Upgrade to PRO for Only $50/Year—Limited-Time Offer! 🔥
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
John Hancock LOFT Visits Workbar
Search
C. Todd Lombardo
PRO
January 10, 2018
Design
6
360
John Hancock LOFT Visits Workbar
C. Todd Lombardo
PRO
January 10, 2018
Tweet
Share
More Decks by C. Todd Lombardo
See All by C. Todd Lombardo
Delightfully Awesome: Product Tank NYC 17-June-2024
iamctodd
PRO
0
210
Las Reglas de Producto
iamctodd
PRO
4
540
Product Roadmaps are Hard
iamctodd
PRO
55
12k
Your Smartphone Knows What You're Doing
iamctodd
PRO
1
510
Product Research Rules! MtPCon London 2019
iamctodd
PRO
18
2.6k
Products, Portfolios, & P-Teams, Oh My!
iamctodd
PRO
6
1.8k
Roadmaps Are Dead, Long Live Roadmaps! MTPCon 2018
iamctodd
PRO
26
12k
Data & Design Like PB&J
iamctodd
PRO
8
610
Product Tank Boston - Roadmaps?
iamctodd
PRO
5
1.1k
Other Decks in Design
See All in Design
デザインを信じていますか
sekiguchiy
1
660
OJTで学んだ 「心を動かす」ファシリテーション
saki822
1
180
ドルちゃん
design_dolphins
0
500
Findyのプロデチームの 歩みとこれから
satty9556
0
350
デザインシステムの「種」を使って、受託開発を加速させる
akane___ui
0
12k
【Designship 2025|10.11】デザイン組織と事業貢献、その挑戦と結果。
payatsusan213
1
840
Liquid GlassとApp Intents
touyou
0
550
株式会社ログラス - 会社説明資料【デザイナー】/ Loglass Designer
loglass2019
1
5.5k
The Spring Festival
jisun
0
110
What makes a great Director?
_limex_
0
350
プロダクトデザイナーに学ぶ、『見る気が起きる』ダッシュボードの作り方 / Creating Engaging Dashboards: Lessons from Product Designers
yamamotoyuta
1
290
デザイナーがはばたく未来の入り口『hatch』が描く、新しいデザイナー育成のカタチ
goodpatch
3
2.8k
Featured
See All Featured
Bootstrapping a Software Product
garrettdimon
PRO
307
120k
Large-scale JavaScript Application Architecture
addyosmani
515
110k
Java REST API Framework Comparison - PWX 2021
mraible
34
9k
Designing for Performance
lara
610
69k
Design and Strategy: How to Deal with People Who Don’t "Get" Design
morganepeng
132
19k
Stop Working from a Prison Cell
hatefulcrawdad
273
21k
Let's Do A Bunch of Simple Stuff to Make Websites Faster
chriscoyier
508
140k
How STYLIGHT went responsive
nonsquared
100
6k
Mobile First: as difficult as doing things right
swwweet
225
10k
Visualizing Your Data: Incorporating Mongo into Loggly Infrastructure
mongodb
48
9.8k
Producing Creativity
orderedlist
PRO
348
40k
Reflections from 52 weeks, 52 projects
jeffersonlam
355
21k
Transcript
LOFT AT WORKBAR Design Thinking Bootcamp W O R K
B A R . .
None
FOR SALE: SOCKS. THREE. DIFFERENT COLORS.
A $5M IDEA?
A $25M IDEA??
None
YOU ARE HERE YOU WANT TO BE HERE
YOU ARE HERE YOU WANT TO BE HERE PROBLEM EXPLORATION
YOU ARE HERE YOU WANT TO BE HERE PROBLEM EXPLORATION
SOLUTION FORMULATION
EVERYONE HAS A PROCESS…
None
IDEO XPLANE CHESKIN BITOMI COOPER FROG FITCH MELVILLE IDEO ED
Discovery Interpretation Ideation Experimentation Evolution STANFORD Empathize Define Ideate Prototype Test Prepare Form Harden Fire & Glaze
APPLIED DESIGN-THINKING
Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide
2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate Map Sketch Build Test Decide 2016 DESIGN SPRINT APPROACHES Understand Define Build Test Decide
ONE DESIGN SPRINT APPROACH
ONE DESIGN SPRINT APPROACH UNDERSTAND
ONE DESIGN SPRINT APPROACH UNDERSTAND DIVERGE
ONE DESIGN SPRINT APPROACH UNDERSTAND DIVERGE CONVERGE 1º 2º 3º
ONE DESIGN SPRINT APPROACH UNDERSTAND DIVERGE CONVERGE 1º 2º 3º
ONE DESIGN SPRINT APPROACH UNDERSTAND DIVERGE CONVERGE PROTOTYPE 1º 2º
3º
ONE DESIGN SPRINT APPROACH UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º
2º ✓ X 1º 2º 3º
CHECK YOUR ASSUMPTIONS!
CONNECT 9 DOTS. WITH 4 OR LESS STRAIGHT LINES. NO
LIFTING THE PEN, NO REVERSE.
CONNECT 9 DOTS. WITH 4 OR LESS STRAIGHT LINES. NO
LIFTING THE PEN, NO REVERSE.
CONNECT 9 DOTS. WITH 4 OR LESS STRAIGHT LINES. NO
LIFTING THE PEN, NO REVERSE.
PROBLEM-SOLUTION-WHY
PROBLEM-SOLUTION-WHY Water on the floor —> Mop
PROBLEM-SOLUTION-WHY Water on the floor —> Mop WHY? Leaky pipe
—> Fix pipe
PROBLEM-SOLUTION-WHY Water on the floor —> Mop WHY? Leaky pipe
—> Fix pipe WHY? Too much pressure —> Lower pressure
PROBLEM-SOLUTION-WHY Water on the floor —> Mop WHY? Leaky pipe
—> Fix pipe WHY? Too much pressure —> Lower pressure WHY? Pressure Regulator —> Replace Regulator
PROBLEM-SOLUTION-WHY Water on the floor —> Mop WHY? Leaky pipe
—> Fix pipe WHY? Too much pressure —> Lower pressure WHY? Pressure Regulator —> Replace Regulator WHY? Maintenance Schedule —> More frequent inspection
IT’S THE MINDSET…
DESIGNER SCIENTIST EMPATHIC MAKER FORWARD LOOKING RIGOROUS EXPERIMENTAL HYPOTHESIS DRIVEN
DESIGNTIST
SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint
None
MAKE THINGS PEOPLE WANT MAKE PEOPLE WANT THINGS > (or
Need, or Love!)
W O R K B A R . .