Design Sprints

Transcript

1. Design Sprints
2. GOALS of a design sprint
3. Produce a prototype with a solution for the job to be done, based on real world information and validate it with potencial customers
4. EMPATHY
5. CREATIVITY
6. RATIONALITY
7. Symptoms that you need a DS
8. Build the wrong thing Waste of time and resources Months building before having real clients to learn from
9. Build the wrong thing Waste of time and resources Months building before having real clients to learn from
10. Build the wrong thing Waste of time and resources Months building before having real clients to learn from
11. Build the wrong thing Waste of time and resources Months building before having real clients to learn from
12. ! Understand Diverge Converge Prototype Test
13. Understand
14. Ideal
15. CUSTOMER has a lot of data from market research has a product already, with analytics has related products where to get customer data from is expert in the area, or brings one
16. What we usually have
17. CUSTOMER has little to no data bases decisions on assumptions is just starting the business and is not the expert we would want him to be
18. What we can do to help
19. COMPANY base all ideas on data point out and question assumptions gather as much real world data and expertise as possible CUSTOMER
20. Warning: If we need more than 2 days of research, we are NOT ready for a design sprint
21. How to do it?
22. Team UX/Product Lead UI Designer Developer Project Manager Client Associate* Project Manager* *optional
23. Exercises
24. Intros Idea Parking Lot Explain agenda and design sprint Pitch Practice #1 Goals and anti-goals Existing products, competitors and substitutes Facts and assumptions Problem statement (JTBD) Who-do Personas Customer interviews Journey map Daily retrospective (plus/delta) Team drinks
27. Diverge
28. GOAL
29. Mind mapping Crazy eights Silent critique Storyboard
32. CONVERGE
33. GOAL
34. Assumptions Table Identify conflicts Testing plan Final storyboard
37. PROTOTYPE
38. GOAL
39. Physical Marvel or Invision (clickable prototype) Video HTML/CSS
40. Test !
41. 5 interviews scheduled
42. Test Plan
43. While some build the prototype, the rest of the team can work on getting everything ready for the tests
44. 2 people, 1 talks Practice not asking leading questions Finish the assumptions board
45. After the Tests
46. If everything on the prototype stays and all assumptions are met, there is a high chance the tests were biased
47. After the DS
48. Create a capture document with photos
49. Things that worked all most some none
50. Things that worked all most some none most
51. Tune prototype and get to work
52. Things that worked all most some none some
53. Smaller design sprint
54. Things that worked all most some none none
55. Start over
56. TL; DR
57. Accelerate Learning
58. Design Sprints