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Noを伝える技術 #pmconf2021

Noを伝える技術 #pmconf2021

プロダクトマネージャーカンファレンス2021登壇時の資料です。
https://2021.pmconf.jp/sessions/pkikYIU5

Aki / @LoveIdahoBurger

October 26, 2021
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  1. Mistakes increase your experience and experiences decrease your mistake. If

    you learn from your mistakes, then others learn from your success. – Unknown – “ ”
  2. Ͱ΋Yesͱݴ͏ͷ͸NoͷԿഒ΋༰қ ͱ͍͏Θ͚Ͱ͜ ΕΛ΍Βͳ͖Ό ͍͚ͳ͍Μͩ ͩΊͰ͢ ͑ʁʁʁ PM PM ͑ʁʁʁ ൺֱతԕ͍ؔ܎ੑ

    ൺֱత͍ۙؔ܎ੑ εςʔΫϗϧμʔΑΓ΋νʔϜ͔ΒωΨςΟϒͳϦΞΫγϣϯΛड͚Δ΄͏͕ؾ෼తʹָ ˠશͯʹYesͱݴ͍νʔϜͷఢʹͳΓͳ͕Βશ࣮ͯݱ͢Δͷ͕PMతʹ࠷΋ָ͔΋͠Εͳ͍ εςʔΫ ϗϧμʔ ϓϩμΫτ νʔϜ
  3. ͪ͜Βͷཱ৔Λཧղͯ͠΋Β͏ͨΊͷεςοϓ • ૬खͷ࿩ΛΑ͘ฉ͘ – ͨͱ͑૬ख͕ԿΛݴ͓͏ͱ͍ͯ͠Δͷ͔Λ༧ଌͰ͖ͨͱͯ͠΋ ˠʮͣͬͱݴͬͯΔͷʹͪΌΜͱ࿩Λฉ͍ͯ͘Εͳ͍ʯΛ๷͙ • ͲͷΑ͏ͳՁ஋͕͋Δͷ͔ʹ͍ͭͯͷڞ௨ཧղΛ࣋ͭ – ڞײ͢Δ

    – Ͱ͖Ε͹਺஋Խ͢Δ ˠʮͪΌΜͱཧղ͍ͯ͠ͳ͍ͤ͘ʹஅΒΕͨʯΛ๷͙ • ͜ΕΛ࣮ݱ͢ΔͨΊʹ෷Θͳ͚Ε͹ͳΒͳ͍ίετΛઆ໌͢Δ – අ༻໘Ҏ֎ʹʮԿ͔ଞͷཁ๬ͷ࣮ݱ࣌ظ͕஗ΕΔʯʮओཁͳ,1*ʹωΨςΟϒͳΠϯύΫτ͕ ૝ఆ͞ΕΔʯͳͲ΋ίετͱΈͳ͢ ˠʮ͜Μͳͷ؆୯Ͱ͠ΐɺஅΔཧ༝͸ແ͍ΑͶʁʯΛ๷͙ ͜͜·ͰͷεςοϓͰ ґཔऀ͕ࣗΒཁٻΛऔ ΓԼ͛Δέʔε͸Α͘ ͋Δ ͜͜Λஸೡʹߦ͏͜ͱ ͰNoͱݴΘͣʹࡁΉՄ ೳੑ͕গ্͕͠Δ
  4. NoͱࢥͬͨΒ·ͣNotͰߟ͑Δ Not Now ࠓ͡Όͳ͍ Not That Way ͦͷํ๏͡Όͳ͍ Not Aligned

    with the Vision Ϗδϣϯͱ߹ͬͯͳ ͍ Not This Product ͜ͷϓϩμΫτ͡Ό ͳ͍ ਖ਼͍͠՝୊ ਖ਼͘͠ͳ͍՝୊ • ଞʹ༏ઌ౓ͷߴ͍՝ ୊͕͋Δ • ։ൃͷલఏ৚͕݅੔ ͍ͬͯͳ͍ ͳͲ • ఏҊ͞ΕͨWhy͸ਖ਼ ͍͕͠What΍How͸ ΋ͬͱྑ͍΋ͷ͕͋ Γͦ͏ • ٕज़తʹͰ͖ͳ͍ ͳͲ • ͜ͷϓϩμΫτͰ͸ ͳ͘ผͷϓϩμΫτ ʹର͢ΔมߋͰղܾ ͢Δ΂͖໰୊ • ͦ΋ͦ΋։ൃ͕ඞཁ Ͱ͸ͳ͍͔΋ ͳͲ • ϓϩμΫτ΍ձࣾͷ Ϗδϣϯ΍ઓུͱ߹ க͍ͯ͠ͳ͍ • ͓٬༷ͷͨΊʹͳͬ ͍ͯͳ͍ ͳͲ
  5. ਖ਼͍͠՝୊ʹ͸ϙδςΟϒͳNoΛ Not Now ࠓ͡Όͳ͍ Not That Way ͦͷํ๏͡Όͳ͍ Not Aligned

    with the Vision Ϗδϣϯͱ߹ͬͯͳ ͍ Not This Product ͜ͷϓϩμΫτ͡Ό ͳ͍ ਖ਼͍͠՝୊ ਖ਼͘͠ͳ͍՝୊ ˓݄ʹணखͰ͖·͢ ˓˓ͱ͍͏ํ๏͸Ͳ͏Ͱ ͔͢ʁ ˓˓ϓϩμΫτʹΑΔղ ܾ͕Αͦ͞͏Ͱ͢ ͜Ε͸͸͖ͬΓNoͱݴ ͬͨ΄͏͕͍͍৔߹͕ ଟ͍ ͜͜Ͱ૬ख͕ಷײྗΛൃش͖ͯͨ͠Β͸͖ͬΓNoͱݴ͏