Trust Me, I'm a Designer

Transcript

1. TRUST ME,
   I’M A DESIGNER. jason cranfordteague | jasonspeaking.com | @jasonspeaking
2. Hooligan Leather Biker Jacket A Face that Frightens Small Children And this his son! Widows peak indicates possible vampirism Hipster Facial hair Why would you trust this man?
3. 20 years of Web design experience Dozens of conference presentations for SXSW, HOW, WebVisions… 15 Books & 100s of articles on digital media MS in Tech. Comm. from Rensselaer Polytechnic Institute Clients have included Marriott, AOL, Bank of America, Virgin, Coca-Cola, Aspen Ideas Festival… Why you should trust this man! And his son is an Honors student
4. APPEAL TO AUTHORITY
5. “To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.
   It is as simple as that.
   —Edward R. Murrow
6. 20 YEARS AGO…
7. NOW…
8. SHOW Photo “Expose Yourself to Art” by M. Ryerson
9. GAINING TRUST IS EASY http://www.flickr.com/photos/adalieplain/370403491
10. One Third of 12–15 year olds believe that if a search engine lists information then it must be truthful…
    — Truth, Lies and the Internet
    Demos.co.uk ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! http://www.flickr.com/photos/rcpl/5104874389
11. …15 per cent don’t consider the veracity of results but just visit the sites they ‘like the look of’.
    — Truth, Lies and the Internet
    Demos.co.uk ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! http://www.flickr.com/photos/rcpl/5104874389
12. ONLY 15%?!? http://www.flickr.com/photos/amelia-janet-photography/4602487041
13. IT TAKES MOST PEOPLE .1 SECOND TO INITIALLY DETERMINE WHETHER THEY TRUST WHAT THEY ARE SEEING http://www.psychologicalscience.org/onlyhuman/2006/07/velocity-of-trust.cfm
14. DESIGN = TRUST http://www.flickr.com/photos/ooohoooh/1350774047
15. KEEPING TRUST IS HARD http://www.flickr.com/photos/josephb/5186482331
16. “People think it's this veneer — that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.
    — Steve Jobs
17. USER EXPERIENCE http://www.flickr.com/photos/townhero/5557220801
18. EXPERIENCE = TRUST http://www.flickr.com/photos/ooohoooh/1350774047
19. SEATTLE CENTRAL LIBRARY
20. SHOULDN’T IT FALL DOWN?
21. PEOPLE TRUST THE DESIGN(ER)
22. WHO TRUSTED THE 
 DESIGNER FIRST?
23. THE CLIENT?
24. THE
    FOUNDATION OF TRUST? http://www.flickr.com/photos/adalieplain/370403491
25. SINCERITY © copyright United Feature Syndicate
27. FIRST PRINCIPLE KEEP PROMISES
28. “The promise given was a necessity of the past: the word broken is a necessity of the present.
    — Niccolo Machiavelli FIRST PRINCIPLE KEEP PROMISES
29. KEEP PROMISES FIRST PRINCIPLE USATODAY
 News Alert! New Ebola Case in NYC More »
30. usatoday.com FIRST PRINCIPLE KEEP PROMISES
31. EXPLICIT OR IMPLICIT FIRST PRINCIPLE KEEP PROMISES https://www.flickr.com/photos/daniel_gies/5052886953
32. SHOW RESULTS SECOND PRINCIPLE
33. SHOW RESULTS SECOND PRINCIPLE
34. SHOW RESULTS SECOND PRINCIPLE
35. SHOW RESULTS SECOND PRINCIPLE
36. SHOW RESULTS SECOND PRINCIPLE
37. SHOW RESULTS SECOND PRINCIPLE
38. SHOW RESULTS SECOND PRINCIPLE
39. SHOW RESULTS SECOND PRINCIPLE
40. CHANGE BLINDNESS SHOW RESULTS SECOND PRINCIPLE
41. SHOW RESULTS SECOND PRINCIPLE StateNetwork.org
42. SHOW RESULTS SECOND PRINCIPLE
43. SHOW RESULTS SECOND PRINCIPLE
44. SHOW RESULTS SECOND PRINCIPLE KEEP THE USER IN THE KNOW
45. KNOW YOUR VOICE THIRD PRINCIPLE
46. “Words mean more than what is set down on paper. It takes the human voice to infuse them with shades of deeper meaning.
    — Maya Angelou THIRD PRINCIPLE KNOW YOUR VOICE
47. KNOW YOUR VOICE THIRD PRINCIPLE CLASSICAL
48. KNOW YOUR VOICE THIRD PRINCIPLE CONTEMPORARY
49. KNOW YOUR VOICE THIRD PRINCIPLE GRUNGE
50. KNOW YOUR VOICE THIRD PRINCIPLE fastcodesign.com
51. KNOW YOUR VOICE THIRD PRINCIPLE fastcocreate.com
52. KNOW YOUR VOICE THIRD PRINCIPLE fastcoexist.com
53. KNOW YOUR VOICE THIRD PRINCIPLE A CLEAR VOICE CAN ACCOMPLISH ANYTHING
54. RESPECT CONTEXT FOURTH PRINCIPLE
55. “Always design a thing by considering it in its next larger context — a chair in a room, a room in a house, a house in an environment, an environment in a city plan. — Eliel Saarinen FOURTH PRINCIPLE RESPECT CONTEXT
56. RESPECT CONTEXT Credit: flickr - MeganMorris / CC License: NC-SA FOURTH PRINCIPLE
57. RESPECT CONTEXT Credit: flickr - shareski / CC License: NC-SA FOURTH PRINCIPLE
58. RESPECT CONTEXT Credit: flickr - Yourdon / CC License: NC-SA FOURTH PRINCIPLE
59. RESPECT CONTEXT Google http://freedomhouse.org/ Web Page Title FOURTH PRINCIPLE FreedomHouse.org
60. RESPECT CONTEXT FOURTH PRINCIPLE
61. RESPECT CONTEXT FOURTH PRINCIPLE
62. FOURTH PRINCIPLE RESPECT CONTEXT CONTEXT PREVENTS CONFUSION RESPECT CONTEXT FOURTH PRINCIPLE
63. GUIDE, DON’T DICTATE FIFTH PRINCIPLE
64. “ No man has the right to dictate what other men should perceive, create or produce, but all should be encouraged to reveal themselves, their perceptions and emotions, and to build confidence in the creative spirit. — Ansel Adams FIFTH PRINCIPLE GUIDE, DON’T DICTATE
65. FIFTH PRINCIPLE GUIDE, DON’T DICTATE
66. comet.co.uk FIFTH PRINCIPLE GUIDE, DON’T DICTATE
67. GUIDE, DON’T DICTATE FIFTH PRINCIPLE
68. GUIDE, DON’T DICTATE FIFTH PRINCIPLE comet.co.uk (now)
69. DON’T FALL FOR THE 
 SLEIGHT OF HAND http://www.flickr.com/photos/stevendepolo/4027405769 FIFTH PRINCIPLE GUIDE, DON’T DICTATE
70. TRANSITION CHANGE SIXTH PRINCIPLE
71. “The real art of conducting consists in transitions. — Gustav Mahler SIXTH PRINCIPLE TRANSITION CHANGE
72. SIXTH PRINCIPLE TRANSITION CHANGE
73. SIXTH PRINCIPLE TRANSITION CHANGE
74. Provide a backdrop Preserve Fixed Points SIXTH PRINCIPLE TRANSITION CHANGE
75. SIXTH PRINCIPLE TRANSITION CHANGE
76. SUDDEN CHANGE IS
 SCARY! FIFTH PRINCIPLE GUIDE, DON’T DICTATE
77. SHOW, THEN TELL SEVENTH PRINCIPLE
78. “Don't tell me the moon is shining; show me the glint of light on broken glass.
    — Anton Chekhov SEVENTH PRINCIPLE SHOW, THEN TELL
79. SEVENTH PRINCIPLE SHOW, THEN TELL
80. http://www.flickr.com/photos/dolmansaxlil/5127200444 PAREIDOLIA SEVENTH PRINCIPLE SHOW, THEN TELL
81. http://www.flickr.com/photos/nottsexminer/5291486618 WE SEE PATTERNS FIRST SEVENTH PRINCIPLE SHOW, THEN TELL
82. IT TAKES MOST PEOPLE .1 SECOND TO INITIALLY DETERMINE WHETHER THEY TRUST WHAT THEY ARE SEEING http://www.psychologicalscience.org/onlyhuman/2006/07/velocity-of-trust.cfm SEVENTH PRINCIPLE SHOW, THEN TELL
83. thenounproject.org SEVENTH PRINCIPLE SHOW, THEN TELL
84. annasafroncik.it SEVENTH PRINCIPLE SHOW, THEN TELL
85. miessociety.org SEVENTH PRINCIPLE SHOW, THEN TELL
86. SHOW, THEN TELL SEVENTH PRINCIPLE
87. SHOW, THEN TELL SEVENTH PRINCIPLE The liquid metal inside a thermomete r is
88. SHOW, THEN TELL SEVENTH PRINCIPLE “TRUTHINESS”
89. THANKS! MAKE IT SIMPLE, NOT SIMPLISTIC EIGHTH PRINCIPLE
90. “Truth is something which can't be told in a few words. Those who simplify the universe only reduce the expansion of its meaning.
    — Anaïs Nin EIGHTH PRINCIPLE MAKE IT SIMPLE, NOT SIMPLISTIC
91. AOL.com (c.2007) EIGHTH PRINCIPLE MAKE IT SIMPLE, NOT SIMPLISTIC
92. EIGHTH PRINCIPLE MAKE IT SIMPLE, NOT SIMPLISTIC DON’T MAKE ME THINK!* http://www.netmagazine.com/interviews/steve-krug-diy-usability-testing Steve Krug EIGHTH PRINCIPLE MAKE IT SIMPLE, NOT SIMPLISTIC
93. EIGHTH PRINCIPLE MAKE IT SIMPLE, NOT SIMPLISTIC DON’T LET ME THINK! http://www.flickr.com/photos/mutsmuts/4695658106/ EIGHTH PRINCIPLE MAKE IT SIMPLE, NOT SIMPLISTIC
94. EIGHTH PRINCIPLE MAKE IT SIMPLE, NOT SIMPLISTIC Netflix.com EIGHTH PRINCIPLE MAKE IT SIMPLE, NOT SIMPLISTIC
95. THANKS! DON’T BE A PEST NINTH PRINCIPLE
96. DON’T BE A PEST NINTH PRINCIPLE
97. A GAME OF PHONES DON’T BE A PEST NINTH PRINCIPLE
98. DON’T BE A PEST NINTH PRINCIPLE
99. THANKS! ALWAYS LEAVE THEM WANTING MORE TENTH PRINCIPLE
100. “When you're finished changing, you're finished. — Benjamin Franklin TENTH PRINCIPLE ALWAYS LEAVE THEM WANTING MORE
101. 10 PRINCIPLES… 1. Keep Promises 2. Show Results 3. Know Your Voice 4. Respect Context 5. Transition Changes 6. Guide, Don’t Dictate 7. Show Then Tell 8. Make it Simple, Not Simplistic 9. Don’t be A Pest 10.Always Leave Them Wanting More
102. http://bit.ly/1jIYOfm
103. TRUST ME,
     I’M A DESIGNER. jason cranfordteague | jasonspeaking.com | @jasonspeaking