Self-Driving cars. Commercial drones. Smart cameras. Movie and music creation. Powerful & intelligent robots. Over the past few years, a new revolution has brought AI almost to the level of science-fiction. However, most companies are not worried about far-off futuristic applications of AI, they want to know what AI can do - today - for their organizations. Distinguishing the hype from reality can be a bit confusing, especially when you consider the attention that AI gets from the media and commentators. So, how can your organization get started and put AI to work for you? That is the question I will answer in this talk. From greater customer intimacy, increasing competitive advantage and improving efficiency, I will discuss and show how AI can be used today and help the organization in more impact-full ways.