SEO___ASO_BENELUX_2024.pdf

Transcript

1. SEO en ASO: Twee Krachten, Eén Doel app growth agency wuzzon.com 2024
2. Brigitta Schlumpf Co founder & CEO WUZZON Brigitta@wuzzon.com app growth agency wuzzon.com 2024 David den Besten Digital Marketing Consultant Hi. Nice to meet you!
3. Over Wuzzon wuzzon.com 2024 “Our Mission is catching smiles; scaling apps is how” Technologie partners Clients App Store Optimization Performance Marketing App Growth Stack Creative Services Strategic App Growth Consultancy
4. De App economy is booming… wuzzon.com 2024 app growth agency Gemiddeld spendeert de Nederlander 5,5 uur per dag op de mobiele telefoon! Wereldwijd worden er elke minuut 489.000 apps gedownload Meerderheid van de schermtijd gaat naar social en gaming apps Elke maand worden er 100.000 nieuwe apps gelanceerd
5. wuzzon.com 2024 app growth agency 23% meer aankopen in mobiele apps (in vergelijking met mobiele browsers).
6. wuzzon.com 2023 Wat is ASO?
7. ASO MEMES - @BRIGITTA wuzzon.com 2024 app growth agency
8. wuzzon.com 2024 app growth agency "Het voortdurend aanpassen en testen van elementen in de App Store, waarbij het effect van deze veranderingen wordt geanalyseerd... De belangrijkste doelen zijn doorgaans het vergroten van de zichtbaarheid van de app en het genereren van meer downloads." Wat is ASO ?
9. wuzzon.com 2024 app growth agency Elementen Meta data • App-titel • App-ondertitel / Korte beschrijving • App-beschrijving • Keywords Visuele elementen • App-icoon • Screenshots en video's Andere factoren: • Ratings & reviews • Gebruikersbetrokkenheid • Updates • Lokalisatie: vertaling van metadata
10. wuzzon.com 2024 app growth agency ASO -effect
11. wuzzon.com 2023 De verschillen SEO & ASO
12. wuzzon.com 2024 app growth agency SEO versus ASO
13. wuzzon.com 2024 app growth agency SEO vs. ASO De verschillen Kenmerk SEO Doelgroep Optimalisatie plek Zoekmachines Ranking factoren Conversie • Zoekmachine gebruikers • Website • Google, Bing, etc. • Relevante content, backlinks, technische structuur • Website bezoeken, leads, sales SEO • Gebruikers App store • App-pagina in app store • Google Play, App Store, etc. • Keywords, app-titel, beschrijving, screenshots, reviews, #aantal downloads • App-downloads, in app registraties en, in-app aankopen
14. wuzzon.com 2023 De kracht van ASO
15. wuzzon.com 2024 app growth agency Waarom ASO ? 2 3 Verhogen van de App Visibility. Gemiddeld 15% hoger install rate (& overal conversie ratio). 1 Cost-Effective Marketing eerste contact punt
16. App Store Optimalisatie wuzzon.com 2024 app growth agency Hoe deze te beïnvloeden? voorbeeld KPI’s • ASO score • App Power • Installs per keywords / aantal keywords • Ranking categorie /keyword • Conversie ratio • Reviews & ratings
17. wuzzon.com 2024 app growth agency App Store Optimization: ASO Score vs App Power score ASO Score ❖ Hoe goed de “productpagina” van je app is geoptimaliseerd zodat gebruikers deze kunnen vinden App Power ❖ Hoe sterk de aanwezigheid van je app is binnen de categorie in de app store.
18. wuzzon.com 2024 app growth agency Voorbeeld: A/B testing Booking.com app Experiment met het eerste screenshot Android
19. wuzzon.com 2024 app growth agency App Store Optimization: Custom Product Pages (CPP) & Custom Store Listings (CSL)
20. wuzzon.com 2024 app growth agency Custom Store Listings (CSL) Waarom? • Gericht bereik: Presenteer app functies die alleen relevant zijn voor specifiek regios/ of doelgroepen • Terugwinnen van gebruiker: Activeer inactieve gebruikers opnieuw met updates of gerichte content. • Campagne Focus: Maak aangepaste app-pagina's met unieke links voor specifieke advertentiecampagnes. • Keywords Focus: Maak aangepaste app-pagina's op basis van de zoekwoorden die gebruikers gebruiken.
21. wuzzon.com 2023 Hoe werkt dit in de praktijk?
22. App Store Optimization (ASO) wuzzon.com 2024 app growth agency Your app ranks higher for certain keywords on the Search Engine Results Page (the SERP). This means that your app will appear on the results page when visitors enter search queries in the app stores. You will appear in the ‘recommended app’ sections in similar apps. Did you know that about 65% of iOS app downloads and 80% of Android app downloads come from app store searches? Therefore, ASO optimization is extremely valuable and builds a strong foundation for your app. Organic growth ASO significantly enhances your app’s organic discoverability by improving its search rankings and visibility. With higher organic downloads, you reduce dependency on paid campaigns, saving marketing costs in the long run. ASO excels in organically boosting downloads and optimizing paid acquisition spending. By maximizing both strategies, it becomes essential for efficient app growth, saving valuable resources. Op naar een volwassen App Store Listing Vóór Na Herschreven teksten (titel, beschrijving, etc.)
23. Verbeterde ranking NL-talige listings wuzzon.com 2024 app growth agency Your app ranks higher for certain keywords on the Search Engine Results Page (the SERP). This means that your app will appear on the results page when visitors enter search queries in the app stores. You will appear in the ‘recommended app’ sections in similar apps. Did you know that about 65% of iOS app downloads and 80% of Android app downloads come from app store searches? Therefore, ASO optimization is extremely valuable and builds a strong foundation for your app. Organic growth ASO significantly enhances your app’s organic discoverability by improving its search rankings and visibility. With higher organic downloads, you reduce dependency on paid campaigns, saving marketing costs in the long run. ASO excels in organically boosting downloads and optimizing paid acquisition spending. By maximizing both strategies, it becomes essential for efficient app growth, saving valuable resources. Source: AppTweak IOS Android Veranderingen doorgevoerd
24. wuzzon.com 2024 app growth agency Your app ranks higher for certain keywords on the Search Engine Results Page (the SERP). This means that your app will appear on the results page when visitors enter search queries in the app stores. You will appear in the ‘recommended app’ sections in similar apps. Did you know that about 65% of iOS app downloads and 80% of Android app downloads come from app store searches? Therefore, ASO optimization is extremely valuable and builds a strong foundation for your app. Organic growth ASO significantly enhances your app’s organic discoverability by improving its search rankings and visibility. With higher organic downloads, you reduce dependency on paid campaigns, saving marketing costs in the long run. ASO excels in organically boosting downloads and optimizing paid acquisition spending. By maximizing both strategies, it becomes essential for efficient app growth, saving valuable resources.
25. Over het belang van details… wuzzon.com 2024 app growth agency Your app ranks higher for certain keywords on the Search Engine Results Page (the SERP). This means that your app will appear on the results page when visitors enter search queries in the app stores. You will appear in the ‘recommended app’ sections in similar apps. Did you know that about 65% of iOS app downloads and 80% of Android app downloads come from app store searches? Therefore, ASO optimization is extremely valuable and builds a strong foundation for your app. Organic growth ASO significantly enhances your app’s organic discoverability by improving its search rankings and visibility. With higher organic downloads, you reduce dependency on paid campaigns, saving marketing costs in the long run. ASO excels in organically boosting downloads and optimizing paid acquisition spending. By maximizing both strategies, it becomes essential for efficient app growth, saving valuable resources.
26. wuzzon.com 2024 app growth agency Your app ranks higher for certain keywords on the Search Engine Results Page (the SERP). This means that your app will appear on the results page when visitors enter search queries in the app stores. You will appear in the ‘recommended app’ sections in similar apps. Did you know that about 65% of iOS app downloads and 80% of Android app downloads come from app store searches? Therefore, ASO optimization is extremely valuable and builds a strong foundation for your app. Organic growth ASO significantly enhances your app’s organic discoverability by improving its search rankings and visibility. With higher organic downloads, you reduce dependency on paid campaigns, saving marketing costs in the long run. ASO excels in organically boosting downloads and optimizing paid acquisition spending. By maximizing both strategies, it becomes essential for efficient app growth, saving valuable resources.
27. Met Custom Store Listings & Custom Product Pages wisten we de conversie naar download te verbeteren met 50% wuzzon.com 2024 app growth agency Your app ranks higher for certain keywords on the Search Engine Results Page (the SERP). This means that your app will appear on the results page when visitors enter search queries in the app stores. You will appear in the ‘recommended app’ sections in similar apps. Did you know that about 65% of iOS app downloads and 80% of Android app downloads come from app store searches? Therefore, ASO optimization is extremely valuable and builds a strong foundation for your app. Organic growth ASO significantly enhances your app’s organic discoverability by improving its search rankings and visibility. With higher organic downloads, you reduce dependency on paid campaigns, saving marketing costs in the long run. ASO excels in organically boosting downloads and optimizing paid acquisition spending. By maximizing both strategies, it becomes essential for efficient app growth, saving valuable resources. Custom Regular
28. Hoe zet je ASO intern op de kaart? wuzzon.com 2024 app growth agency Your app ranks higher for certain keywords on the Search Engine Results Page (the SERP). This means that your app will appear on the results page when visitors enter search queries in the app stores. You will appear in the ‘recommended app’ sections in similar apps. Did you know that about 65% of iOS app downloads and 80% of Android app downloads come from app store searches? Therefore, ASO optimization is extremely valuable and builds a strong foundation for your app. Organic growth ASO significantly enhances your app’s organic discoverability by improving its search rankings and visibility. With higher organic downloads, you reduce dependency on paid campaigns, saving marketing costs in the long run. ASO excels in organically boosting downloads and optimizing paid acquisition spending. By maximizing both strategies, it becomes essential for efficient app growth, saving valuable resources. Train je collega’s Meten = weten Laat je impact zien
29. wuzzon.com 2023 GRATIS ASO QUICK SCAN t.w.v. 299 euro we verloten 5 scans!
30. wuzzon.com 2023 Vragen?