Enterprise ecommerce with WooCommerce at the centre of your architecture | David Lockie

Transcript

1. Enterprise ecommerce with at the center PEI Media - a case study by Pragmatic
2. Introduction Once upon a time in London
3. Introduction - client profile PEI Media is an international financial media group that produces editorial, data, event and advertising products for alternative asset classes within the private equity market. @pragmaticweb / pragmatic.agency / d@pragmatic.agency
4. Introduction - client profile PEI Media is an international financial media group that produces editorial, data, event and advertising products for alternative asset classes within the private equity market. @pragmaticweb / pragmatic.agency / d@pragmatic.agency
5. Introduction - client profile PEI Media is an international financial media group that produces editorial, data, event and advertising products for alternative asset classes within the private equity market. @pragmaticweb / pragmatic.agency / d@pragmatic.agency
6. Introduction - Programme Purpose "Transform the PEI Media business to deliver significant growth from premium products based on a modern flexible technology platform" @pragmaticweb pragmatic.agency d@pragmatic.agency
7. Introduction - Programme Purpose "Transform the PEI Media business to deliver significant growth from premium products based on a modern flexible technology platform" @pragmaticweb pragmatic.agency d@pragmatic.agency
8. Introduction - Programme Purpose "Transform the PEI Media business to deliver significant growth from premium products based on a modern flexible technology platform" @pragmaticweb pragmatic.agency d@pragmatic.agency
9. Introduction - Programme Purpose "Transform the PEI Media business to deliver significant growth from premium products based on a modern flexible technology platform" @pragmaticweb pragmatic.agency d@pragmatic.agency
10. Introduction - Programme Purpose "Transform the PEI Media business to deliver significant growth from premium products based on a modern flexible technology platform" @pragmaticweb pragmatic.agency d@pragmatic.agency
11. Why Pragmatic? @pragmaticweb pragmatic.agency d@pragmatic.agency
12. Why Pragmatic? Trusted partner for many years @pragmaticweb / pragmatic.agency / d@pragmatic.agency
13. Why Pragmatic? WordPress @pragmaticweb / pragmatic.agency / d@pragmatic.agency
14. Why Pragmatic? Shared vision @pragmaticweb / pragmatic.agency / d@pragmatic.agency
15. Why Pragmatic? Capability + Capacity + Culture @pragmaticweb / pragmatic.agency / d@pragmatic.agency
16. Why Pragmatic? Bias for action @pragmaticweb / pragmatic.agency / d@pragmatic.agency
17. Why WordPress? @pragmaticweb pragmatic.agency d@pragmatic.agency
18. Why WordPress? Great for content publishing @pragmaticweb / pragmatic.agency / d@pragmatic.agency
19. Why Pragmatic? Good score on RFP @pragmaticweb / pragmatic.agency / d@pragmatic.agency
20. Why WordPress? Loved Visual Composer’s flexibility @pragmaticweb / pragmatic.agency / d@pragmatic.agency
21. Why WordPress? @pragmaticweb / pragmatic.agency / d@pragmatic.agency Off-the-shelf theming created early trust and alignment
22. Why WooCommerce? @pragmaticweb pragmatic.agency d@pragmatic.agency
23. Why WooCommerce? @pragmaticweb / pragmatic.agency / d@pragmatic.agency Streamlined checkout experience
24. Why WooCommerce? @pragmaticweb / pragmatic.agency / d@pragmatic.agency Centralised content management alongside editorial
25. Supports multiple product types Why WooCommerce? @pragmaticweb / pragmatic.agency / d@pragmatic.agency
26. Integratable and extendable Why WooCommerce? @pragmaticweb / pragmatic.agency / d@pragmatic.agency
27. Technical design @pragmaticweb pragmatic.agency d@pragmatic.agency
28. Webpage http://
29. Webpage http:// Data Architecture Experience
30. “Intuitive and easy interfaces to ease adoption for editorial teams to manage content production and presentation themselves, with no technical input required“ WordPress
31. Webpage http:// Data Architecture Experience
32. Webpage http:// Data Architecture Experience
33. “Integrate ecommerce content with editorial and other web content” WooCommerce CRM
34. Webpage http:// Data Architecture Experience
35. Webpage http:// Data Architecture Experience IDAM
36. Screenshot without paywall Identity & Access Management “New identity & access models including...”
37. “...password-less authentication, progressive data capture and metered access for audience development” Passwordless Access CRM
38. Webpage http:// Data Architecture Experience IDAM
39. Webpage http:// Data Architecture Experience IDAM Search Result
40. “Supports SEO/SEM and social best practice” SEO Webpage http://
41. Webpage http:// Data Architecture Experience IDAM Search Result
42. Webpage http:// Data Architecture Experience IDAM Search Result R&A Database Elastic Search
43. “A new website, with enriched presentation of content combining articles & tabulated data” Enhanced web page R&A Database
44. Webpage http:// Data Architecture Experience IDAM Search Result R&A Database Elastic Search
45. Webpage http:// Data Architecture Experience IDAM Search Result R&A Database Elastic Search CRM
46. “Improve conversion rates through shorter checkout journey and a better customer experience” WooCommerce checkout CRM
47. “Increased productivity of customer service and sales team” Updated entitlement CRM
48. Webpage http:// Data Architecture Experience IDAM Search Result R&A Database Elastic Search CRM
49. Webpage http:// Data Architecture Experience IDAM Search Result R&A Database Elastic Search CRM Tag Manager Business Intelligence Google Analytics
50. Screenshot without paywall “Improve sales through marketing automation” “Create propensity models from e-sales and continuously improve acquisition and retention efforts” GTM datalayer CRM Google Analytics
51. Webpage http:// Data Architecture Experience IDAM Search Result R&A Database Elastic Search CRM Tag Manager Business Intelligence Google Analytics
52. Webpage http:// Tag Manager Business Intelligence CRM Google Analytics EMS R&A Database Elastic Search Data Architecture Experience IDAM Search Result Newsletter
53. “Drive audience engagement, sessions, session times, pageviews & repeat visits” “Enriched, contextual tagging of content and data” “New personalised customer experience” Personalisation CRM Google Analytics Tag Manager Business Intelligence
54. Webpage http:// Tag Manager Business Intelligence CRM Google Analytics EMS R&A Database Elastic Search Data Architecture Experience IDAM Search Result Newsletter
55. Operational design @pragmaticweb pragmatic.agency d@pragmatic.agency
56. Operational design Agile / Scrum PEI & Pragmatic
57. Operational design Building trust Agile / Scrum PEI & Pragmatic
58. Operational design Agile / Scrum Re-skilling & Re-rolling PEI & Pragmatic Building trust
59. Operational design WoW with stakeholders Agile / Scrum Re-skilling & Re-rolling PEI & Pragmatic Building trust
60. Operational design WoW with stakeholders Agile / Scrum Delivery Re-skilling & Re-rolling PEI & Pragmatic Building trust
61. Example programme status report @pragmaticweb pragmatic.agency d@pragmatic.agency
62. “The project to be delivered in iterative phases – following Agile methodologies” Operational design
70. Results @pragmaticweb pragmatic.agency d@pragmatic.agency
71. “It’s remarkable to think how far we’ve come as a business in less than a year” “I’ve seen similar projects take twice as long and cost four times as much” Results • PEI now has a team of Agile-trained product managers, subject matter experts • The business product now has representation at the highest level • Increased organisational confidence with digital • Improved IP protection through passwordless • Editors and journalists are happier and more empowered • Now remediation is well underway, eyes are turning towards achieving the vision ahead
72. @pragmaticweb pragmatic.agency d@pragmatic.agency Results - Migration status Live Testing To start SI PEI
73. @pragmaticweb pragmatic.agency d@pragmatic.agency Results - Migration status Live Testing To start PERE PDI II PFM
74. @pragmaticweb pragmatic.agency d@pragmatic.agency Results - Migration status Live Testing To start REC AGRI
75. Total traffic UP 23% UP 27% Results - Quantitative - SI.com Organic traffic
76. Mobile traffic UP 40% Results - Quantitative - PEI.com Organic traffic UP 20%
77. • Don't underestimate how quickly the commercial runway ends. • Importance of having client-side expertise and trusted voices • Understand your stakeholders • The transitions and gaps are the toughest parts • Invest in the relationships • T-shirt sizing works Results - Lessons learned • The real power of tools: JIRA, Confluence, Bitbucket, Slack, Jenkins • The sheer betterness of Agile • Sometimes you have to trust your team to deliver. • Off-the-shelf themes and visual composer: haters gonna hate but we've seen great success.
78. Q&A Pragmatic Team at WordCamp EU, Paris I’d love to hear your questions! @pragmaticweb / pragmatic.agency / d@pragmatic.agency
79. @pragmaticweb / pragmatic.agency / d@pragmatic.agency