Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Moving from Etsy to WooCommerce | Jeff Daigle
Search
WooConf
October 20, 2017
Programming
1
100
Moving from Etsy to WooCommerce | Jeff Daigle
WooConf
October 20, 2017
Tweet
Share
More Decks by WooConf
See All by WooConf
Weaving CRO and Agile methodologies: A Big Brand Case Study | Laura Nelson
wooconf
0
430
Open eCommerce | Beka Rice
wooconf
2
420
Enterprise ecommerce with WooCommerce at the centre of your architecture | David Lockie
wooconf
0
540
Paid Search and eCommerce | Elizabeth Marsten
wooconf
0
100
How To Price Your Product for Profitability | Kenn Kelly
wooconf
0
84
Scaling WooCommerce for international sales | Jimmy Rosén & Richard Sweeney
wooconf
0
840
WooCommerce Speed Demon | Zach Stepek
wooconf
1
420
Using the Woo API for Data Visualization with JavaScript | Zac Gordon
wooconf
0
160
Test Everything, or just set money on fire | Brian Richards
wooconf
0
110
Other Decks in Programming
See All in Programming
セキュリティマネジャー廃止とクラウドネイティブ型サンドボックス活用
kazumura
1
180
エンジニア向け採用ピッチ資料
inusan
0
120
DroidKnights 2025 - 다양한 스크롤 뷰에서의 영상 재생
gaeun5744
3
290
AWS CDKの推しポイント 〜CloudFormationと比較してみた〜
akihisaikeda
3
280
ktr0731/go-mcpでMCPサーバー作ってみた
takak2166
0
170
来たるべき 8.0 に備えて React 19 新機能と React Router 固有機能の取捨選択とすり合わせを考える
oukayuka
2
780
WindowInsetsだってテストしたい
ryunen344
1
180
プロダクト開発でも使おう 関数のオーバーロード
yoiwamoto
0
150
KotlinConf 2025 現地参加の土産話
n_takehata
0
100
業務自動化をJavaとSeleniumとAWS Lambdaで実現した方法
greenflagproject
1
120
2度もゼロから書き直して、やっとブラウザでぬるぬる動くAIに辿り着いた話
tomoino
0
160
GraphRAGの仕組みまるわかり
tosuri13
7
410
Featured
See All Featured
The World Runs on Bad Software
bkeepers
PRO
68
11k
Become a Pro
speakerdeck
PRO
28
5.4k
Helping Users Find Their Own Way: Creating Modern Search Experiences
danielanewman
29
2.7k
Practical Orchestrator
shlominoach
188
11k
Rails Girls Zürich Keynote
gr2m
94
14k
How GitHub (no longer) Works
holman
314
140k
jQuery: Nuts, Bolts and Bling
dougneiner
63
7.8k
Raft: Consensus for Rubyists
vanstee
140
7k
How to Ace a Technical Interview
jacobian
276
23k
Docker and Python
trallard
44
3.4k
JavaScript: Past, Present, and Future - NDC Porto 2020
reverentgeek
48
5.4k
Faster Mobile Websites
deanohume
307
31k
Transcript
2017 Moving from Etsy to WooCommerce Jeff Daigle, Denver Business
Design Consulting 20 October 2017
2017 Why?
2017 Why? How?
2017 Why? How? Then What?
2017 Why?
2017
2017 32 million unique visitors/month $2.4 Billion gross annual merchandise
sales 1.8 million active sellers 30.6 million active buyers https://expandedramblings.com/index.php/etsy-statistics/
2017
2017 67% Women 69% No Children 50% Ages 18-34 48%
Earn < $60k http://www.socialmediadd.com/etsy-marketing-infographic_a/345.htm
2017
2017 Estimated Average Selling Price of $30
2017
2017
2017 20¢ Listing Fee 3.5% Transaction Fee 3% + 25¢
Payment Processing Fee
2017
2017
2017
2017 “Where’d you get that cool hat?”
2017 “Where’d you get that cool hat?” “Oh, I got
it from Etsy.”
2017
2017
2017
2017
2017
2017
2017
2017 How?
2017
2017
2017 Etsy API REST API
2017 Etsy API REST API http://omniwp.com/apps/woocommerce-etsy-importer/
2017
2017
2017
2017
2017
2017 Etsy API REST API
2017 Listing
2017 Listing “Variation” “Variation” “Variation”
2017 Listing “Variation” “Variation” “Variation” Listing
2017 Listing “Variation” “Variation” “Variation” Listing Offering
2017 Listing “Variation” “Variation” “Variation” Listing Offering V1a V2a V1b
V2b
2017 Listing “Variation” “Variation” “Variation” Listing Offering P4 P2 P1
P3 V1a V2a V1b V2b
2017 Listing Offering P4 P2 P1 P3 V1a V2a V1b
V2b Product VP4 VP2 VP1 VP3 PA1a PA2a PA1b PA2b
2017 Listing Offering P4 P2 P1 P3 V1a V2a V1b
V2b Product
2017 Etsy API REST API Etsy API REST API ?
2017 Listing Offering P4 P2 P1 P3 V1a V2a V1b
V2b Product VP4 VP2 VP1 VP3 PA1 PA3 PA3 PA2
2017 Then What?
2017
2017 20¢ Listing Fee 3.5% Transaction Fee 3% + 25¢
Payment Processing Fee
2017 Market Segmentation
2017 Market Segmentation Product Ladder
2017
2017
2017
2017
2017
2017
2017
2017
2017 Happily Ever After…?
2017 Happily Ever After…?
2017 Thanks. Questions? @dbdcllc https://dbdc.us/wooconf2017