.PEJGZ.JSSPS ˖ 1VUUPPUIFSQVSQPTFT ˖ &MJNJOBUF ˖ 3FBSSBOHF3FWFSTF http://www.innovatorstoolkit.com/exhibit19.1 The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth, 2nd Edition by Philip Samuel; David Silverstein; Neil DeCarlo Published by John Wiley & Sons, 2012