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Projektowanie dla ludzi: Emotional Design w pra...
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Mariusz Cieśla
February 07, 2013
Design
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270
Projektowanie dla ludzi: Emotional Design w praktyce - GDG Krakow 06.02.2013
Slides (in Polish) to the talk that I gave during GDG meeting in Krakow on 6th February 2012.
Mariusz Cieśla
February 07, 2013
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Transcript
projektowanie dla ludzi emotional design w praktyce.
w tej prezentacji nie ma ani linijki kodu. ostrzeżenie:
usability, głupcze.
“Design is how it works” Steve Jobs
Donald Norman
Philippe Starck
ludzie lubią ładne rzeczy*
ludzie lubią ładne rzeczy* *nawet jeśli czasem są bezużyteczne
ludzie lubią ładne rzeczy* *szczególnie kiedy są użyteczne i działają
Design is how it feels
usable = edible
None
None
mózg
koszty vs korzyści
visceral
behavioral
reflective
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Antonio Damasio University of Southern California
emotional design
usability, głupcze.
“Before your application can create an emotional relationship with the
user, it must get the basics right.” Aral Balkan (@aral)
“People will forget shortcomings, follow your lead and sing your
praise if you reward them with positive emotion” Aarron Walter (@aarron), MailChimp
“Emotional attachment to products can encourage people not to discard
a product.” Pieter Desmet, Delft Institute of Positive Design
“Personality invites empathy” Aarron Walter (@aarron), MailChimp
interakcja człowiek-człowiek
interakcja człowiek-komputer
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uczłowieczanie maszyny
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jak uczłowieczyć maszynę?
mów mi po imieniu
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projektowanie gier
persona
interpersonal circumplex
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projektowanie dialogu
storyboarding
voice & tone
ludzie lubią być fajni
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przyjazne błędy
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kolor
baby face bias
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proporcje
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zabawa
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przywiązanie do detali
"Trust is a gut feeling more than a rational process
and visual design affects emotions in a very powerful way, perhaps more than any other stimuli" James Putorti, Mint.com
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od kogo się uczyć?
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party pooper mode * tylko 0.07% party pooperów
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dzięki :) @dotmariusz