The importance of functional UX is understated. We talk a lot about personas and research, but when push comes to shove, somehow we arrive at
Product Manager > Consumer
This talk touches on the laws of UX and their subsequent takeaways, then dives into real world learnings and patterns based on them. Lastly, it touches on user testing methodology, the wireframing and prototyping journeys, tools and best practices for each of those phases, and key learning outcomes and objectives of a robust design process.