ブランドの想いを紡ぐ、循環型Eコマース「180°」

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1. ONE EIGHTY INC. COPYRIGHT © 180 Inc. All rights reserved. 2024.11վఆ ϒϥϯυͷ૝͍Λ๰͙ɺ॥؀ܕEίϚʔε. COMPANY INTRODUCTION ̍̔̌גࣜձࣾʢϫϯΤΠςΟʔʣ
2. 2 ʛ ϒϥϯυͷ૝͍Λ๰͙ɺ॥؀ܕʢαʔΩϡϥʔʣEίϚʔε COPYRIGHT © 180 Inc. All rights reserved. 1. INTRODUCTIONɹɹɹɹ ͸͡Ίʹ 2. BACKGROUNDɹɹɹɹɹϚΫϩతࢹ఺͔ΒΈΔ࣌୅എܠ 3. BUSINESS MODEL 1ɹɹ ΏͣΓ߹͍αʔϏε 4. BUSINESS MODEL 2ɹɹ தݹ඼ൢചαʔϏεʢP2Pʣ 5. VALUEɹɹɹɹɹɹɹɹɹސ٬΁ͷఏڙՁ஋ 6. COMPANYɹɹɹɹɹɹɹ ձࣾ֓ཁ CONTENTS C O N T E N T S ໨࣍
3. 01 INTRODUCTION ͸͡Ίʹ MISSION / VISION / VALUE
4. ೔ৗͷʰ౰ͨΓલʱΛݟͭΊ௚͠ɺ ຊ࣭Λݟൈ͘ྗɺํ޲స׵Ͱ͖Δ༐ؾΛ࣋ͬͯ ৽͍͠ະདྷՁ஋ͷࡏΓํΛఏҊ͍͖ͯ͠·͢ɻ MISSION. ීวతʹ໨ࢦ࢟͢ Do a one’s values 180° Ձ஋؍Λ180°ม͑Δ
5. ৺ͱ৺͕ڹ͖߹͍ɺ ڞײͷྠ͕޿͕Δ͜ͱͰɺ ৽͍͠Ձ஋͕ੜ·ΕΔࣾձ΁ɻ VISION. த௕ظతͳܦӦࢦ਑ Weaving a Compassion-Based Circular Economy ૝͍Λ๰͙ ॥؀ܕܦࡁΛͭ͘Δ
6. 6 COPYRIGHT © 180 Inc. All rights reserved. VALUE. ߦಈࢦ਑ εςʔΫϗϧμʔ΁લ޲͖ͰݩؾͳΤωϧΪʔΛಧ ͚·͢ɻҰͭͻͱͭͷग़ձ͍Λେ੾ʹɺসإͷ࿈࠯ ΛੜΈग़͍͖ͯ͠·͢ɻ ݩؾͱসإΛ๨Εͳ͍ Keep the Energy and Smile ӄͱཅͷόϥϯεΛ Balance Light and Shadow ੒௕ͱ࣋ଓੑͷόϥϯεΛҙࣝ͠ɺʮ଍ΔΛ஌Δʯ ݠڏ͞Λ࣋ͪଓ͚·͢ɻ؀ڥͱͷௐ࿨Λߟ͑ɺຊ౰ ʹඞཁͳ͜ͱΛݟۃΊ͍͖ͯ·͢ɻ ؾऔΒͳ͍ɺ౳਎େͷ࢟ Stay True and Natural ᱘Δ͜ͱͳ͘ݠڏͳ࢟੎Λอͪɺ͓٬༷ͱਅ৺Λࠐ Ίͨؔ܎Λங͖·͢ɻ཰௚ͳର࿩Λ௨ͯ͡ɺຊ࣭త ͳՁ஋Λڞʹ௥ٻ͍͖ͯ͠·͢ɻ ʛ ϒϥϯυͷ૝͍Λ๰͙ɺ॥؀ܕʢαʔΩϡϥʔʣEίϚʔε #E65100 #222222 #FCF9EC
7. 02 BACKGROUND ϚΫϩతࢹ఺͔ΒΈΔ ࣌୅എܠ
8. தݹ඼ࢢ৔ن໛ 8 M A R K E T S I Z E 2023೥ͷࢢ৔ن໛͸લ೥ൺ7.8ˋ૿ͷ3.1ஹԁͰɺ2009೥Ҏ߱14೥࿈ଓͰ֦େ͍ͯ͠·͢ɻ෺ՁߴͷӨڹ͔Βׂ҆ͳϦϢʔε඼ ΁ͷ஫໨౓্͕ঢ͍ͯ͠Δ͜ͱʹՃ͑ɺ๚೔؍ޫ٬ʹΑΔΠϯό΢ϯυधཁͷճ෮΋௥͍෩ʹͳ͍ͬͯ·͢ɻ ೔ຊࠃ಺ʹ͓͚Δதݹ඼ࢢ৔ͷϚʔέοταΠζʢ2023೥౓ʣ ϦϢʔεࢢ৔ن໛ͷਪҠͱ༧ଌ 0 10,000 20,000 30,000 40,000 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2025 2030 40,000 32,500 31,227 28,976 26,988 24,169 23,585 21,880 19,932 17,743 16,517 15,966 14,916 13,594 12,590 11,443 11,274 ࢀরݩɿϦϢʔεܦࡁ৽ฉࣾ - ϦϢʔεۀքͷࢢ৔ن໛ਪܭ2024ʢ2023೥൛ʣ 3.1ஹԁ௒ 3,122,700,000,000ԁʢલ೥ൺ7.8%UPʣ BtoCʢళฮൢചʣ 11,442ԯԁ 36.6% 19.3% 42.5% 1.5% BtoCʢωοτൢചʣ 6,029ԯԁ CtoCʢωοτൢചʣ 13,284ԯԁ ͦͷଞ 472ԯԁ ϒϥϯυ඼ ҥྉɾ෰০඼ ϕϏʔɾࢠڙ༻඼ Ո۩ɾՈి ύιίϯ ܞଳɾεϚϗ Χϝϥ εϙʔπ༻඼ ೔༻ɾੜ׆ࡶ՟ ॻ੶ ήʔϜɾϝσΟΞ ؝۩ɾ໛ܕ ࣗసं όΠΫɾݪ෇ Χʔ༻඼ ͦͷଞɾෆ໌ 3,656ԯԁ +19.4% 5,913ԯԁ +15.5% 429ԯԁ +4.3% 2,775ԯԁ +1.0% 1,048ԯԁ +1.3% 865ԯԁ +25.2% 770ԯԁ +3.1% 1,258ԯԁ -1.2% 847ԯԁ +2.4% 948ԯԁ -0.2% 1,151ԯԁ +7.1% 2,546ԯԁ +20.2% 677ԯԁ +1.6% 2,073ԯԁ -1.0% 684ԯԁ +4.6% 5,590ԯԁ +1.5% COPYRIGHT © 180 Inc. All rights reserved. ʛ ϒϥϯυͷ૝͍Λ๰͙ɺ॥؀ܕʢαʔΩϡϥʔʣEίϚʔε
9. தݹ඼ࢢ৔ن໛ 9 M A R K E T S I Z E ෺ൢܥ෼໺ͷʮBtoCʯECࢢ৔ن໛͸ɺલ೥ͷ13 ஹ9,997ԯԁ͔Β6,763ԯԁ૿Ճ͠ɺ14ஹ6,760ԯԁͱͳͬͨɻ૿Ճ཰͸4.83% Ͱ͋ΓɺECԽ཰͸9.38%ͱલ೥ΑΓ0.25 ϙΠϯτ૿Ճ͍ͯ͠·͢ɻ ೔ຊࠃ಺ͷ෺ൢܥ෼໺ʮBtoCʯECࢢ৔͸14ஹ6,760ԯԁʢ2023೥ʣ COPYRIGHT © 180 Inc. All rights reserved. ʮBtoCʯEC෺ൢܥ෼໺ 1 ৯඼ɺҿྉɺञྨ 2 ੜ׆ՈిɺAVػثɺPCɾपลػث౳ʢΦϯϥΠϯήʔϜؚ·ͣʣ 3 ॻ੶ɺө૾ɾԻָιϑτʢॻ੶ʹ͸ిࢠग़൛ؚ·ͣʣ 4 Խহ඼ɺҩༀ඼ 5 ࡶ՟ɺՈ۩ɺΠϯςϦΞ 6 ҥྨɺ෰૷ࡶ՟౳ʢࢠͲ΋෰ؚΉʣ 7 ࣗಈंɺࣗಈೋྠंɺύʔπ౳ 8 ͦͷଞ ෺ൢܥ෼໺ͷʮBtoCʯECࢢ৔ن໛ٴͼECԽ཰ͷܦ೥ਪҠ 0 37,500 75,000 112,500 150,000 0% 2.5% 5% 7.5% 10% 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 ECԽ཰ ෺ൢܥ෼໺ʮBtoCʯECࢢ৔ن໛ 146,760 139,997 132,865 122,333 100,515 92,992 86,008 80,043 72,398 68,043 9.38% 9.13% 8.78% 8.08% 6.76% 6.22% 5.79% 5.43% 4.75% 4.37% 9.38% 9.13% 8.78% 8.08% 6.76% 6.22% 5.79% 5.43% 4.75% 4.37% ࢀরݩɿܦࡁ࢈ۀল ྩ࿨5೥౓σδλϧऔҾ؀ڥ੔උࣄۀʢిࢠ঎औҾʹؔ͢Δࢢ৔ௐࠪʣ ʛ ϒϥϯυͷ૝͍Λ๰͙ɺ॥؀ܕʢαʔΩϡϥʔʣEίϚʔε
10. தݹ඼ࢢ৔ن໛ 10 M A R K E T S I Z E ࢢ৔ن໛ͷେ͖͍ͷ͸ʮ৯඼ɺҿྉɺञྨʯʮੜ׆ՈిɺAV ػثɺPCɺपลػث౳ʯʮҥྨɾ෰૷ࡶ՟౳ʯʮੜ׆ࡶ՟ɺՈ۩ɺΠϯς ϦΞʯʮॻ੶ɺө૾ɾԻָιϑτʯ ɻ্Ґ4ΧςΰϦʔ͕2ஹԁΛಥഁɻ͜ΕΒͷ4ΧςΰϦʔ߹ܭͰ෺ൢܥ෼໺ͷ໿73%Λ઎Ί͍ͯ·͢ɻ ෺ൢܥ෼໺ʮBtoCʯECͦΕͧΕͷࢢ৔ن໛ COPYRIGHT © 180 Inc. All rights reserved. ʮBtoCʯEC෺ൢܥ෼໺ ࢢ৔ن໛ ECԽ཰ 1 ৯඼ɺҿྉɺञྨ 29,299ԯԁ 4.29% 2 ੜ׆ՈిɺAVػثɺPCɾपลػث౳ ʢΦϯϥΠϯήʔϜؚ·ͣʣ 26,838ԯԁ 42.88% 3 ॻ੶ɺө૾ɾԻָιϑτʢॻ੶ʹ͸ిࢠग़൛ؚ·ͣʣ 18,867ԯԁ 53.45% 4 Խহ඼ɺҩༀ඼ 9,709ԯԁ 8.57% 5 ࡶ՟ɺՈ۩ɺΠϯςϦΞ 24,721ԯԁ 31.54% 6 ҥྨɺ෰૷ࡶ՟౳ʢࢠͲ΋෰ؚΉʣ 26,712ԯԁ 22.88% 7 ࣗಈंɺࣗಈೋྠंɺύʔπ౳ 3,223ԯԁ 3.64% 8 ͦͷଞ 7,391ԯԁ 1.91% ߹ܭ 146,760ԯԁ 9.38% ෺ൢܥ෼໺ͷʮBtoCʯECࢢ৔ن໛ 0 7,500 15,000 22,500 30,000 0% 15% 30% 45% 60% 1. ৯඼ɺҿྉɺञྨ 2. ੜ׆ՈిɺAVػثɺPCɺपลػث౳ 3. ॻ੶ɺө૾ɾԻָιϑτ 4. Խহ඼ɺҩༀ඼ 5. ੜ׆ࡶ՟ɺՈ۩ɺΠϯςϦΞ 6. ҥྨɾ෰૷ࡶ՟౳ 7. ࣗಈंɺࣗಈೋྠंɺύʔπ౳ 8. ͦͷଞ ECԽ཰ ࢢ৔ن໛ 7,391 3,223 26,712 24,721 9,709 18,867 26,838 29,299 1.91% 3.64% 22.88% 31.54% 8.57% 53.45% 42.88% 4.29% 1.91% 3.64% 22.88% 31.54% 8.57% 53.45% 42.88% 4.29% ࢀরݩɿܦࡁ࢈ۀল ྩ࿨5೥౓σδλϧऔҾ؀ڥ੔උࣄۀʢిࢠ঎औҾʹؔ͢Δࢢ৔ௐࠪʣ ʛ ϒϥϯυͷ૝͍Λ๰͙ɺ॥؀ܕʢαʔΩϡϥʔʣEίϚʔε
11. D2Cࢢ৔ 11 D 2 C M A R K E T D2Cల։͞Ε͍ͯΔ঎඼͸ɺ੡଄ऀͷମݧ΍ࢥ͍ΛࠐΊͯ࡞ΒΕͨ΋ͷ͕ଟͷ͕ಛ௃Ͱ͋Γɺࡢࠓͷফඅऀ͸঎඼ͷػೳ΍ޮ Ռ͚ͩͰͳ͘ɺ͜͏ͨ͠ମݧ΍ࢥ͍Λॏࢹͯ͠঎඼ΛબͿʮ঎඼Ձ஋ʯΛॏࢹ͢ΔΑ͏ʹͳ͖͍ͬͯͯ·͢ɻ ೔ຊࠃ಺ͷʮD2Cʯࢢ৔͸2025೥ʹ3ஹԁن໛ʹୡ͢ΔݟࠐΈ ೔ຊࠃ಺ʹ͓͚ΔD2CʢDirect to Consumerʣࢢ৔ن໛ 0 10,000 20,000 30,000 40,000 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 30,600 29,300 27,700 26,000 24,100 22,200 20,300 18,300 16,200 14,700 13,300 ࢀরݩɿʰചΕΔωοτ޿ࠂࣾʱ 3ஹԁ௒ COPYRIGHT © 180 Inc. All rights reserved. ʛ ϒϥϯυͷ૝͍Λ๰͙ɺ॥؀ܕʢαʔΩϡϥʔʣEίϚʔε
12. EίϚʔεࢢ৔ 12 E - C O M M E R C E ௨৴ٕज़ͷਐԽɺAIٕज़ͷൃలʹΑΓΦϯϥΠϯγϣοϐϯάͷମݧ͸ߋʹ޲্͍ͯ͘͜͠ͱ͕༧૝͞Ε͍ͯ·͢ɻ·ͨۀք Λࢧ͑ΔΠϯϑϥͷൃల΋ΦϯϥΠϯൢച͕೉͔ͬͨ͠঎඼ΧςΰϦʔͷEίϚʔεԽ͕ओྲྀʹͳ͍ͬͯ͘Մೳੑ͕͋Γ·͢ɻ 2040೥·ͰʹʰEίϚʔεʱάϩʔόϧࢢ৔͸300ஹԁن໛΁ 13 The next big arenas of competition Exhibit E2 McKinsey & Company ¹Defined as net operating profit less adjusted taxes (NOPLAT). NOPLAT share based on most closely mappable industries from our database of 3,000 companies analyzed in chapters 1 and 2. Source: Company annual reports; McKinsey Value Intelligence; McKinsey Global Institute analysis The 18 potential arenas of tomorrow could generate $29 trillion to $48 trillion in revenues and $2 trillion to $6 trillion in profits. 1,900–6,100 7,250+ Total 29,000–48,000 (8–11) 18 potential arenas of tomorrow, by 2040 revenue estimate, $ billion 2040 estimate (CAGR, 2022–40, %) Revenue, 2022 AI software and services 230–920 (15–20) 85 1,500–4,600 (17–25) Cloud services 160–510 (10–15) 220 1,600–3,400 (12–17) Electric vehicles 100–320 (4–10) 450 2,500–3,200 (10–12) Digital advertisements 320–580 (15–20) 520 2,100–2,900 (8–10) Semiconductors 340–600 (20–25) 630 1,700–2,400 (6–8) Space 50–160 (5–10) 300 960–1,600 (7–10) Cybersecurity 90–240 (15–20) 160 590–1,200 (8–12) Batteries 40–110 (5–10) 98 810–1,100 (12–14) Shared autonomous vehicles 20–460 (4–20) n/a 610–2,300 Nuclear fission power plants 5–50 (5–30) 18 65–150 (7–13) Drugs for obesity and related conditions 30–100 (25–35) 24 120–280 (9–15) Robotics 20–180 (10–20) 21 190–910 (13–23) Industrial and consumer biotech 10–270 (4–30) 140 340–900 (5–11) Video games 80–180 (15–20) 230 550–910 (5–8) Streaming video 50–150 (10–15) 160 510–1,000 (6–11) Modular construction 20–220 (4–20) 180 540–1,100 (6–10) Future air mobility 10–70 (10–20) n/a 75–340 Profit, 2040 estimate,¹ $ billion (profit margin, %) E-commerce 14,000– 20,000 (7–9) 4,000 280– 1,000 (2–5) 18 future arenas in detail Arenas of today Arena- creation potion Arenas of tomorrow Technical appendix EVs Digital ads Semiconductors Shared AVs Space Cybersecurity E-commerce AI Cloud Batteries Modular construction Streaming video Video games Robotics Non-medical biotech Future air mobility Obesity drugs Nuclear fission ࢀরݩɿMcKinsey the-next-big-arenas-of-competition_ fi nal The next big arenas of competitionɹ2024.10 2024೥ݱࡏɺ໿4,000ԯυϧʢ㲈 *60ஹԁʣن໛ͷࢢ৔͕ɺ 2040೥ʹ͸14,000ԯυϧʢ㲈 210ஹԁʣ- 20,000ԯυϧʢ㲈 300 ஹԁʣ·Ͱ֦େ͢Δͱ༧ଌ͞Ε͍ͯ·͢ɻ ͜ͷ੒௕཰͸೥ฏۉʮ7 - 9%ʯʹ૬౰͠ɺଞͷ࢈ۀͱൺֱͯ͠ ΋ඇৗʹߴ͍੒௕ੑΛ͍ࣔͯ͠·͢ɻ͜ͷΑ͏ͳେ͖ͳࢢ৔֦ େ͸୯ͳΔطଘࢢ৔ͷΦϯϥΠϯԽ͚ͩͰͳ͘ɺ৽͍͠औҾܗ ଶ΍঎඼ΧςΰϦʔͷ૑ग़Λ΋ؚΉɺแׅతͳ࢈ۀֵ৽Λࣔࠦ ͍ͯ͠·͢ɻ “Arenas are industries that transform the business landscape. Eighteen future arenas could reshape the global economy and generate $29 trillion to $48 trillion in revenues by 2040.” ※1υϧ=150ԁͰܭࢉ October 2024 The next big arenas of competition Arenas are industries that transform the business landscape. Eighteen future arenas could reshape the global economy and generate $29 trillion to $48 trillion in revenues by 2040. Authors Chris Bradley Michael Chui Kevin Russell Kweilin Ellingrud Michael Birshan Suhayl Chettih Editor Max Berley Data visualization Chuck Burke COPYRIGHT © 180 Inc. All rights reserved. ʛ ϒϥϯυͷ૝͍Λ๰͙ɺ॥؀ܕʢαʔΩϡϥʔʣEίϚʔε
13. RaaSϞσϧ 13 R a a S RecommerceʢϦίϚʔεʣͱ͸ ʮϦϢʔεʢ࠶ར༻ʣʯͱʮίϚʔεʢ঎औҾʣʯΛ૊Έ߹Θͤͨݴ༿Ͱɺओʹதݹ඼΍࠶ൢՄೳͳ঎඼ͷചങΛࢦ͠·͢ɻϦίϚʔε͸ɺফඅऀ ͕࢖Θͳ͘ͳͬͨ঎඼΍༨৒඼Λճऩ͠ɺͦΕΒΛ੔උɾ࠶ൢച͢ΔϏδωεϞσϧͰɺαεςφϒϧͳ॥؀ܕܦࡁͷҰ؀ͱͯ͠஫໨͞Ε͍ͯ·͢ɻ ੈքʹ͓͚ΔʮϦίϚʔεʯͷτϨϯυ͕ɺ ॥؀ܕܦࡁΛਪ͠ਐΊ͍ͯ·͢ɻ COPYRIGHT © 180 Inc. All rights reserved. ࢀরݩɿGLOBAL RISK MANAGEMENT INSTITUTE RecommerceʢϦίϚʔεʣ ΧΦεϚοϓ ʛ ϒϥϯυͷ૝͍Λ๰͙ɺ॥؀ܕʢαʔΩϡϥʔʣEίϚʔε
14. RaaSϞσϧ 14 R a a S RaaSʢResale as a Serviceʣͱ͸ Resale 3.0ʢϦηʔϧ3.0ʣ Ϧηʔϧ͸ୈ3ੈ୅΁ ϒϥϯυ͕ࣗࣾͷϢʔβʔʹରͯ͠தݹ඼΍ϦαΠΫϧ඼ͷ࠶ൢػೳΛఏڙͰ͖ΔΑ͏ʹ͢ΔϏδωεϞσϧ΍ٕज़ϓϥοτϑΥʔϜͷ͜ͱΛ ࢦ͠·͢ɻRaaSΛར༻͢Δ͜ͱͰϒϥϯυ͸ࣗࣾͷ੡඼ͷϥΠϑαΠΫϧΛԆ͹͠ɺ࣋ଓՄೳͳϏδωεϞσϧΛߏங͢Δ͜ͱ͕ՄೳͰ͢ɻ αεςφϏϦςΟ΍॥؀ܕܦࡁͷࣾձతτϨϯυ ʹԠͯ͡ਐԽͨ͠ϦηʔϧϞσϧɻ RESALE 1.0 RESALE 2.0 RESALE 3.0 BtoCʢP2Pܕʣ όΠϠʔͱηϥʔΛ௚઀ ͭͳ͙ϓϥοτϑΥʔϜܕ BtoC & BtoBʢதԝ؅ཧܕʣ ϒϥϯυങऔ͔Βൢച·Ͱ Ұؾ௨؏Ͱߦ͏தԝ؅ཧܕ HORIZONTAL - ਫฏܕ VARTICAL - ॎܕ BtoBʢP2Pܕʣ ϒϥϯυ͕௚઀Ϧηʔϧ Ͱ͖Δ࢓૊ΈΛఏڙ BRAND-OWNED - ϒϥϯυओಋܕ COPYRIGHT © 180 Inc. All rights reserved. ʛ ϒϥϯυͷ૝͍Λ๰͙ɺ॥؀ܕʢαʔΩϡϥʔʣEίϚʔε
15. RaaSͷࣄྫ 15 C A S E S T U D Y ʮWorn Wearʯͱ͍͏ϓϩάϥϜΛ௨ͯ͡ɺ࢖༻ࡁΈͷPatagonia੡඼Λճऩ͠ɺमཧɾ࠶ൢΛߦ͍ͬͯ·͢ɻ ͜ͷऔΓ૊Έ͸ɺফඅऀ͕؀ڥʹ༏͍͠બ୒Λ͢Δखॿ͚Λ͠ɺϒϥϯυͷ஧࣮ͳϑΝϯΛੜΉޮՌʹ΋ܨ͕͍ͬͯ·͢ɻ Resale as a ServiceʢRaaSʣಋೖࣄྫ - Patagonia ࢀরݩɿPatagonia Worn Wear TYPE BtoB தԝ؅ཧܕ VERTICAL - ॎܕ Powered by Troveʢτϩʔϒʣ 2012೥ʹΞϝϦΧͰઃཱ͞ΕɺओʹʮϦίϚʔεʯͱͯ͠ɺϒϥ ϯυ͕ಠࣗʹ࠶ൢച΍ԼऔΓνϟϯωϧΛ؅ཧͰ͖ΔαʔϏεΛ ఏڙ͍ͯ͠·͢ɻύλΰχΞɺϦʔόΠεɺϊʔυετϩʔϜɺϧ ϧϨϞϯɺΞʔΫςϦΫεɺREIͱ͍ͬͨஶ໊ͳϒϥϯυͱఏܞɻ COPYRIGHT © 180 Inc. All rights reserved. ʛ ϒϥϯυͷ૝͍Λ๰͙ɺ॥؀ܕʢαʔΩϡϥʔʣEίϚʔε
16. RaaSͷࣄྫ 16 C A S E S T U D Y ʮNew Balance Reconsideredʯͱ͍͏ϓϩάϥϜΛ։࢝͠ɺফඅऀ͕ෆཁͳ੡඼Λฦ٫Ͱ͖Δ࢓૊ΈΛ੔͍͑ͯ·͢ɻ ฦ٫͞Εͨ੡඼͸࠶ൢɺϦαΠΫϧɺ·ͨ͸د෇͞Εɺϒϥϯυͷࣾձత੹೚ΛՌͨ͢͜ͱ͕Ͱ͖·͢ɻ Resale as a ServiceʢRaaSʣಋೖࣄྫ - New Balance TYPE BtoB தԝ؅ཧܕ VERTICAL - ॎܕ Powered by ARCHIVEʢΞʔΧΠϒʣ ϒϥϯυ޲͚ͷϦηʔϧϓϥοτϑΥʔϜߏஙΛࢧԉ͢ΔاۀͰɺα εςφϒϧͳ࠶ൢࢢ৔΁ͷࢀೖΛॿ͚͍ͯ·͢ɻThe North Face΍ Dr. MartensͳͲΛސ٬ʹ࣋ͪɺϒϥϯυઐ༻ͷϦηʔϧαΠτΛཱ ্ͪ͛ɺ੡඼ͷϥΠϑαΠΫϧԆ௕ͱϦαΠΫϧଅਐΛ࣮ݱ͠·͢ɻ ࢀরݩɿNew Balance Reconsidered COPYRIGHT © 180 Inc. All rights reserved. ʛ ϒϥϯυͷ૝͍Λ๰͙ɺ॥؀ܕʢαʔΩϡϥʔʣEίϚʔε
17. RaaSͷࣄྫ 17 C A S E S T U D Y TreetͱͷύʔτφʔγοϓΛ௨ͯ͡࠶ൢϓϥοτϑΥʔϜΛ্ཱͪ͛ɺ࣋ଓՄೳੑΛଅਐ͠ͳ͕Β10ϲ݄Ͱ200ສυϧͷച্Λୡ੒͠·ͨ͠ɻ׆ൃ ͳചങάϧʔϓ΍தݹ඼ίϛϡχςΟΛר͖ࠐΈɺސ٬ϩΠϠϦςΟΛ޲্ͤ͞ɺ؀ڥ΁ͷӨڹΛ࠷খݶʹ཈͑ͭͭϦϐʔλʔΛ૿΍͍ͯ͠·͢ɻ Resale as a ServiceʢRaaSʣಋೖࣄྫ - PORTLAND LEATHER TYPE BtoB P2Pܕ BRAND-OWNEDܕ Powered by treetʢτϦʔτʣ D2CʢDirect to Consumerʣϒϥϯυ޲͚ʹϦίϚʔεʢ࠶ൢ ചʣιϦϡʔγϣϯΛఏڙ͢ΔاۀͰ͢ɻϒϥϯυ͕ސ٬͔Β࢖ ༻ࡁΈ੡඼Λങ͍औΓɺ࠶ൢച͢ΔͨΊͷϓϥοτϑΥʔϜΛߏ ஙɾӡӦ͢Δ͜ͱͰɺ॥؀ܕܦࡁͷଅਐΛࢧԉ͍ͯ͠·͢ɻ ࢀরݩɿPortland Leather Resale Marketplace COPYRIGHT © 180 Inc. All rights reserved. ʛ ϒϥϯυͷ૝͍Λ๰͙ɺ॥؀ܕʢαʔΩϡϥʔʣEίϚʔε
18. RaaSͷࣄྫ 18 C A S E S T U D Y Resale as a ServiceΛల։͢ΔΞϝϦΧͷελʔτΞοϓاۀʮTHREAD UPʯ͕ӡӦ͢Δʮrecommerce100.comʯʹΑΔͱɺ ϒϥϯυಠࣗͰϦηʔϧൢചʹऔΓ૊Ήاۀ͸ΞϝϦΧࠃ಺͚ͩͰ150ࣾΛ௒͑·ͨ͠ɻʢ2024೥9݄࣌఺ʣ Resale as a ServiceʢRaaSʣಋೖاۀ͸150ࣾΛ௒͑Δ RaaSಋೖͷதͰग़඼਺͕ଟ͍TOP10ϒϥϯυ COPYRIGHT © 180 Inc. All rights reserved. ʛ ϒϥϯυͷ૝͍Λ๰͙ɺ॥؀ܕʢαʔΩϡϥʔʣEίϚʔε
19. RaaSͷࣄྫ 19 C A S E S T U D Y - 1st Dibs - A Second Chance - Archive - Bag Borrow or Steal - Bagista - Bagsy - Berri Kids Boutique - Beyond Retro - Blk Mkt Vintage - Bob's Watches - Buffalo Exchange - By Rotation - Chrono24 - Cocoon - Collector Square - Crossroads - Crown & Caliber - Dallas Designer Handbags - Depop - El Cycer - Elia Vintage - Etsy - Everlasting Wardrobe - Fashionphile - Flight Club - Fwrd Resale as a ServiceʢRaaSʣͷτοϓϓϨΠϠʔ COPYRIGHT © 180 Inc. All rights reserved. -- Galaxy -- Geartrade -- Goat -- Goodbuy Gear -- Grailed -- Hanna Andersson’s Hanna-Me-Downs -- Haute Trader -- HEWI -- Hurr -- IndexPDX -- It's So You -- Keeks -- Kidizen -- Kids O'Clock -- Klekt -- Lampoo -- LePrix -- Linda's Stuff -- Lucky Sweater -- Luv Luxe -- Luxury Garage Sale -- LXRandCo -- Mommy & Me -- My Sister's Closet -- MyGemma -- Neutral Ground -- Out & Back -- Plus Bklyn -- Poshmark -- Project Blitz -- Queenly -- Rebag -- Recurate -- Refashion -- Refashioner -- Reflaunt -- Rejuiced -- Reluxe -- Resee -- Responsible -- Retold -- Reverse Supply -- RIF -- Rites -- Rotaro -- Sella -- Shop Tomorrows -- Sole Cave -- Sole Stage -- Sole Supremacy -- Stadium Goods -- Still White -- StockX -- Store 5a -- StyleCrush -- Swap -- Sweet Pea & Teddy -- Swoondle Society -- Tea Rewear -- The Break -- The Fifth Collection -- The RealReal -- The Relux -- The Vault -- thredUP -- Thrilling -- Treasures of NYC -- Treet -- Trove -- Turnabout -- Urban Exchange -- Urban Necessities -- Vestiaire Collective -- Vide Dressing -- Vinted -- Watchbox -- What Goes Around -- Worthy -- Yoogi's Closet ʛ ϒϥϯυͷ૝͍Λ๰͙ɺ॥؀ܕʢαʔΩϡϥʔʣEίϚʔε
20. 03 BUSINESS MODEL 1 ΏͣΓ߹͍αʔϏεʢP2Pʣ
21. ϏδωεϞσϧ 21 B U S I N E S S M O D E L ෆཁʹͳͬͨϞϊΛϒϥϯυެࣜͷΦϯϥΠϯαΠτ্ʹͯແঈͰʮΏͣΔʯʮΏͣΓड͚Δ͜ͱʯ͕Ͱ͖ΔػೳͰ͢ɻ औҾ੒ཱޙ͸ΏͣͬͨਓɺΏͣΓड͚ͨਓ૒ํʹϒϥϯυެࣜαΠτ಺Ͱ࢖༻Ͱ͖ΔΫʔϙϯ͕ඞͣൃߦ͞Ε·͢ɻ ϒϥϯυΛϑΥϩʔ͢ΔϢʔβʔಉ࢜ʢPeer to PeerʣͷʰΏͣΓ߹͍ʱ ʢঁࣇࢠͲ΋෰ϒϥϯυʮninoʢχϊʣʯͷϞσϧʣ COPYRIGHT © 180 Inc. All rights reserved. ʛ ϒϥϯυͷ૝͍Λ๰͙ɺ॥؀ܕʢαʔΩϡϥʔʣEίϚʔε
22. ϏδωεϞσϧ 22 B U S I N E S S M O D E L Ώͣͬͨਓʹ͸ʮ20ˋOFFʯΫʔϙϯͷൃߦɺΏͣΓड͚ͨਓ͸ʮ*10ˋOFFʯΫʔϙϯΛϒϥϯυ͕ൃߦͨ͠৔߹ɻ ※ΏͣΓड͚ͨਓ͸ɺड͚औͬͨ঎඼ΛSNS౤ߘ͢Δ͜ͱΛ৚݅ʹΫʔϙϯΛൃߦ Ϋʔϙϯൃߦ࣌ͷγϛϡϨʔγϣϯ ʰ10ˋOFFʱΫʔϙϯΛ࢖༻ͨ࣌͠ খചൢചՁ֨ɹɹɿ8,000ԁ ΫʔϙϯׂҾɹɹɿ800ԁʢ10%ʣ Ϣʔβʔͷࢧ෷͍ɿ7,200ԁʢ90%ʣ ൢചख਺ྉɹɹɹɿ720ԁʢ10%ʣ ϒϥϯυ࠷ऴखऔΓ 6,480ԁʢ81%ʣ খചൢചՁ֨ɹɹɿ8,000ԁ ΫʔϙϯׂҾɹɹɿ1,600ԁʢ20%ʣ Ϣʔβʔͷࢧ෷͍ɿ6,400ԁʢ80%ʣ ൢചख਺ྉɹɹɹɿ640ԁʢ10%ʣ ϒϥϯυ࠷ऴखऔΓ 5,760ԁʢ72%ʣ ঁࣇࢠͲ΋෰ϒϥϯυʮninoʢχϊʣʯͷྫ ʰ20ˋOFFʱΫʔϙϯΛ࢖༻ͨ࣌͠ ※֤ϓϥϯʹ४ͣΔʮऔҾख਺ྉʯ͸ຊγϛϡϨʔγϣϯʹؚ·Ε͓ͯΓ·ͤΜ COPYRIGHT © 180 Inc. All rights reserved. ʛ ϒϥϯυͷ૝͍Λ๰͙ɺ॥؀ܕʢαʔΩϡϥʔʣEίϚʔε
23. ϏδωεϞσϧ 23 B U S I N E S S M O D E L Ώͣͬͨਓʹ͸ʮ20ˋOFFʯΫʔϙϯͷൃߦɺΏͣΓड͚ͨਓ͸ʮ*10ˋOFFʯΫʔϙϯΛϒϥϯυ͕ൃߦͨ͠৔߹ɻ ※ΏͣΓड͚ͨਓ͸ɺड͚औͬͨ঎඼ΛSNS౤ߘ͢Δ͜ͱΛ৚݅ʹΫʔϙϯΛൃߦ ࣮ࡍͷ࢖༻ྫʢঁࣇࢠͲ΋෰ϒϥϯυʮninoʢχϊʣʯʣ ۀछۀଶɹɹɹɹɹɿঁࣇࢠͲ΋෰ ϒϥϯυɹɹɹɹɹɿninoʢχϊʣ ঎඼໊ɹɹɹɹɹɹɿϖϓϥϜ ϑϦϧ γϣʔτύϯπ ൢചখചՁ֨ɹɹɹɿ6,930ԁ ΫʔϙϯׂҾɹɹɹɿ1,386ԁʢ20%ʣ ૹྉɹɹɹɹɹɹɹɿ770ԁ ஫จ߹ܭɹɹɹɹɹɿ6,314ԁ ൢചख਺ྉɹɹɹɹɿ631ԁʢ10ˋʣ ϒϥϯυ࠷ऴखऔΓɿ ʰ20ˋOFFʱΫʔϙϯΛ࢖༻ͨ࣌͠ 5,760ԁʢ72%ʣ ※֤ϓϥϯʹ४ͣΔʮऔҾख਺ྉʯ͸ຊγϛϡϨʔγϣϯʹؚ·Ε͓ͯΓ·ͤΜ COPYRIGHT © 180 Inc. All rights reserved. ʛ ϒϥϯυͷ૝͍Λ๰͙ɺ॥؀ܕʢαʔΩϡϥʔʣEίϚʔε
24. ϏδωεϞσϧ 24 B U S I N E S S M O D E L ࢀՃऀ͔Β͸֓Ͷલ޲͖ͳϑΟʔυόοΫ͕دͤΒΕɺΏͣͬͨํɺΏͣΓड͚ͨํ૒ํ͔Βتͼͷ੠্͕͕͍ͬͯ·͢ɻΏͣΓड͚ͨ ํ͕SNSʹը૾Λ౤ߘ͠ɺΏͣͬͨํͱͷ௚઀తͳίϛϡχέʔγϣϯ͕ੜ·ΕΔͳͲɺۚમతͳՁ஋Λ௒͑ͨަྲྀ΋ݟΒΕ͍ͯ·͢ɻ ࢀՃऀ͔ΒͷϑΟʔυόοΫ “͜ͷ౓͸ɺ່༷͕େ੾ʹண༻͞Ε͍͓ͯͨ༸෰Λ͓ΏͣΓͩ͘Γૉఢ ͳ͝ԑΛ͋Γ͕ͱ͏͍͟͝·ͨ͠ɻͱͯ΋៉ྷͳ͓඼Ͱ3೥ؒେ੾ʹண ͍ͯΒͬ͠ΌͬͨΜͩͳ͊ͱखʹऔͬͨॠؒײ͡·ͨ͠ɻେ੾ʹ͞Ε ͖ͯͨՄѪ͍nino༷ͷ͓༸෰Λ࣍͸່͕Ҿ͖ܧ͗େ੾ʹண༻͍ͤͯ͞ ͚ͨͩΕ͹ͱࢥ͍·͢ɻͦͯ͠·͓ͨΏͣΓͰ͖ΔΑ͏ʹ͍ͨ͠Ͱ͢ɻ ຊ೔່͕ͬͦ͘͞ண͍ͨͱݴ͍ͬͯΔͨΊண༻͍ͨ͠ͱࢥ͍·͢ɻվ Ίͯૉఢͳ͝ԑΛ͋Γ͕ͱ͏͍͟͝·ͨ͠ɻ” ͙ۗΓ͕1पϦόςΟฑͱͬͯ΋ՄѪ͍ Ϛελʔυ৭ͷτοϓε “͜ͷ౓͸ͱͬͯ΋ՄѪ͍NINO༷ͷϫϯϐʔεΛ͓ͣΓ͍͖ͨͩ͋Γ͕ ͱ͏͍͟͝·ͨ͠ɻͱͬͯ΋៉ྷͳ͓඼Ͱେ੾ʹண༻͞Ε͍ͯΒͬ ͠ΌͬͨͷͩΖ͏ͳͱ͔͍͋ͨͨؾ࣋ͪʹͳΓ·ͨ͠ɻσβΠϯ΋ͱ ͯ΋͓ᔬམͰେ޷͖ͳNINO༷ͷ͓༸෰Λૉఢͳ͝ԑͰܨ͍Ͱ͍͖ͨͩ ײँͰ͢ɻ·͓ͨৡΓͰ͖ΔΑ͏ʹେ੾ʹண༻͍ͨ͠ͱࢥ͍·͢ɻ͜ͷ ౓͸͋Γ͕ͱ͏͍͟͝·ͨ͠ɻ” ՖฑͰՆͷ͓ग़͔͚ʹͽͬͨΓϫϯϐʔε “͜ͷ౓͸େ੾ͳ͓༸෰Λ͓ৡΓ͍͖ͨͩ·ͯ͋͠Γ͕ͱ͏͍͟͝·͠ ͨɻେ੾ʹखೖΕ͞Ε͍ͯͨͷͩΖ͏ͳʙͱײ͡Δ͓༸෰ͰɺҰ໨ݟ ່ͯ΋ࢲ΋ؾʹೖΓ·ͨ͠ɻ·ͩॵ͍ͷͰணը͸ࡱΕ͍ͯ·ͤΜ͕ɺ ळౙ͕ͱͯ΋ָ͠ΈͰ͢ɻقઅ͕དྷͨΒͨ͘͞Μண͍ͤͨ͞ͱࢥ͍· ͢ɻ͔͍͋ͨͨϝοηʔδ΋ೖΕ͍͖ͯͨͩ͋Γ͕ͱ͏͍͟͝·͢ɻ ྑ͍͓औҾ͕Ͱ͖ͨ͜ͱʹײँͰ͢ɻ·ͨػձ͕͋Γ·ͨ͠ΒΑΖ͠ ͓͘ئ͍͍ͨ͠·͢ɻ” େਓؾͷΰϒϥϯ৫Γͷϫϯϐʔε “ૉఢͳ͓༸෰Λৡ͍͖ͬͯͨͩ͋Γ͕ͱ͏͍͟͝·ͨ͠ɻͱͯ΋େ੾ ʹ͞Ε͍ͯͨͷ͕఻Θ͖ͬͯ·ͨ͠ɻՄѪ່ͯ͘΋ͱͯ΋تΜͰ͍· ͢ɻ͜Ε͔Βେ੾ʹண༻͍͖ͤͯͨͩ͞·͢ɻ͜ͷ౓͸ຊ౰ʹ͋Γ͕ͱ ͏͍͟͝·ͨ͠ɻ” ףࠗ૴ࡇʹ΋࢖͑ΔϦϘϯϫϯϐʔε “ՄѪ͍ϫϯϐʔε͕ಧ͖·ͨ͠ɻ͓खࢴ΋ఴ͑ͯஸೡʹแΜͰͩ͘͞ Γɺ͓༸෰ʹࠐΊΒΕͨ૝͍ग़ͱ૬खͷํͷԹ͔͕͞఻ΘΓɺ͘͢͝ خ͍͠ؾ࣋ͪʹͳΓ·ͨ͠ɻ່͕ணͯ͘ΕΔͷָ͕͠ΈͰ͢♪େ੾ʹ࢖ Θ͍͖ͤͯͨͩ·͢ɻ” ւ΍ϓʔϧͰ΋େ׆༂ΦϨϯδ৭ϫϯϐʔε “͜ͷͨͼ͸ɺେ੾ͳ͓༸෰Λ͓ৡΓ͍͖ͨͩ͋Γ͕ͱ͏͍͟͝·͠ ͨɻͱͯ΋઱΍͔ͳ੨͕៉ྷͰணͤΔͷָ͕͠ΈͰ͢ʂ͜Ε͔Βେ੾ ʹண͍͖ͤͯͨͩ͞·͢ɻ͋Γ͕ͱ͏͍͟͝·ͨ͠ɻ” ϒϧʔͷ૘΍͔ͳײ͕͡ՆΒ͍͠ϫϯϐʔε COPYRIGHT © 180 Inc. All rights reserved. ʛ ϒϥϯυͷ૝͍Λ๰͙ɺ॥؀ܕʢαʔΩϡϥʔʣEίϚʔε
25. ϏδωεϞσϧ 25 B U S I N E S S M O D E L ϓϩτλΠϓͰ࢖༻͍ͯ͠Δٕज़ελοΫ ϑϩϯτΤϯυଆ ೔ຊਓʹ͸ೃછΈ͕ਂ͍ʰLINEʢϥΠϯʣʱʹͯɺ ߪೖ͔Βൃૹ௨஌·ͰҰ؏ͯ͠ߦ͍ͬͯ·͢ɻ όοάΤϯυଆ ঎඼ܝࡌʹ͸Ϋϥ΢υܕϫʔΫεϖʔεʮNotionʯɺ ঎඼ొ࿥౳ʹ͸ʮAirtableʯΛ׆༻͍ͯ͠·͢ɻ COPYRIGHT © 180 Inc. All rights reserved. ʛ ϒϥϯυͷ૝͍Λ๰͙ɺ॥؀ܕʢαʔΩϡϥʔʣEίϚʔε
26. ϏδωεϞσϧ 26 B U S I N E S S M O D E L ΏͣΓ߹͍αʔϏεɿϙδγϣχϯάϚοϓ ΦϯϥΠϯ ΦϑϥΠϯ ۚમ΍ΓऔΓ༗Γ ۚમ΍ΓऔΓແ͠ ࣏ࣗମɾNPO ओ࠵ͷৡ౉ձ ϑϦʔϚʔέοτ ΨϨʔδηʔϧ COPYRIGHT © 180 Inc. All rights reserved. ʛ ϒϥϯυͷ૝͍Λ๰͙ɺ॥؀ܕʢαʔΩϡϥʔʣEίϚʔε
27. 04 BUSINESS MODEL 2 தݹ඼ൢചαʔϏεʢP2Pʣ
28. ϏδωεϞσϧ 28 B U S I N E S S M O D E L աڈʹߪೖͨ͠঎඼ʢϚΠϖʔδʣ͔ΒɺϒϥϯυαΠτ಺ʹͯࣗ෼ͷ঎඼ΛϫϯΫϦοΫͰ؆୯ʹ࠶ൢͰ͖Δ࢓૊ΈͰ͢ɻ Ϣʔβʔಉ͕࢜௚઀΍ΓऔΓΛߦ͏ʮPeer to PeerʯͷαʔϏεϞσϧΛ࠾༻͠·͢ɻ ϒϥϯυαΠτ಺Ͱߦ͏ʰPeer to Peerʱͷதݹ඼ൢചγεςϜ Resale as a ServiceʢRaaSʣͷ͏ͪϢʔβʔ͕௚઀΍ΓऔΓ͢ΔʮPeer to PeerʯϞσϧ ϒϥϯυެࣜ தݹൢചαΠτ ग़඼Ϣʔβʔ ߪೖϢʔβʔ ʴ ߪೖͨ͠঎඼ΛϒϥϯυαΠτ಺Ͱ ग़඼͕Ͱ͖ΔػձΛఏڙ ϒϥϯυαΠτ಺Ͱਖ਼نͷதݹ඼Λ Peer to PeerͰߪೖͰ͖ΔػձΛఏڙ ʮPeer to Peerʯͷ࢓૊ΈΛϒϥϯυ΁ఏڙ աڈߪೖ඼ͷग़඼ தݹՁ֨Ͱߪೖ ࢧ෷͍෷͍ग़͠ ʢετΞΫϨδοτٴͼݱۚʣ ࢧ෷͍ड͚ೖΕ COPYRIGHT © 180 Inc. All rights reserved. ʛ ϒϥϯυͷ૝͍Λ๰͙ɺ॥؀ܕʢαʔΩϡϥʔʣEίϚʔε
29. ϏδωεϞσϧ 29 B U S I N E S S M O D E L Ϣʔβʔ͕ϒϥϯυαΠτ಺Ͱ঎඼Λൢചͨ͠ࡍɺʮετΞΫϨδοτʯ͔ʮݱۚ΁ͷ׵ۚʯ͍ͣΕ͔Λબ୒Ͱ͖·͢ɻ ετΞΫϨδοτͷํ͕׵ۚ཰͕ߴ্͍ɺϒϥϯυαΠτͷΈ࢖༻Ͱ͖Δ࢓૊ΈͷͨΊɺ࣍ճͷߪೖ཰͕ඞવతʹ্͕Γ·͢ɻ ϒϥϯυαΠτ಺ʹ͓͚Δதݹ඼ൢച࣌ͷγϛϡϨʔγϣϯ ঎඼Ձ֨ɹɹɹɹɹɹɹɿ8,000ԁ ϢʔβʔखऔΓɹɹɹɹɿ8,000ԁʢ100%ʣ ϒϥϯυΫϨδοτෛ୲ɿ800ԁʢ10%ʣ ൢചख਺ྉɹɹɹɹɹɹɿ800ԁʢ10%ʣ Ϣʔβʔ͸࣍ճ͓ങ͍෺Ͱ࢖͑Δ 8,000ԁ෼ ετΞΫϨδοτΛGET ঎඼Ձ֨ɹɹɹɹɹɹɹɿ8,000ԁ ϢʔβʔखऔΓɹɹɹɹɿ6,400ԁʢ80%ʣ ϒϥϯυརӹɹɹɹɹɹɿ800ԁʢ10%ʣ ൢചख਺ྉɹɹɹɹɹɹɿ800ԁʢ10%ʣ ݩ஋12,000ԁͷ঎඼Λ8,000ԁͰ࠶ൢͨ͠৔߹ Ϣʔβʔ͸ख਺ྉΛࠩ͠Ҿ͔Εͨ 6,400ԁ෼ ΩϟογϡΛGET ετΞΫϨδοτΛબ୒ͨ͠৔߹ Ωϟογϡ΁ͷ׵ۚΛબ୒ͨ͠৔߹ খചՁ֨ 12,000ԁ ※֤ϓϥϯʹ४ͣΔʮֹ݄αʔϏεར༻ྉʯ͸ຊγϛϡϨʔγϣϯʹؚ·Ε͓ͯΓ·ͤΜ தݹൢച 8,000ԁ COPYRIGHT © 180 Inc. All rights reserved. ʛ ϒϥϯυͷ૝͍Λ๰͙ɺ॥؀ܕʢαʔΩϡϥʔʣEίϚʔε
30. ϏδωεϞσϧ 30 B U S I N E S S M O D E L ʮPeer to PeerʯRaaSΛల։͢Δւ֎ࣄྫɿArchive, Treet, Trove աڈʹߪೖͨ͠঎඼ ʢࣸਅ͸ϒϥϯυ͕อ༗ʣ Ϣʔβʔ͕ࡱӨͨ͠ ঎඼ͷࣸਅ ਖ਼نՁ͔֨ΒͷׂҾ ʢσʔλϕʔε͔ΒՁ֨ΛࣗಈҾ༻ʣ ঎඼ͷঢ়ଶ ʢϢʔβʔʹΑΔࣗݾධՁʣ ग़඼ऀͷ৘ใ ʢݸਓ৘ใ͕֬ೝͰ͖ͨϢʔβʔͷΈग़඼Մʣ COPYRIGHT © 180 Inc. All rights reserved. ʛ ϒϥϯυͷ૝͍Λ๰͙ɺ॥؀ܕʢαʔΩϡϥʔʣEίϚʔε
31. ϏδωεϞσϧ 31 B U S I N E S S M O D E L ʮPeer to Peerʯதݹ඼ൢചɿϙδγϣχϯάϚοϓ Ϣʔβʔ௚઀΍ΓऔΓ ʢPeer to Peerʣ தԝ؅ཧܕ ʢങऔɾࠪఆʣ BtoC BtoB COPYRIGHT © 180 Inc. All rights reserved. ʛ ϒϥϯυͷ૝͍Λ๰͙ɺ॥؀ܕʢαʔΩϡϥʔʣEίϚʔε
32. 05 VALUE ސ٬΁ͷఏڙՁ஋
33. ఏڙՁ஋ 33 V A L U E ૝͍ग़ͷ٧·ͬͨ঎඼͔ͩΒͦ͜ɺΏͣΔਓ͸େ੾ʹ࢖ͬͯ΄͍͠ͱ͍͏ࢥ͍ΛखࢴͳͲͰදݱ͍ͯ͠·͢ɻΏͣΓड͚ͨਓ͸ɺ ৽඼΍தݹ඼Λߪೖ͢Δମݧͱ͸ҟͳΓɺʮΏͣͬͯ΋Β͔ͬͨΒͦ͜େ੾ʹ࢖͓͏ʯͱ͍͏ΠϯηϯςΟϒ͕ಇ͍͍ͯ·͢ɻ ސ٬ϩΠϠϦςΟʢLTVʣͱϦϐʔτ཰ͷ޲্ COPYRIGHT © 180 Inc. All rights reserved. ʛ ϒϥϯυͷ૝͍Λ๰͙ɺ॥؀ܕʢαʔΩϡϥʔʣEίϚʔε
34. ఏڙՁ஋ 34 V A L U E ৽ͨͳސ٬૚ͷ֫ಘʢঁࣇࢠͲ΋෰ϒϥϯυʮninoʢχϊʣʯͷྫʣ ࢀՃऀ Ϛονϯά ৽نސ٬཰ ໊ ঎඼ Ϋʔϙϯൃߦ਺ ׂ ͭ ެࣜΦϯϥΠϯγϣοϓͰ ߪೖཤྺ͕ͳ͍͓٬༷ͷׂ߹ Ώͣͬͨํ͸ඞͣGET ΏͣΓड͚ͨํ͸SNS౤ߘ৚݅෇ ϒϥϯυΛϑΥϩʔ͢Δ Ϣʔβʔؒಉ࢜Ͱͷ΍ΓऔΓ ୈ1஄Ͱ50໊ ୈ2஄Ͱ65໊ʢ+15໊ʣ COPYRIGHT © 180 Inc. All rights reserved. ʛ ϒϥϯυͷ૝͍Λ๰͙ɺ॥؀ܕʢαʔΩϡϥʔʣEίϚʔε
35. ఏڙՁ஋ 35 V A L U E ࣗࣾ੡඼ͷ੡଄աఔͰͷ؀ڥ഑ྀ͸΋ͪΖΜɺϢʔβʔؒͰͷΏͣΓ߹͍΍ɺϒϥϯυಠ͕ࣗதݹ඼ൢച΁ͷऔΓ૊ΈΛߦ͏ ͜ͱͰɺ݁Ռతʹ੡඼ͷ࢖༻ظ͕ؒԆͼɺ࣋ଓՄೳͳܦӦʹ௚݁͠·͢ɻ ϒϥϯυՁ஋ͷ޲্ͱαεςφϏϦςΟઓུ αεςφϒϧϑΝογϣϯɿ ҥ෰ͷੜ࢈͔Βண༻ɺഇغʹࢸΔϓϩηεʹ͓͍ͯকདྷʹΘͨΓ࣋ଓՄೳͰ͋Δ͜ͱΛ໨ࢦ͠ɺੜଶܥΛؚΉ஍ٿ؀ڥ ΍ؔΘΔਓɾࣾձʹ഑ྀͨ͠औΓ૊Έͷ͜ͱΛݴ͍·͢ɻ COPYRIGHT © 180 Inc. All rights reserved. ʛ ϒϥϯυͷ૝͍Λ๰͙ɺ॥؀ܕʢαʔΩϡϥʔʣEίϚʔε
36. 06 COMPANY ձࣾ֓ཁ
37. ձࣾ֓ཁ 37 C O M P A N Y ໊ࣾɹɹɹɹɹɹɹɹɹɹɹɹɹ̍̔̌גࣜձࣾʢϫϯΤΠςΟʔʣ ɹɹɹɹɹɹɹɹɹɹɹɹɹɹɹʢӳจ໊ࣾʣ180 Inc. ຊࣾɹɹɹɹɹɹɹɹɹɹɹɹɹ˟540-0003
 ɹɹɹɹɹɹɹɹɹɹɹɹɹɹɹେࡕ෎େࡕࢢதԝ۠৿ϊٶதԝ2-4-6ΤϛωϯεُҪϏϧ3F ୅දऔక໾ɹɹɹɹɹɹɹɹɹɹ্஥ ণޗʢSHOGO UENAKAʣ ࣄۀɹɹɹɹɹɹɹɹɹɹɹɹɹ॥؀ܕEίϚʔεʮ180°ʯͷӡӦɺUI/UXσβΠϯࣄۀ ઃཱɹɹɹɹɹɹɹɹɹɹɹɹɹ2018೥8݄10೔ औҾઌۚ༥ػؔɹɹɹɹɹɹɹɹΈͣ΄ۜߦɾॅ৴SBIωοτۜߦ ެࣜ΢ΣϒαΠτɹɹɹɹɹɹɹhttps://180-inc.com ओཁऔҾઌɹɹɹɹɹɹɹɹɹɹChatwork / Smaregi / ۙـେֶ / ໋ཱؗେֶ / େ޿ / CNS ɹɹɹɹɹɹɹɹɹɹɹɹɹɹɹThree Arrows / gram3 / ਆ๷ࣾ / Cristal Coffee / ɹɹɹɹɹɹɹɹɹɹɹɹɹɹɹBONIQʢ༿ࢁࣾதʣҰ෦ൈਮɾܟশུ [ ձࣾ֓ཁ ] ϒϥϯυͷ૝͍Λ๰͙ɺ॥؀ܕEίϚʔε. Weaving a Compassion-Based Circular Economy. COPYRIGHT © 180 Inc. All rights reserved. ʛ ϒϥϯυͷ૝͍Λ๰͙ɺ॥؀ܕʢαʔΩϡϥʔʣEίϚʔε
38. ձࣾ֓ཁ 38 C O M P A N Y ୅දऀ PROFILE ্஥
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