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Moving from Etsy to WooCommerce | Jeff Daigle
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WooConf
October 20, 2017
Programming
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Moving from Etsy to WooCommerce | Jeff Daigle
WooConf
October 20, 2017
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Transcript
2017 Moving from Etsy to WooCommerce Jeff Daigle, Denver Business
Design Consulting 20 October 2017
2017 Why?
2017 Why? How?
2017 Why? How? Then What?
2017 Why?
2017
2017 32 million unique visitors/month $2.4 Billion gross annual merchandise
sales 1.8 million active sellers 30.6 million active buyers https://expandedramblings.com/index.php/etsy-statistics/
2017
2017 67% Women 69% No Children 50% Ages 18-34 48%
Earn < $60k http://www.socialmediadd.com/etsy-marketing-infographic_a/345.htm
2017
2017 Estimated Average Selling Price of $30
2017
2017
2017 20¢ Listing Fee 3.5% Transaction Fee 3% + 25¢
Payment Processing Fee
2017
2017
2017
2017 “Where’d you get that cool hat?”
2017 “Where’d you get that cool hat?” “Oh, I got
it from Etsy.”
2017
2017
2017
2017
2017
2017
2017
2017 How?
2017
2017
2017 Etsy API REST API
2017 Etsy API REST API http://omniwp.com/apps/woocommerce-etsy-importer/
2017
2017
2017
2017
2017
2017 Etsy API REST API
2017 Listing
2017 Listing “Variation” “Variation” “Variation”
2017 Listing “Variation” “Variation” “Variation” Listing
2017 Listing “Variation” “Variation” “Variation” Listing Offering
2017 Listing “Variation” “Variation” “Variation” Listing Offering V1a V2a V1b
V2b
2017 Listing “Variation” “Variation” “Variation” Listing Offering P4 P2 P1
P3 V1a V2a V1b V2b
2017 Listing Offering P4 P2 P1 P3 V1a V2a V1b
V2b Product VP4 VP2 VP1 VP3 PA1a PA2a PA1b PA2b
2017 Listing Offering P4 P2 P1 P3 V1a V2a V1b
V2b Product
2017 Etsy API REST API Etsy API REST API ?
2017 Listing Offering P4 P2 P1 P3 V1a V2a V1b
V2b Product VP4 VP2 VP1 VP3 PA1 PA3 PA3 PA2
2017 Then What?
2017
2017 20¢ Listing Fee 3.5% Transaction Fee 3% + 25¢
Payment Processing Fee
2017 Market Segmentation
2017 Market Segmentation Product Ladder
2017
2017
2017
2017
2017
2017
2017
2017
2017 Happily Ever After…?
2017 Happily Ever After…?
2017 Thanks. Questions? @dbdcllc https://dbdc.us/wooconf2017