Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Design Sprints
Search
Luís Ferreira
June 04, 2016
Technology
0
150
Design Sprints
Luís Ferreira
June 04, 2016
Tweet
Share
More Decks by Luís Ferreira
See All by Luís Ferreira
Winter is coming
zamith
0
690
SI - Module5
zamith
0
69
Continuous learning, teaching and the art of improving yourself
zamith
0
130
Crystal Clean
zamith
2
220
Clean Code
zamith
3
190
The best language I have ever learned.
zamith
3
1.6k
Testing Magic
zamith
3
1.5k
Clean Code
zamith
7
1.6k
Other Decks in Technology
See All in Technology
Classmethod AI Talks(CATs) #15 司会進行スライド(2025.02.06) / classmethod-ai-talks-aka-cats_moderator-slides_vol15_2025-02-06
shinyaa31
0
170
Culture Deck
optfit
0
330
転生CISOサバイバル・ガイド / CISO Career Transition Survival Guide
kanny
3
410
AWSでRAGを実現する上で感じた3つの大事なこと
ymae
3
1k
地方拠点で エンジニアリングマネージャーってできるの? 〜地方という制約を楽しむオーナーシップとコミュニティ作り〜
1coin
1
130
開発スピードは上がっている…品質はどうする? スピードと品質を両立させるためのプロダクト開発の進め方とは #DevSumi #DevSumiB / Agile And Quality
nihonbuson
1
1.3k
リアルタイム分析データベースで実現する SQLベースのオブザーバビリティ
mikimatsumoto
0
950
個人開発から公式機能へ: PlaywrightとRailsをつなげた3年の軌跡
yusukeiwaki
11
2.7k
7日間でハッキングをはじめる本をはじめてみませんか?_ITエンジニア本大賞2025
nomizone
2
1.4k
Platform Engineeringは自由のめまい
nwiizo
4
1.9k
Building Products in the LLM Era
ymatsuwitter
10
4.4k
自動テストの世界に、この5年間で起きたこと
autifyhq
10
7.1k
Featured
See All Featured
How to train your dragon (web standard)
notwaldorf
90
5.8k
Fashionably flexible responsive web design (full day workshop)
malarkey
406
66k
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
stephaniewalter
280
13k
Testing 201, or: Great Expectations
jmmastey
41
7.2k
GitHub's CSS Performance
jonrohan
1030
460k
Mobile First: as difficult as doing things right
swwweet
223
9.3k
Designing on Purpose - Digital PM Summit 2013
jponch
117
7.1k
The MySQL Ecosystem @ GitHub 2015
samlambert
250
12k
Bootstrapping a Software Product
garrettdimon
PRO
305
110k
Code Review Best Practice
trishagee
66
17k
Optimizing for Happiness
mojombo
376
70k
BBQ
matthewcrist
86
9.5k
Transcript
Design Sprints
GOALS of a design sprint
Produce a prototype with a solution for the job to
be done, based on real world information and validate it with potencial customers
EMPATHY
CREATIVITY
RATIONALITY
Symptoms that you need a DS
Build the wrong thing Waste of time and resources Months
building before having real clients to learn from
Build the wrong thing Waste of time and resources Months
building before having real clients to learn from
Build the wrong thing Waste of time and resources Months
building before having real clients to learn from
Build the wrong thing Waste of time and resources Months
building before having real clients to learn from
! Understand Diverge Converge Prototype Test
Understand
Ideal
CUSTOMER has a lot of data from market research has
a product already, with analytics has related products where to get customer data from is expert in the area, or brings one
What we usually have
CUSTOMER has little to no data bases decisions on assumptions
is just starting the business and is not the expert we would want him to be
What we can do to help
COMPANY base all ideas on data point out and question
assumptions gather as much real world data and expertise as possible CUSTOMER
Warning: If we need more than 2 days of research,
we are NOT ready for a design sprint
How to do it?
Team UX/Product Lead UI Designer Developer Project Manager Client Associate*
Project Manager* *optional
Exercises
Intros Idea Parking Lot Explain agenda and design sprint Pitch
Practice #1 Goals and anti-goals Existing products, competitors and substitutes Facts and assumptions Problem statement (JTBD) Who-do Personas Customer interviews Journey map Daily retrospective (plus/delta) Team drinks
None
None
Diverge
GOAL
Mind mapping Crazy eights Silent critique Storyboard
None
None
CONVERGE
GOAL
Assumptions Table Identify conflicts Testing plan Final storyboard
None
None
PROTOTYPE
GOAL
Physical Marvel or Invision (clickable prototype) Video HTML/CSS
Test !
5 interviews scheduled
Test Plan
While some build the prototype, the rest of the team
can work on getting everything ready for the tests
2 people, 1 talks Practice not asking leading questions Finish
the assumptions board
After the Tests
If everything on the prototype stays and all assumptions are
met, there is a high chance the tests were biased
After the DS
Create a capture document with photos
Things that worked all most some none
Things that worked all most some none most
Tune prototype and get to work
Things that worked all most some none some
Smaller design sprint
Things that worked all most some none none
Start over
TL; DR
Accelerate Learning
Design Sprints