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20240423_CMC_Meetup_Tokyo_サービスドミナントロジックから捉えたコミュ...

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Avatar for Aya Ozasa Aya Ozasa PRO
April 23, 2024
Business
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 20240423_CMC_Meetup_Tokyo_サービスドミナントロジックから捉えたコミュニティの価値

LT資料

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Aya Ozasa PRO

April 23, 2024

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Transcript

  1. αʔϏευϛφϯτϩδοΫ͔Βଊ͑ͨ $4ͰͷίϛϡχςΟͷՁ஋ Ұൠࣾஂ๏ਓίϛϡχςΟϚʔέςΟϯάਪਐڠձ ཧࣄ ߹ಉձࣾΧϥϑϧ খ࡫ จʢ!BZBP[Bʣ

  2. ࣗݾ঺հ Ұൠࣾஂ๏ਓίϛϡχςΟϚʔέςΟϯάਪਐڠձ ཧࣄ [email protected]ӡӦνʔϜʢ͓͔Μʣ ߹ಉձࣾΧϥϑϧ ୅ද ೔ຊ޻ۀେֶ ඇৗۈߨࢣʢϚʔέςΟϯάʣ খ࡫ จʢ͓͟͞

    ͋΍ʣ

  3. ࠓͷϚʔέςΟϯάͰμΠδͳߟ͑ํ ʮαʔϏευϛφϯτϩδοΫʯ

  4. ݹ͔͘ΒͷϚʔέςΟϯάͷߟ͑ํ͸ɺʮՁ஋ͷަ׵ʯ اۀ ސ٬ ϞϊͦΕࣗମʹՁ஋͕͋Δɺͱ͍͏ߟ͑ํ άοζʢϞϊʣ ͓ۚ Ձ஋ Ձ஋ͱ͓ۚΛަ׵

  5. αʔϏεɾυϛφϯτɾϩδοΫͷߟ͑ํ اۀ ސ٬ Ձ஋Λڞ૑ Ձ஋͸ސ٬ͱاۀ͕ҰॹʹੜΈग़͢ɺڞ૑͢Δ εΩϧ΍φϨοδ εΩϧ΍φϨοδ αʔϏε αʔϏε άοζʢϞϊʣ

    Ձ஋

  6. αʔϏεɾυϛφϯτɾϩδοΫͷߟ͑ํ اۀ ސ٬ Ձ஋Λڞ૑ αʔϏεͷՁ஋͸ɺސ٬͕ར༻ͯ͠͸͡ΊͯੜΈग़͞ΕΔ ʢWBMVFJOVTF࢖༻Ձ஋ʣ αʔϏεͷՁ஋͸ɺҟͳΔഎܠΛ࣋ͭސ٬ʹΑܾͬͯΊΒΕΔ ʢWBMVFJODPOUFYUจ຺Ձ஋ʣ اۀ͸Ձ஋Λʮఏڙʯ͢Δ͜ͱ͸Ͱ͖ͣɺ͋͘·ͰʮఏҊʯ͢Δ͚ͩ

  7. αʔϏεɾυϛφϯτɾϩδοΫͷߟ͑ํ اۀ ސ٬ Ձ஋Λڞ૑ αʔϏεͷՁ஋͸ɺސ٬͕ར༻ͯ͠͸͡ΊͯੜΈग़͞ΕΔ ʢWBMVFJOVTF࢖༻Ձ஋ʣ αʔϏεͷՁ஋͸ɺҟͳΔഎܠΛ࣋ͭސ٬ʹΑܾͬͯΊΒΕΔ ʢWBMVFJODPOUFYUจ຺Ձ஋ʣ اۀ͸Ձ஋Λʮఏڙʯ͢Δ͜ͱ͸Ͱ͖ͣɺ͋͘·ͰʮఏҊʯ͢Δ͚ͩ ͜Εͬͯཁ͢Δʹɺ

    Ձ஋͕ܾ·Δͷ͸ɺސ٬͕੡඼Λखʹͨ͠ޙͱ͍͏͜ͱ

  8. ͭ·Γ੡඼ຊདྷͷՁ஋ΛܾΊΔ্Ͱ $4ͱސ٬ͷؔ܎ੑ ͕ͱͯ΋μΠδ

  9. ίϛϡχςΟʹ͢Δ͜ͱͰଞͷՁ஋Λ௥ମݧͰ͖Δ $4ओ࠵ͷηϛφʔ $4ίϛϡχςΟ $4ͱސ٬ͷPO 企業 顧客 企業 顧客 顧客 顧客

    顧客 顧客 顧客 企業 顧客 顧客 顧客 顧客 顧客 顧客 価値の提案 ⽂脈価値の決定 価値の提案 ݸผاۀͷ จ຺Ձ஋ͷΈ اۀ͔ΒͷҰํతͳ Ձ஋ఏҊ ଞࣾͱͷՁ஋ڞ૑Λ ௥ମݧ

  10. $4͔Β֤෦໳΁ͷϑΟʔυόοΫ $4 ίϛϡχςΟ 1.1..ʹͱͬͯ • ༏ઌॱҐ͕໌֬ʹͳΔ • ͳͥඞཁͳͷ͔Λ։ൃऀʹઆ ໌Ͱ͖Δ ։ൃऀʹͱͬͯ

    • ࢓༷ʹ֬৴͕࣋ͯΔ • ٕज़ෛ࠴ΛݮΒͤΔ Ϛʔέʹͱͬͯ • ސ٬ཧղɾҭ੒ɾ૑଄ͷղ૾ ౓͕ߴ·Δ • Ϛʔέࢪࡦͷਫ਼౓্͕͕Δ ܦӦʹͱͬͯ • ૊৫࿈ܞ͕ڧ·Δ • ސ٬ఏڙՁ஋޲্ͷεϐʔυ ্͕͕Δ Ӧۀʹͱͬͯ • ΑΓ޿͍ۀք՝୊ΛղܾͰ͖ Δ৔Λސ٬ʹఏڙͰ͖Δ • ސ٬՝୊Λ༧Ί૝ఆͰ͖Δ ΧελϚʔαϙʔτʹͱͬͯ • ٙ໰ΛղܾͷͨΊͷίϯςϯ πΛ༧Ί༻ҙͰ͖Δ • ໰߹ΘͤରԠ޻਺ΛݮΒͤΔ ͕ࣗࣾఏҊ͢ΔՁ஋ ސ٬ͷଊ͑ΔՁ஋ اۀՁ஋ͷ޲্ʹͭͳ͕Δ