basic functions: marketing and innovation.” ~ Peter Drucker @kennkelly @kenn_kelly
@kennkelly @kenn_kelly
@kennkelly @kenn_kelly
WHY THIS MATTERS @kennkelly @kenn_kelly
WHY THIS MATTERS ALEXA RANK Market Share % Total Revenue
Avg $Rev/Site 1-10K 1% 34% $12,070,000 @kennkelly @kenn_kelly
WHY THIS MATTERS ALEXA RANK Market Share % Total Revenue
Avg $Rev/Site 1-10K 1% 34% $12,070,000 10K-500K 51% 63% $3,195,000 @kennkelly @kenn_kelly
WHY THIS MATTERS ALEXA RANK Market Share % Total Revenue
Avg $Rev/Site 1-10K 1% 34% $12,070,000 10K-500K 51% 63% $3,195,000 500K-1M 48% 3% $21,000 @kennkelly @kenn_kelly
There are over 12 million eCommerce stores. Yet ONLY 650K
are selling more than $1K annually! @kennkelly @kenn_kelly
THE FUTURE OF RETAIL @kennkelly @kenn_kelly @kennkelly @kenn_kelly
RETAIL @kennkelly @kenn_kelly
RETAIL @kennkelly @kenn_kelly
RETAIL @kennkelly @kenn_kelly
RETAIL @kennkelly @kenn_kelly
@kennkelly @kenn_kelly
WHEN? @kennkelly @kenn_kelly
PRE-INNOVATION @kennkelly @kenn_kelly
LONG TERM THINKING @kennkelly @kenn_kelly
DURING INNOVATION @kennkelly @kenn_kelly
SET IT AND FORGET IT! @kennkelly @kenn_kelly
The paradox of choice: TOO MANY GOOD OPTIONS? @kennkelly @kenn_kelly
POST INNOVATION @kennkelly @kenn_kelly
MOBILE DESIGN & DISTILLATION @kennkelly @kenn_kelly
@kennkelly @kenn_kelly
@kennkelly @kenn_kelly
@kennkelly @kenn_kelly
A/B PRICE TESTING @kennkelly @kenn_kelly
A/B PRICING CRITICS @kennkelly @kenn_kelly
CUSTOMER ENGAGEMENT @kennkelly @kenn_kelly
ORGANIZATION @kennkelly @kenn_kelly
@kennkelly @kenn_kelly
@kennkelly @kenn_kelly
@kennkelly @kenn_kelly
PRICE A $87 PRICE B $137 @kennkelly @kenn_kelly @kennkelly @kenn_kelly
PRICE A $87 VIEWS 1,726 PRICE B $137 VIEWS 1,817
@kennkelly @kenn_kelly
PRICE A $87 VIEWS 1,726 CART 107 PRICE B $137
VIEWS 1,817 CART 73 @kennkelly @kenn_kelly
PRICE A $87 VIEWS 1,726 CART 107 CHECKOUT 56 PRICE
B $137 VIEWS 1,817 CART 73 CHECKOUT 35 @kennkelly @kenn_kelly
PRICE A $87 VIEWS 1,726 CART 107 CHECKOUT 56 PURCHASE
41 PRICE B $137 VIEWS 1,817 CART 73 CHECKOUT 35 PURCHASE 29 @kennkelly @kenn_kelly
PRICE A $87 VIEWS 1,726 CART 107 CHECKOUT 56 PURCHASE
41 REVENUE $3.6K PRICE B $137 VIEWS 1,817 CART 73 CHECKOUT 35 PURCHASE 29 REVENUE $4.1K
PSYCHOLOGY OF PRICING @kennkelly @kenn_kelly
REVENUE PROFIT @kennkelly @kenn_kelly
PROFIT > REVENUE @kennkelly @kenn_kelly
“...marketing and innovation.” @kennkelly @kenn_kelly
@kennkelly @kenn_kelly neversettle.it FREE RESOURCES NEVERSETTLE.IT/RESOURCES