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Being Useful: A Short Introduction to Proactive...

Mariusz Cieśla
September 09, 2016

Being Useful: A Short Introduction to Proactive UX Design — Refresh Conference 2016, Tallinn Estonia

Product design is broken. Way too many products are being design and built with content over context. We are overrun by useless notifications and email newsletters we don't care about. In this talk, I'll try to show you how to delight people using your products with design that cares about their context.

Mariusz Cieśla

September 09, 2016
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Transcript

  1. Fun fact: Apple Emoji are actually bitmaps embedded in a

    font file, so you can’t really scale them for your slides. Bad Apple. Bad.
  2. THE TERM “ADAPTATION” IN COMPUTER SCIENCE REFERS TO A PROCESS,

    IN WHICH AN INTERACTIVE SYSTEM (ADAPTIVE SYSTEM) ADAPTS ITS BEHAVIOUR TO INDIVIDUAL USERS BASED ON INFORMATION ACQUIRED ABOUT ITS USER(S) AND ITS ENVIRONMENT. Wikipedia
  3. DELIVER INFORMATION AT THE RIGHT PLACE AND TIME FOR EACH

    OF YOUR USERS. THE MOST RELEVANT EXPERIENCES ARE ALSO THE MOST MAGICAL AND LEAD TO INCREASED ENGAGEMENT AND SATISFACTION. Google Glass Design Guidelines
  4. REAL-TIME, HANDS-ON PROACTIVE EXPERIENCES SEEM TO BE ON A RAPID

    PACE TO BECOMING EVERYDAY CUSTOMER EXPERIENCES. THEY ARE BECOMING THE EXPECTATION. Dan Nett
  5. THE EMERGENCE OF PROACTIVE EXPERIENCES IS TIED TO THE CHANGING

    ROLE TECHNOLOGY PLAYS IN OUR LIVES. Tony Costa, UX Magazine
  6. • Proximity sensor • Ambient light sensor • Camera •

    Accelerometer • Gyroscope • Compass • Barometer • NFC for Apple Pay • Fingerprint scanner • Pressure sensitive display
  7. I ALWAYS WANTED TO BROWSE FACEBOOK ON MY FRIDGE USING

    MICROSOFT INTERNET EXPLORER! Nobody, ever.
  8. FIND THE TRAIN ON THE STATION I’VE NEVER BEEN TO

    BEFORE Action Object of action Context
  9. FIND THE TRAIN ON THE STATION I’VE NEVER BEEN TO

    BEFORE Action Object of action Context Job statement }