Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
John Hancock LOFT Visits Workbar
Search
C. Todd Lombardo
January 10, 2018
Design
390
6
Share
Embed
Copy iframe code
Copy JS code
Copy link
Start on current slide
John Hancock LOFT Visits Workbar
C. Todd Lombardo
January 10, 2018
More Decks by C. Todd Lombardo
See All by C. Todd Lombardo
Delightfully Awesome: Product Tank NYC 17-June-2024
iamctodd
0
270
Las Reglas de Producto
iamctodd
4
590
Product Roadmaps are Hard
iamctodd
55
12k
Your Smartphone Knows What You're Doing
iamctodd
1
590
Product Research Rules! MtPCon London 2019
iamctodd
18
2.7k
Products, Portfolios, & P-Teams, Oh My!
iamctodd
6
1.9k
Roadmaps Are Dead, Long Live Roadmaps! MTPCon 2018
iamctodd
26
12k
Data & Design Like PB&J
iamctodd
8
650
Product Tank Boston - Roadmaps?
iamctodd
5
1.2k
Other Decks in Design
See All in Design
Mandalyn_DT5001_FinalAssignment.pdf
lynteo
0
240
図面資産×AI 眠れる資産を起こす挑戦
aonomasahiro
0
180
空間アプリ開発のフィードバックをCodexにするための抽象的なデザインツールの模索
karad
0
160
Saving_the_King_-_Storyboard.pdf
terencebasart
0
170
root COMPANY DECK / We are hiring!
root_recruit
3
29k
CULTURE DECK/Marketing Director
mhand01
0
1.4k
I.A. como meio, não como fim. Como avaliar o valor entregue?
videlvequio
0
410
トランジションの冒険 自分と世界を変える冒険の書 / Transition Adventure
dmattsun
2
210
JBUG大阪#9_登壇資料_引き継ぎで困らないためのBacklogWikiの整え方_ミスと属人化を防ぐために、 “次の人が動ける状態”をどう残すか
webnaut
1
200
2026年の勢い / Momentum for 2026
bebe
0
500
社長の宿題への回答 「新卒×AI」が生み出す価値
saki822
2
190
生成AIの不確実性を価値に変える、「ビズリーチ」の体験設計 / KNOTS2026
visional_engineering_and_design
6
1.4k
Featured
See All Featured
The Hidden Cost of Media on the Web [PixelPalooza 2025]
tammyeverts
2
370
Balancing Empowerment & Direction
lara
6
1.2k
ReactJS: Keep Simple. Everything can be a component!
pedronauck
666
130k
The Web Performance Landscape in 2024 [PerfNow 2024]
tammyeverts
12
1.2k
Designing for humans not robots
tammielis
254
26k
The Art of Delivering Value - GDevCon NA Keynote
reverentgeek
16
2k
First, design no harm
axbom
PRO
2
1.2k
実際に使うSQLの書き方 徹底解説 / pgcon21j-tutorial
soudai
PRO
201
75k
DevOps and Value Stream Thinking: Enabling flow, efficiency and business value
helenjbeal
1
260
Navigating Team Friction
lara
192
16k
Visualization
eitanlees
152
17k
Fight the Zombie Pattern Library - RWD Summit 2016
marcelosomers
234
17k
Transcript
LOFT AT WORKBAR Design Thinking Bootcamp W O R K
B A R . .
None
FOR SALE: SOCKS. THREE. DIFFERENT COLORS.
A $5M IDEA?
A $25M IDEA??
None
YOU ARE HERE YOU WANT TO BE HERE
YOU ARE HERE YOU WANT TO BE HERE PROBLEM EXPLORATION
YOU ARE HERE YOU WANT TO BE HERE PROBLEM EXPLORATION
SOLUTION FORMULATION
EVERYONE HAS A PROCESS…
None
IDEO XPLANE CHESKIN BITOMI COOPER FROG FITCH MELVILLE IDEO ED
Discovery Interpretation Ideation Experimentation Evolution STANFORD Empathize Define Ideate Prototype Test Prepare Form Harden Fire & Glaze
APPLIED DESIGN-THINKING
Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide
2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate Map Sketch Build Test Decide 2016 DESIGN SPRINT APPROACHES Understand Define Build Test Decide
ONE DESIGN SPRINT APPROACH
ONE DESIGN SPRINT APPROACH UNDERSTAND
ONE DESIGN SPRINT APPROACH UNDERSTAND DIVERGE
ONE DESIGN SPRINT APPROACH UNDERSTAND DIVERGE CONVERGE 1º 2º 3º
ONE DESIGN SPRINT APPROACH UNDERSTAND DIVERGE CONVERGE 1º 2º 3º
ONE DESIGN SPRINT APPROACH UNDERSTAND DIVERGE CONVERGE PROTOTYPE 1º 2º
3º
ONE DESIGN SPRINT APPROACH UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º
2º ✓ X 1º 2º 3º
CHECK YOUR ASSUMPTIONS!
CONNECT 9 DOTS. WITH 4 OR LESS STRAIGHT LINES. NO
LIFTING THE PEN, NO REVERSE.
CONNECT 9 DOTS. WITH 4 OR LESS STRAIGHT LINES. NO
LIFTING THE PEN, NO REVERSE.
CONNECT 9 DOTS. WITH 4 OR LESS STRAIGHT LINES. NO
LIFTING THE PEN, NO REVERSE.
PROBLEM-SOLUTION-WHY
PROBLEM-SOLUTION-WHY Water on the floor —> Mop
PROBLEM-SOLUTION-WHY Water on the floor —> Mop WHY? Leaky pipe
—> Fix pipe
PROBLEM-SOLUTION-WHY Water on the floor —> Mop WHY? Leaky pipe
—> Fix pipe WHY? Too much pressure —> Lower pressure
PROBLEM-SOLUTION-WHY Water on the floor —> Mop WHY? Leaky pipe
—> Fix pipe WHY? Too much pressure —> Lower pressure WHY? Pressure Regulator —> Replace Regulator
PROBLEM-SOLUTION-WHY Water on the floor —> Mop WHY? Leaky pipe
—> Fix pipe WHY? Too much pressure —> Lower pressure WHY? Pressure Regulator —> Replace Regulator WHY? Maintenance Schedule —> More frequent inspection
IT’S THE MINDSET…
DESIGNER SCIENTIST EMPATHIC MAKER FORWARD LOOKING RIGOROUS EXPERIMENTAL HYPOTHESIS DRIVEN
DESIGNTIST
SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint
None
MAKE THINGS PEOPLE WANT MAKE PEOPLE WANT THINGS > (or
Need, or Love!)
W O R K B A R . .