first item in last 10 minutes? • Media: How many people hit the vote button during the live TV program? • Retail: What is the current total revenue of all stores nationwide? • Ads: What is the conversion rate of impressions/clicks to purchase? • Co-relate system resource usage with access/application logs • Real-time DoS or cheating detection • Send e-mail notification from Apps Script triggered by CEP query Real-time KPI Dashboard Real-time Monitoring and Alerting