Three Pipe Problems

Given at the 2012 Front End Design Conference, Creative Mornings Orlando, 2012 re:build Conference, and 2013 BlendConf.

Transcript

2. @jasonvanlue Jason VanLue —2013 Blend Conf—
3. envylabs.com
6. threepi.pe
7. “As a rule,” said Holmes, “the more bizarre a thing is the less mysterious it proves to be.“What are you going to do, then?” I asked. “To smoke,” he answered. “It is quite a three pipe problem, and I beg that you won’t speak to me for !i!ty minutes.” —Sir Arthur Conan Doyle
8. We Solve Problems
9. Sir Henry Cole 1847
10. "Of high art in this country there is abundance, of mechanical industry and invention an unparalleled profusion. The thing still remaining to be done is to e!fect the combination of the two, to wed high art with mechanical skill". —Sir Henry Cole
11. Form & Function
12. The 1930s
14. “Manufactured goods served the purpose for which they were intended, but they came o!f production lines with a stagnant sameness.” —Henry Dreyfuss
15. The Industrial Designer Make things prettier.
16. Good industrial design is a silent salesman. Increased e!!iciency. A better look & feel Assurance Con!idence
17. The Industrial Designer Decorator → Professional
18. The Industrial Designer Polish → Purpose
19. Products which valued and included design from the beginning drastically outsold those which did not.
20. Design not only contributed to the physical worth of the product, but also to the financial worth of the product.
21. Reject tradition when it stands in the way of utility & comfort.
22. The Golden Age of Industrial Design
23. Sound Familiar?
24. Industrial Design ‑ Digital Design
25. Design for the digital space, was predominantly decorative in nature. Design wasn't viewed as a part of the "building" process, it was relegated to the "make pretty" process.
26. We're realizing (again) that design is much more than decoration. That it isn't all about how something looks, but it's how something works.
27. Just like the mid­20th century was a renaissance for industrial design, I believe we're entering a renaissance for digital design.
28. What’s the Common Denominator?
30. We Design for People
31. When we focus only on the utility of a product, and neglect the user of the product, we tend to focus on what the product IS, instead of who it's FOR.
32. The result tends to be products that may perform a job well, but aren't that enjoyable to use.
35. It's not just about what a product is used for. We must also consider who uses it.
36. We Must Design with Empathy
37. "You cannot understand good design if you do not understand people; design is made for people." —Dieter Rams
38. "the most e!!icient machine is the one that is built around a person" —Henry Dreyfuss
39. We Must Design for The Other Side of The Screen
45. If your product reaches people then you need design.
46. Our job is to solve real problems. For real people.
50. Bob Loblaw’s Lawblog Guide to Creating Law Blogs by Bob Loblaw
51. LET’S PLAY A GAME: Problem or Probleh?
52. Probleh
53. Probleh
54. Probleh
55. While others blew up stuff in their labs, Louis Pasteur made milk safe.
56. Problem
58. We want to fix the world we live in. So we design.
59. That means we’ll keep designing.
63. We are building environments around these screens.
64. And it’s up to us what we build. Because everything on those screens has to be designed.
65. Designers and Developers.
66. “if we want design to be seen as more than decoration, we must treat development as more than plumbing.” —Cameron Koczon
67. “We enter into close co-operation with the engineers. Perspective drawings are !ine up to a point, but they can be misleading. So, as soon as possible, we get a form into clay and actually do our designing in this pliable material.” —Henry Dreyfuss
68. What we build doesn’t have to be complicated. It just has to be for people.
69. "the things you and I make may not make a visible footprint on the earth. What do we want to spend more time with. What do we want to shape us. What do we want to see grow." —Wilson Miner
70. What problems to you want to solve?
71. Design solves problems.
72. Design can change the world.
73. How?
74. "People who really want to make a di!ference in the world aren't determined to revolutionize the world all at once; they're satis!ied with small changes." —Beth Clark
75. "They don't do anything to call attention to themselves, they simply pay attention to the everyday needs of others…" —Beth Clark
76. Solve real problems. Design real solutions. For real people.
77. @jasonvanlue Thank You!