APIs are eating the world

Marc Andreessen once famously said that “software is eating the world”. What he didn’t say was that increasingly it is APIs were driving the rapid creation of software. Pair that with the emergence of the “API Economy” where it is no longer enough for a business to just serve customers, but also key for them to offer APIs to increase profitability.

Transcript

1. @hpoom APIs are eating the world By Simon Wood 1 www.CTO-meetup.com
2. / @hpoom About me Associate Director of Architecture & Engineering Holiday Extras Simon Wood 2
3. @hpoom We are building the future of travel
4. / @hpoom 4 Shortbreaks
5. / @hpoom 5 What I am going to cover Marketplace Consuming Building Offering
6. / @hpoom talking about web apis 6 HTTP APIs ! Functional APIs
7. / @hpoom Don’t you mean REST APIs 7 HTTP API != REST API
8. @hpoom Consuming 8
9. ” @hpoom Software is eating the world
   Marc Andreessen "Fortune Brainstorm TECH 2012" by Fortune Live Media. Licensed under Creative Commons.- https://flic.kr/p/cyoZPJ
10. ” @hpoom APIs are eating the world
    Simon Wood - 11th Aug 2016
11. @hpoom 11 APIs Mobile Social Cloud Diagram by Sam Ramji - http://bit.ly/biz-apis
12. @hpoom Lean product
    Development 12
13. ” @hpoom The lean startup method is not about cost, it is about speed
    Eric Ries
    "The Lean Startup, London Edition" by Betsy Weber. Licensed under Creative Commons.- https://flic.kr/p/beLX4X
14. @hpoom Don’t Reinvent The wheel 14
15. @hpoom Tech Talent Shortage 15
16. @hpoom has already
    been solved 16
17. @hpoom Package Managers 17
18. @hpoom Services future 18
19. @hpoom Are battle hardened Are Mostly bug free Have support networks Have economy of scale 19 Services
20. @hpoom The Technology Revolution 20
21. @hpoom 21 http://blog.gardeviance.org/2012/11/monopolies-commoditisation-and.html
22. @hpoom Marketplace 22
23. @hpoom Mainstream API usage 23
24. / @hpoom Facebook Social Solutions 24 Twitter Pinterest
25. / @hpoom Auth0 Authentication Solutions 25 Stormpath AWS Cognito
26. / @hpoom Contentful Content Solutions 26 Prismic Osmek
27. / @hpoom Twilio Communications Solutions 27 Nexmo Plivo
28. / @hpoom Mandrill Email Solutions 28 SendGrid context.io
29. @hpoom Holiday Extras API consumption 29
30. / @hpoom 30 apis Holiday extras use
31. @hpoom Discovery 31
32. / @hpoom Mashape market.mashape.com
33. / @hpoom ProgrammableWeb /apis/directory
34. / @hpoom GitHub github.com/toddmotto/public-apis
35. @hpoom Offering 35
36. ” @hpoom APIs are going to be the driver for the digital economy and unless companies are talking about APIs already, they will be left behind
    James Parton "love our new phone" by Nate Steiner. Licensed under Creative Commons.- https://flic.kr/p/8sedqw
37. @hpoom APIS connect Businesses 37
38. @hpoom APIS Allow you to change fast 38
39. @hpoom couple 39 De
40. @hpoom Hide legacy 40
41. @hpoom 41
42. @hpoom More efficient 42
43. @hpoom People working on your business not in your business 43
44. @hpoom Free Innovation 44
45. / @hpoom 45 Airbnb eco-system
46. ” @hpoom Expedia generates more than $4 billion of revenue. 80% of this revenue is generated via Expedia Affiliate Network APIs.
    3scale "9M-AFG" by Alec Wilson. Licensed under Creative Commons.- https://flic.kr/p/JkZiYN
47. / @hpoom Ebay developer.ebay.com
48. / @hpoom Fitbit dev.fitbit.com
49. ” @hpoom By exposing data, business processes and other services and resources through APIs, organizations are creating compelling new business platforms
    Winning in the API Economy - 3scale
50. @hpoom acquisition through APIS 50
51. @hpoom 51
52. @hpoom 52
53. @hpoom 53
54. @hpoom 54
55. @hpoom Public Vs Private APIS 55
56. ” @hpoom If You Have A Publicly Available Mobile App You Have a Public API.
    Kin Lane
    bit.ly/public-API
57. ” @hpoom we’re excited by the interest in developing for the Snapchat platform but we prohibit access to the private API we use to provide our service
    bit.ly/snapchat-api
58. / @hpoom 58
59. / @hpoom Teller.io
60. @hpoom Evangelise Your API 60
61. @hpoom Building 61
62. @hpoom REST 62
63. @hpoom nouns are good verbs are bad pluralise all resource paths 63
64. @hpoom good bad 64 https://api.com/dogs/12345 https://api.com/dogs https://api.com/walkDog https://api.com/getDogs
65. @hpoom 65 CRUD SQL REST Create INSERT POST Read SELECT GET Update UPDATE PUT Delete DELETE DELETE WRONG
66. @hpoom 66 CRUD SQL REST Create INSERT PUT or POST Read SELECT GET Update UPDATE PUT or PATCH Delete DELETE DELETE
67. @hpoom HATEOAS 67
68. / @hpoom Pokéapi @phalt_ pokeapi.co
69. @hpoom 69 { "id": 1, "name": "bulbasaur", "base_experience": 64, "height": 7, "is_default": true, "order": 1, "weight": 69, "abilities": [ { "is_hidden": true, "slot": 3, "ability": { "name": "chlorophyll", "url": "http://pokeapi.co/api/v2/ability/34/" } } ] }
70. @hpoom Defer to Standards 70
71. / @hpoom HAL stateless.co/hal_specification.html API Standards 71 json:api jsonapi.org JSON-LD json-ld.org
72. / @hpoom schema.org schema.org
73. @hpoom 73 PUBLIC SERVICE ANNOUNCEMENT This is THE correct way to write numeric dates 2014-07-02 Source XKCD - http://bit.ly/iso-date
74. @hpoom 74 Security
75. @hpoom HTTP Authentication is all About headers 75
76. @hpoom 76 GET /account/foo HTTP/1.1 Host: myapi.com Authorization: Basic aHR0cHdhdGNoOmY= GET /account/foo HTTP/1.1 Host: myapi.com Authorization: Bearer 0b79bab50daca910b000d4f1a2b675d604257e42
77. @hpoom 77 PUT /photos/puppy.jpg HTTP/1.1 Content-Type: image/jpeg Content-Length: 94328 Host: johnsmith.s3.amazonaws.com Date: Tue, 27 Mar 2007 21:15:45 +0000 Authorization: AWS AKIAIOSFODNN7EXAMPLE: MyyxeRY7whkBe+bq8fHCL/2kKUg=
78. @hpoom Checksum tricks 78 sha256sum ("Checksum tricks") = mrVNeq8H9+qyQDCkFzPyZl8V3V44rcpYnHoDikLqF5c=
79. @hpoom IP Firewall Rules are flawed 79
80. @hpoom 80
81. @hpoom Governance & Management 81
82. / @hpoom apigee apigee.com API Management Solutions 82 kong getkong.org AWS API Gateway aws.amazon.com/api-gateway
83. @hpoom RATE Limiting Done RIGHT 83
84. @hpoom 84 Visibility
85. @hpoom Cloud based logging ROCKS 85
86. / @hpoom Sumo Logic sumologic.com Cloud logging solutions 86 Logstash elastic.co/products/logstash Loggly loggly.com
87. @hpoom 87
88. @hpoom 88
89. @hpoom Metrics are Essential 89
90. / @hpoom Zapier status.zapier.com Cloud metrics solutions 90 Runscope runscope.com Graphite graphiteapp.org
91. @hpoom 91
92. @hpoom 92 Versioning
93. @hpoom Avoid versioning at all costs 93
94. @hpoom 94 GET /api/v2/account/foo HTTP/1.1 Host: myapi.com GET /api/account/foo HTTP/1.1 Host: myapi.com Accept: application/vnd.myapi.v2+json
95. @hpoom Caching & Async 95
96. @hpoom 96 API Website Mobile App Affiliates Smart TV Hotels Tickets Transport Food 1.2s 1.1s 0.6s 0.8s
97. @hpoom 97 API Website Mobile App Affiliates Smart TV Hotels Tickets Transport Food Cache Cache Cache Cache Cache
98. @hpoom Eat own dog food 98
99. @hpoom Future of APIs 99
100. @hpoom Microservices 100
101. @hpoom Serverless 101
102. / @hpoom backends for frontons 102
103. @hpoom There is an API
     strategy For everyone 103
104. ” @hpoom You wouldn't really think that an online bookstore needs to be an extensible, programmable platform. Would you?
     Steve Yegge "Amazon - official opening" by Scottish Government. Licensed under Creative Commons.- https://flic.kr/p/aFjhZR
105. @hpoom Thank you please contact me if you have any questions Twitter: @hpoom logo 105 By Simon Wood www.CTO-meetup.com