Strip away as many options as you can, make it Frictionless ‣ We tend to acclimate quickly if the experience delivers what we want before we want it. ‣ Don’t waste time using a screen you don't need to be using anyway ‣ Focus on Time to Satisfaction for the Customer. ‣ A great Employee Experience means a great Customer Experience. ‣ Predictively & Intelligently serve up the best intended experience based on “Sensing” Design