進化するApp Storeを有効に活用しよう

2021/06/30 Mobile Act ONLINE #5 〜 WWDC21 を振り返る 〜

Transcript

1. ਐԽ͢ΔApp StoreΛ ༗ޮʹ׆༻͠Α͏ Mobile Act ONLINE #5 ʙ WWDC21 ΛৼΓฦΔ ʙ @akatsuki174
2. ࣗݾ঺հ
3. • ਢ౻ຘʢ@akatsuki174ʣ • iOS→AndroidΤϯδχΞ • גࣜձࣾTimersॴଐ • 4݄ʹୈҰࢠग़࢈ɺҭٳத
4. ࠓ೔ͷ࿩
5. ͜ͷࢿྉͷݩʹͳͬͨಈը • Get ready to optimize your App Store product page • https://developer.apple.com/videos/play/wwdc2021/10295/ • Meet in-app events on the App Store • https://developer.apple.com/videos/play/wwdc2021/10171/ • What's new in App Analytics • https://developer.apple.com/videos/play/wwdc2021/10115/
6. ͜ͷࢿྉͷݩʹͳͬͨυΩϡϝϯτ • Get More from Your Product Pages • https://developer.apple.com/app-store/ product-page-updates/ • In-App Events • https://developer.apple.com/app-store/in- app-events/
7. ࠓ೔ͷࢿྉ
8. ࠓ೔ͷࢿྉ • SpeakerDeckʹ͋͛ͯ·͢ • Qiita • https://qiita.com/akatsuki174/items/ 3af808daf97223ee0ca8
9. ֓ཁ
10. ֓ཁ • ϓϩμΫτϖʔδͷΧελϚΠζ • ૌٻϙΠϯτ͕ҟͳΔϓϩμΫτϖʔδΛෳ਺༻ҙͰ͖ΔΑ • ϓϩμΫτϖʔδͷ࠷దԽ • A/Bςετ͕Ͱ͖ΔΑ • In-App Events • ΞϓϦ಺Ͱ։࠵͞ΕΔΠϕϯτΛApp Store಺Ͱࠂ஌Ͱ͖ΔΑ • Analytics • ෼ੳػೳ͕ύϫʔΞοϓͨ͠Α
11. ϓϩμΫτϖʔδͷ ΧελϚΠζ
13. Ͱ͖Δ͜ͱ • ϓϨϏϡʔಈըɺεΫϦʔϯγϣοτɺɹɹ ϓϩϞʔγϣϯςΩετͷΧελϚΠζ • ग़͠෼͚ϖʔδ͝ͱʹҟͳΔURLΛൃߦ • ग़͠෼͚ϖʔδͷϩʔΧϥΠζ • ࠷େ35ύλʔϯͷग़͠෼͚ը໘Λੜ੒
14. ৹ࠪ • ৽͍͠ΞϓϦόʔδϣϯΛఏग़͢Δඞཁ͸ɹ ͳ͍ • ϝλσʔλ͚ͩ৹ࠪʹग़͢
15. ϓϩμΫτϖʔδͷ ࠷దԽ
17. Ͱ͖Δ͜ͱ • 1ͭͷ߲໨ʹରͯ͠࠷େ3ͭͷύλʔϯઃఆ ʢʹA/Bςετʣ • τϥϑΟοΫׂ߹ͷௐ੔ • ಛఆͷϩʔΧϦθʔγϣϯͷΈςετΛ࣮ߦ
18. ΞΠίϯΛA/Bςετ͢Δ৔߹ • ϓϩμΫτϖʔδͰݟͨΞΠίϯͱɺσόΠε ͷϗʔϜը໘ͷΞΠίϯ͸ಉ͡ • ͜ΕΛ࣮ݱ͢ΔͨΊʹɺ͢΂ͯͷΞΠίϯɹ ΞηοτΛόΠφϦʹؚΊΔඞཁ͕͋Δ • ࠓ·ͰͱҟͳΔΞΠίϯΛ࠾༻͢Δ৔߹͸ɺ ࣍ͷϦϦʔεͰΞΠίϯΛߋ৽͢Δ
19. ΞϓϦ৹ࠪ • جຊతʹ͸ɺ৽͍͠ΞϓϦόʔδϣϯΛఏग़ ͢Δඞཁ͸ͳ͘ɺϝλσʔλ͚ͩ৹ࠪఏग़ɹ ͢Ε͹OK • ͨͩ͠ɺΞΠίϯΛA/Bςετ͢Δʹ͸ɺɹɹ ͢΂ͯͷΞΠίϯΞηοτΛؚΊͨ৽ɹɹɹ όʔδϣϯΛఏग़͢Δඞཁ͕͋Δ
20. In-App Events
21. In-App Eventsͱ͸ • ήʔϜେձɺϑΟοτωενϟϨϯδɺөըͷ ࢼࣸձͳͲɺΞϓϦ΍ήʔϜ಺ͷΠϕϯτɹ ͳͲΛࢦ͢
22. දࣔՕॴ
23. දࣔՕॴ • ϓϩμΫτϖʔδɺݕࡧɺGamesλϒɺAppɹ λϒɺTodayλϒ • TodayλϒɺήʔϜλϒɺAppλϒͰ͸Apple ͷฤूνʔϜ͕ݫબͨ͠Πϕϯτ͕දࣔ͞ΕΔ
24. ΠϕϯτΧʔυ
25. ΠϕϯτΧʔυ • ϓϩμΫτϖʔδʹΧʔυ͕ෳ਺͋Δ৔߹͸ɺ ։࢝೔΍༏ઌ౓ʹج͍ͮͯιʔτ͞ΕΔ • ͢ͰʹΞϓϦΛμ΢ϯϩʔυ͍ͯΔϢʔβ͕ ΧʔυΛλοϓͨ͠৔߹͸ɺΞϓϦ΍ήʔϜ಺ ͷద੾ͳ৔ॴʹભҠ
26. Πϕϯτৄࡉϖʔδ
27. Πϕϯτ։࢝௨஌
28. Πϕϯτ಺༰ͷઃఆ
29. ܝࡌࠃɺ஍Ҭͷܾఆ
30. εέδϡʔϧͷܾఆ
31. Deep Linkͷઃఆ • ΠϕϯτΧʔυλοϓ࣌ʹΞϓϦͷ֘౰Օॴʹ ભҠͤ͞Δ͜ͱ͕Ͱ͖Δ • ͢Ͱʹμ΢ϯϩʔυࡁΈͷϢʔβ͕Πϕϯτ ΧʔυΛλοϓͨ࣌͠ʹૉૣ͘ΞΫηεͰ͖Δ Α͏ʹͳΔ
32. Πϕϯτͷঢ়ଶભҠ
33. Πϕϯτͷঢ়ଶભҠ • ઌఔ·Ͱͷ৘ใΛอଘ͚ͨͩ͠Ͱ͸υϥϑτɹ ঢ়ଶͷ·· • ΠϕϯτΛϨϏϡʔʹग़͢ඞཁ͕͋Δ
34. ੍໿ࣄ߲ • 1ͭͷΞϓϦʹ͖ͭɺApprovedঢ়ଶͷɹɹɹ Πϕϯτ͸10ݸ·Ͱ͔࣋ͯ͠ͳ͍ • App StoreʹҰ౓ʹެ։Ͱ͖ΔΠϕϯτ͸5ݸ ·Ͱ
35. Analytics
36. Pre-order
37. Pre-order
38. ऩӹ
39. Ξοϓσʔτ
40. ࠶μ΢ϯϩʔυ
41. macOSͷ࢖༻ঢ়گ
42. App Clips
43. App Clips
44. App Clips
45. ͦͷଞʹ΋… • ৽ػೳपΓͷܭଌ΋΋ͪΖΜͰ͖Δ • ʮϓϩμΫτϖʔδͷΧελϚΠζʯ • ʮϓϩμΫτϖʔδͷ࠷దԽʯ • In-App Events
46. ·ͱΊ
47. ·ͱΊ • ࠓ೥ͷळɺApp Store͕݁ߏਐԽ͢ΔΑ • ͥͻࣾ಺ͷϚʔέλʔʹڞ༗͠Α͏ • ݸਓ։ൃͯ͠ΔͳΒɺઈରΩϟονΞοϓͯ͠ औΓೖΕΑ͏
48. એ఻
49. • αʔόʔαΠυΤϯδχΞ (PHP, Golang, AWS) • AndroidΤϯδχΞ (Kotlin) • iOSΤϯδχΞ (Swift) TimersͰ͸ݱࡏΤϯδχΞશ৬छ࠾༻தʂ ৄ͘͠͸”Timers”Ͱݕࡧ
50. ଞͷWWDCࢿྉ΋Ͳ͏ͧ
51. ͝ਗ਼ௌ ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ