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20240423_CMC_Meetup_Tokyo_サービスドミナントロジックから捉えたコミュ...
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Aya Ozasa
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April 23, 2024
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20240423_CMC_Meetup_Tokyo_サービスドミナントロジックから捉えたコミュニティの価値
LT資料
Aya Ozasa
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April 23, 2024
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Transcript
αʔϏευϛφϯτϩδοΫ͔Βଊ͑ͨ $4ͰͷίϛϡχςΟͷՁ Ұൠࣾஂ๏ਓίϛϡχςΟϚʔέςΟϯάਪਐڠձ ཧࣄ ߹ಉձࣾΧϥϑϧ খ จʢ!BZBP[Bʣ
ࣗݾհ Ұൠࣾஂ๏ਓίϛϡχςΟϚʔέςΟϯάਪਐڠձ ཧࣄ
[email protected]
ӡӦνʔϜʢ͓͔Μʣ ߹ಉձࣾΧϥϑϧ ද ຊۀେֶ ඇৗۈߨࢣʢϚʔέςΟϯάʣ খ จʢ͓͟͞
͋ʣ
ࠓͷϚʔέςΟϯάͰμΠδͳߟ͑ํ ʮαʔϏευϛφϯτϩδοΫʯ
ݹ͔͘ΒͷϚʔέςΟϯάͷߟ͑ํɺʮՁͷަʯ اۀ ސ٬ ϞϊͦΕࣗମʹՁ͕͋Δɺͱ͍͏ߟ͑ํ άοζʢϞϊʣ ͓ۚ Ձ Ձͱ͓ۚΛަ
αʔϏεɾυϛφϯτɾϩδοΫͷߟ͑ํ اۀ ސ٬ ՁΛڞ Ձސ٬ͱاۀ͕ҰॹʹੜΈग़͢ɺڞ͢Δ εΩϧφϨοδ εΩϧφϨοδ αʔϏε αʔϏε άοζʢϞϊʣ
Ձ
αʔϏεɾυϛφϯτɾϩδοΫͷߟ͑ํ اۀ ސ٬ ՁΛڞ αʔϏεͷՁɺސ٬͕ར༻ͯ͠͡ΊͯੜΈग़͞ΕΔ ʢWBMVFJOVTF༻Ձʣ αʔϏεͷՁɺҟͳΔഎܠΛ࣋ͭސ٬ʹΑܾͬͯΊΒΕΔ ʢWBMVFJODPOUFYUจ຺Ձʣ اۀՁΛʮఏڙʯ͢Δ͜ͱͰ͖ͣɺ͋͘·ͰʮఏҊʯ͢Δ͚ͩ
αʔϏεɾυϛφϯτɾϩδοΫͷߟ͑ํ اۀ ސ٬ ՁΛڞ αʔϏεͷՁɺސ٬͕ར༻ͯ͠͡ΊͯੜΈग़͞ΕΔ ʢWBMVFJOVTF༻Ձʣ αʔϏεͷՁɺҟͳΔഎܠΛ࣋ͭސ٬ʹΑܾͬͯΊΒΕΔ ʢWBMVFJODPOUFYUจ຺Ձʣ اۀՁΛʮఏڙʯ͢Δ͜ͱͰ͖ͣɺ͋͘·ͰʮఏҊʯ͢Δ͚ͩ ͜Εͬͯཁ͢Δʹɺ
Ձ͕ܾ·Δͷɺސ٬͕Λखʹͨ͠ޙͱ͍͏͜ͱ
ͭ·ΓຊདྷͷՁΛܾΊΔ্Ͱ $4ͱސ٬ͷؔੑ ͕ͱͯμΠδ
ίϛϡχςΟʹ͢Δ͜ͱͰଞͷՁΛମݧͰ͖Δ $4ओ࠵ͷηϛφʔ $4ίϛϡχςΟ $4ͱސ٬ͷPO 企業 顧客 企業 顧客 顧客 顧客
顧客 顧客 顧客 企業 顧客 顧客 顧客 顧客 顧客 顧客 価値の提案 ⽂脈価値の決定 価値の提案 ݸผاۀͷ จ຺ՁͷΈ اۀ͔ΒͷҰํతͳ ՁఏҊ ଞࣾͱͷՁڞΛ ମݧ
$4͔Β֤෦ͷϑΟʔυόοΫ $4 ίϛϡχςΟ 1.1..ʹͱͬͯ • ༏ઌॱҐ͕໌֬ʹͳΔ • ͳͥඞཁͳͷ͔Λ։ൃऀʹઆ ໌Ͱ͖Δ ։ൃऀʹͱͬͯ
• ༷ʹ֬৴͕࣋ͯΔ • ٕज़ෛ࠴ΛݮΒͤΔ Ϛʔέʹͱͬͯ • ސ٬ཧղɾҭɾͷղ૾ ͕ߴ·Δ • Ϛʔέࢪࡦͷਫ਼্͕͕Δ ܦӦʹͱͬͯ • ৫࿈ܞ͕ڧ·Δ • ސ٬ఏڙՁ্ͷεϐʔυ ্͕͕Δ Ӧۀʹͱͬͯ • ΑΓ͍ۀք՝ΛղܾͰ͖ ΔΛސ٬ʹఏڙͰ͖Δ • ސ٬՝Λ༧ΊఆͰ͖Δ ΧελϚʔαϙʔτʹͱͬͯ • ٙΛղܾͷͨΊͷίϯςϯ πΛ༧Ί༻ҙͰ͖Δ • ߹ΘͤରԠΛݮΒͤΔ ͕ࣗࣾఏҊ͢ΔՁ ސ٬ͷଊ͑ΔՁ اۀՁͷ্ʹͭͳ͕Δ