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Attracting a Younger Generation to Fundraising ...
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Auctria
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January 15, 2025
Business
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Attracting a Younger Generation to Fundraising Events
featuring the GFS team
Auctria
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January 15, 2025
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Transcript
ATTRACTING A YOUNGER GENERATION TO FUNDRAISING EVENTS Amy Lopez Assistant
Fundraising & Events Producer Colleen O’Connor Assistant Fundraising & Event Producer
We can offer innovative ideas and fundraising solutions that can
help your nonprofit achieve a fundraising goal that you thought was out of reach. GFS is a minority and woman owned business that specializes in creating and producing successful fundraising events.
GALAS & AUCTIONS BENEFIT DINNERS/LUNCHEONS WALKS/RUNS GOLF TOURNAMENTS CONFERENCES COMMUNITY
EVENTS
EVENT MANAGEMENT VENDOR COORDINATION SPONSORSHIP SUPPORT VOLUNTEER MANAGEMENT
OVERVIEW Who is GenZ? What Motivates GenZ? How Can You
Engage GenZ in Your Fundraising Events?
WHY SHOULD YOU INVEST IN GENZ?
WHO IS GENZ? GenZ is the generation born between 1997
and 2012 GenZ individuals are currently between 13 - 28 years old
GENZ ATTRIBUTES Socially Conscious Engaged with a wide range of
global and societal Issues Bring fresh perspective, adaptability, and enthusiasm to the workplace
Lack Authenticity Exclusivity Lack of Transparency Overemphasis on Tradition GENZ
DISLIKES
Opportunities for Involvement 1. Purpose-Driven Missions 2. Transparency & Impact
3. Create a Culture of Recognition 4. Technology Integration 5. Inclusive Events 6. GENZ LIKES
Hands-On Engagement Skill-Based Volunteering OPPORTUNITIES FOR INVOLVEMENT 1.
VOLUNTEER ROLES FOR GENZ Graphic Design Web Design Social Media
& Marketing
VOLUNTEER ROLES FOR GENZ Photography & Videography Set-up & Clean-up
Committee Assistance
Clear Understanding of Your Mission Meaningful Connections Prioritizing Authenticity 2.
PURPOSE-DRIVEN MISSIONS
PURPOSE-DRIVEN MISSION EXAMPLE Which programs or initiatives would you like
to highlight? Build Authentic, Meaningful Connections Leave a Lasting Impression!
3. TRANSPARENCY & IMPACT Highlight the Impact Engage Attendees Creative
Interactive Elements to Enhance Your Next Event!
IMPACT VIDEO Showcase the Real-Life Impact Use Personal Stories Make
Your Mission Relatable Inspire Support Motivate Action
4. CREATE A CULTURE OF RECOGNITION GenZ is Motivated By:
Peer Influence Social Connection
Social Media Recognition Impact-Focused Recognition WAYS TO HIGHLIGHT GENZ
QR Codes GenZ Tech Strategies 5. TECH INTEGRATION
WHY QR CODES ARE ESSENTIAL GenZ Appreciates Convenience Link to
Your Online Auction & Donation Page
ONLINE AUCTIONS Online Auctions Offer Convenient, Phone- Friendly Participation Unique
Experiences
ONLINE CAMPAIGNS Online Campaigns Use Social Media to Boost Awareness
Flexibility for Supporters Share Compelling Stories
6. INCLUSIVE EVENTS Multi-Language Translations Onsite Translators & Interpreters Land
Acknowledgement
INCLUSIVE EVENTS Sliding Scale Tickets Prioritize BIPOC Vendors & Local
Small Businesses Hybrid & Live- Streamed Events
RECAP Opportunities for Involvement 1. Purpose-Driven Missions 2. Transparency &
Impact 3. Recognition 4. Technology Integration 5. Inclusive Events 6.
REIMAGINING THE GALA Avoid Traditional Formal Dinners Consider Hosting Relaxed
Social Events Like Networking Mixers GenZ Loves a Themed Party Offer a More Casual Setting for Guests to Mingle and Connect
Swap Your Traditional Gala for a Networking Mixer! Relaxed Venues
Laid-Back Atmosphere Natural Guest Connections Expand Your Network Engage Potential Donors or Sponsors NETWORKING MIXER
INTERACTIVE ELEMENTS Showcase Your Organization’s History Invite Guests to Contribute
to a Shared Project Have Guests Share Their Insights on a Posed Question
HISTORY STORYBOARDS Highlight Key Milestones Explore Your Organization’s History
SHARED PROJECT
WRITE & REFLECT Ask Guests a Meaningful Question Example: "If
you had one wish, what would it be?" Engage Attendees with Your Organization’s Mission
INTERACTIVE GAME
Hosted Sit-Down Auction & Dinner Fundraising Results Fell Short Reimagined
the Event TRADITIONAL GALA
Casual, Interactive Experiences Offer Authenticity, Connection, and Efficiency Created a
Space for Meaningful Conversations REIMAGINING THE GALA
SUMMARY Opportunities for Involvement 1. Purpose-Driven Missions 2. Transparency &
Impact 3. Creating a Culture of Recognition 4. Technology Integration 5. Inclusive Events 6.
[email protected]
425-985-0208 www.gfsevents.org facebook.com/gfsevents instagram.com/gfsevents let's connect! linkedin.com/company/gfs-events Thank You!