Define the Customer. • Define the Problem. • Define the Value Proposition (why will people pay you?). • Define context-specific terms (this will act as a dictionary). • Discuss short term and long term business goals (What’s the driving vision?). • Gather and analyze existing research. • Fill out the Business Model Canvas (this should be continually revisited). • Capture our analysis of competitive products. • Gather inspirational and informative examples of other people/products solving similar or analogous problems. • If there is an existing site/app, map out the screens. • As they come up in discussion, capture assumptions and unknowns on a wall or board with sticky notes. Later we can revisit this wall, group related items together and make plans to eliminate risky unknowns and address risky assumptions.