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Becoming a Better Blogger

Becoming a Better Blogger

Want to become a better blogger? Here are the most common questions I get and my answers - from my workshop at WordCamp Orange County (#wcoc)

chrislema

June 10, 2017
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  1. $GEQOKPI CDGVVGTDNQIIGT
    @CHRISLEMA

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  2. IF YOU HAVE CONVERSATIONS, YOU CAN WRITE.
    THE PROBLEM ISN’T EXTERNAL.
    WE BRING US WITH US EVERYWHERE.
    @CHRISLEMA

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  3. *QYFQ[QWEQOGWR
    YKVJVQRKEU!
    @CHRISLEMA

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  4. FIRST, LET’S GO BUY A BOAT
    @CHRISLEMA

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  5. If you want to write & be helpful to folks, you have
    to understand:
    • What your audience wants
    • What info they need
    • What their choices are
    • How to evaluate those choices
    • Recommend a solution
    @CHRISLEMA

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  6. IN OTHER WORDS, THE MORE YOU UNDERSTAND
    YOUR READER’S JOURNEY,
    THE EASIER IT IS TO WRITE FOR THEM.
    @CHRISLEMA

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  7. UNAWARE
    PROBLEM
    AWARE
    SOLUTION
    AWARE
    PRODUCT
    AWARE
    FULLY
    AWARE
    DISCOVERY CONSIDERATION DECISION
    Develop Problem
    Vocabulary
    Develop Solution
    Vocabulary
    Articulate
    Available Options
    Match Values &
    Needs
    Differentiate
    Yourself
    CONTENT TYPES
    • CHECKLISTS
    • STORIES
    • Q&A
    • MAPS
    • LISTS
    • HOW TO
    • TUTORIALS
    • WHITE PAPERS
    • COMPARISONS
    • OPINIONS
    • BEST OF
    • GUIDES
    • CASE STUDIES
    • BUYER’S GUIDE
    • HEAD TO HEAD
    @CHRISLEMA

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  8. 9JCVCTGVJGOQUVEQOOQP
    OKUVCMGU +PGGFVQCXQKF!
    @CHRISLEMA

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  9. • WRITING WITH YOUR WRITING VOICE
    • ONLY WRITE WHEN YOU’RE INSPIRED
    • WRITING TO EVERYONE
    • WRITE & EDIT AT THE SAME TIME
    • WRITE & RESEARCH AT THE SAME TIME
    • WRITE WITHOUT AN OPINION
    @CHRISLEMA

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  10. *QYFQ[QWHKPF[QWTXQKEG!
    @CHRISLEMA

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  11. • GET GOOD AT ONE SONG FIRST
    • PRACTICE OFTEN
    • ADD YOUR OWN STYLE
    • KNOW YOUR RANGE
    • ADD MORE SONGS TO YOUR ARSENAL
    HOW TO DO KAREOKE WELL
    @CHRISLEMA

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  12. *QYFQ[QWYTKVG
    EQPUKUVGPVN[!
    @CHRISLEMA

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  13. • SAME PLACE
    • SAME TIME
    • BE RESTED / ENERGIZED
    • CONNECTED TO ANOTHER HABIT
    DEVELOPING HABITS
    @CHRISLEMA

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  14. • THINGS THAT INSPIRE YOU
    • CONTRARIAN OPINIONS
    • PRODUCTS THAT DELIGHT
    • ARTICLE TITLES YOU NEVER READ
    • CONTENT THAT YOU WANT TO USE
    HAVE AN IDEA JOURNAL
    @CHRISLEMA

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  15. • TOPIC OF POST
    • CATEGORY OF POST
    • TYPE OF POST
    EDITORIAL CALENDAR
    @CHRISLEMA

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  16. 9JCVCTGVJGFKHHGTGPV
    V[RGUQHRQUVU!
    @CHRISLEMA

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  17. • HOW TO
    • PRODUCT REVIEW
    • INTERVIEW
    • LISTS
    • RESEARCH
    TYPES OF POSTS
    • PREDICTIONS
    • OPINION
    • ENCOURAGEMENT
    • SPOTLIGHT
    • CAUTION
    @CHRISLEMA

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  18. *QYFQ[QWURGGFWR
    [QWTYTKVKPI!
    @CHRISLEMA

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  19. • WRITE A LOT OF DRAFTS
    • KILL MY INNER CRITIC
    • READ COMMENTS & QUESTIONS
    • READ QUORA (OR STACK EXCHANGE)
    • USE FRAMES TO CREATE STRUCTURE
    SPEED TIPS
    @CHRISLEMA

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  20. *QYFQ[QWUVTWEVWTG
    [QWTRQUVU!
    @CHRISLEMA

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  21. 1. PROBLEM WE FACE
    2. OBJECTIVE I WANT
    3. TOOLS I’M USING
    4. STEPS TO TAKE
    5. RESULTS
    HOW TO
    @CHRISLEMA

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  22. 1. TRIGGER FOR REVIEW
    2. REVIEW CRITERIA SELECTION
    3. REVIEW CRITERIA DESCRIPTIONS
    4. REVIEW
    5. CONCLUSION
    REVIEWS
    @CHRISLEMA

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  23. 1. DISCOVERY
    2. SIGNIFICANCE
    3. INTRODUCTION
    4. Q&A
    5. KEY TAKEAWAYS
    INTERVIEW
    @CHRISLEMA

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  24. 1. CONTEXT
    2. RECENT DISCOVERY OF RESEARCH
    3. INSIGHT
    4. APPLICATION
    5. CHALLENGE
    RESEARCH
    @CHRISLEMA

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  25. 1. HISTORY
    2. STORY
    3. OBSERVATION
    4. OPINION (TRANSLATION OF CONTEXT)
    5. CONCLUSION / QUESTION
    OPINION
    @CHRISLEMA

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  26. 37'56+105!
    @CHRISLEMA

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